• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • A B Testing

A/B Testing Courses

A/B testing courses can help you learn experimental design, statistical analysis, and user behavior insights. You can build skills in hypothesis formulation, result interpretation, and optimizing conversion rates. Many courses introduce tools like Google Optimize, Optimizely, and Adobe Target, which facilitate the implementation of tests and analysis of outcomes, allowing you to apply your skills in real-world marketing and product development scenarios.

Popular A/B Testing Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Investment Risk Management

    Skills you'll gain: Portfolio Risk, Investment Management, Risk Management, Financial Analysis, Financial Management, Risk Modeling, Risk Analysis, Portfolio Management, Financial Market, Investments, Statistics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    2.2K reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM AI Foundations for Business

    Skills you'll gain: Responsible AI, Data Literacy, AI Enablement, Machine Learning Methods, Data Mining, Generative AI Agents, Generative AI, Generative Model Architectures, Prompt Engineering Tools, AI literacy, AI Product Strategy, Decision Intelligence, Big Data, Information Architecture, Strategic Decision-Making, Cloud Computing, Data Analysis, Data Science, Data Architecture, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    100K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    What is Data Science?

    Skills you'll gain: Data Literacy, Data Mining, Big Data, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Data-Driven Decision-Making, Data Storage, Deep Learning, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    78K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Generative AI Engineering

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Unit Testing, Large Language Modeling, LangChain, Retrieval-Augmented Generation, Data Wrangling, Responsible AI, Exploratory Data Analysis, Unsupervised Learning, Model Evaluation, Generative Model Architectures, PyTorch (Machine Learning Library), Generative AI, LLM Application, Keras (Neural Network Library), Supervised Learning, Vector Databases, Fine-tuning, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
    ·
    101K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Deep Learning & Neural Networks with Keras

    Skills you'll gain: Keras (Neural Network Library), Deep Learning, Transfer Learning, Artificial Neural Networks, Recurrent Neural Networks (RNNs), Convolutional Neural Networks, Model Optimization, Machine Learning Methods, Image Analysis, Applied Machine Learning, Autoencoders, Model Training, Regression Analysis, Network Architecture, Natural Language Processing, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.1K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Data Science

    Skills you'll gain: SQL, Data Cleansing, Jupyter, Data Literacy, Data Mining, Data Manipulation, Data Preprocessing, R (Software), Business Analysis, Model Deployment, Model Evaluation, Database Management, Relational Databases, Stored Procedure, R Programming, Data Science, Big Data, Computer Programming Tools, Cloud Computing, Python Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    102K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Discounted Cash Flow Modeling

    Skills you'll gain: Financial Forecasting, Forecasting, Cash Flow Forecasting, Business Valuation, Equities, Financial Modeling, Financial Analysis, Finance, Cash Flows, Investment Banking, Accounting

    4.3
    Rating, 4.3 out of 5 stars
    ·
    838 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    MedCerts

    Pharmacy Technician Fundamentals

    Skills you'll gain: Medical Terminology, Medication Dispensation, Pharmacist Assistance, Medical Prescription, Pharmacology, Pharmacy Operations, Resilience, Emotional Intelligence, Anatomy, Pathology, Professionalism, Pharmacy Information System, Diversity Awareness, Patient-centered Care, Composure, Empathy & Emotional Intelligence, Relationship Building, Patient Safety, Medical Records, Physiology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    How Things Work: An Introduction to Physics

    Skills you'll gain: Mechanics, Torque (Physics), Physics, Physical Science, Experimentation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.1K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Supervised Machine Learning: Regression and Classification

    Skills you'll gain: Supervised Learning, Applied Machine Learning, Jupyter, Scikit Learn (Machine Learning Library), Machine Learning, Model Training, NumPy, Machine Learning Algorithms, Predictive Modeling, Classification Algorithms, Feature Engineering, Artificial Intelligence, Model Evaluation, Data Preprocessing, Python Programming, Logistic Regression, Model Optimization, Regression Analysis, Algorithms

    4.9
    Rating, 4.9 out of 5 stars
    ·
    33K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Science Methodology

    Skills you'll gain: Data Cleansing, Data Manipulation, Jupyter, Data Preprocessing, Business Analysis, Model Deployment, Model Evaluation, Data Modeling, Business Research, Data Science, Data Collection, Analytical Skills, Data Analysis, Model Training, Business Requirements, Data Mining

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I
    U
    I

    Multiple educators

    Data Science Foundations

    Skills you'll gain: Dashboard Creation, Dashboard, Web Scraping, Pseudocode, Jupyter, Algorithms, Data Literacy, Data Mining, Data Analysis, R (Software), Correlation Analysis, Pandas (Python Package), NumPy, Data Import/Export, Predictive Modeling, Python Programming, Machine Learning Algorithms, Data Science, Machine Learning, Project Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    118K reviews

    Beginner · Specialization · 3 - 6 Months

1…127128129…834

In summary, here are 10 of our most popular a/b testing courses

  • Investment Risk Management: Coursera
  • IBM AI Foundations for Business: IBM
  • What is Data Science?: IBM
  • IBM Generative AI Engineering: IBM
  • Introduction to Deep Learning & Neural Networks with Keras: IBM
  • Introduction to Data Science: IBM
  • Discounted Cash Flow Modeling: Coursera
  • Pharmacy Technician Fundamentals: MedCerts
  • How Things Work: An Introduction to Physics: University of Virginia
  • Supervised Machine Learning: Regression and Classification: DeepLearning.AI

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok