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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Transform Data: SQL Window Functions

    Skills you'll gain: Azure Synapse Analytics, Data Transformation, Microsoft SQL Servers, Data Pipelines, SQL, Data Manipulation, Time Series Analysis and Forecasting, Advanced Analytics, Data Wrangling, Performance Tuning

    Advanced · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Fundamentals of Visualization with Tableau

    Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Presentation, Dashboard Creation, Data Ethics, Data Storytelling, Visualization (Computer Graphics), Dashboard, Tableau Software, Data Manipulation, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    The Social and Technical Context of Health Informatics

    Skills you'll gain: Health Informatics, Health Technology, Health Systems, Health Policy, Health Care, Informatics, Healthcare Industry Knowledge, Health Information Management, Information Technology, Health Care Procedure and Regulation, Systems Analysis, Health Insurance Portability And Accountability Act (HIPAA) Compliance, System Requirements, Requirements Analysis, Interoperability, Data Literacy, Data Sharing, Medical Imaging, Emerging Technologies

    4.3
    Rating, 4.3 out of 5 stars
    ·
    602 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Harness Earth Engine

    Skills you'll gain: Environmental Monitoring, Geospatial Information and Technology, Scientific Visualization, Geospatial Mapping, Data Visualization, Spatial Data Analysis, Geographic Information Systems, Data Presentation, Process Development, Environmental Science, Image Analysis, Environment, Data Manipulation, Time Series Analysis and Forecasting, Technical Communication, Data Analysis, Data Transformation

    Beginner · Course · 1 - 4 Weeks

  • T

    The Chinese University of Hong Kong

    Doing Business in China

    Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Ideation, Consumer Behaviour, Initiative and Leadership, Marketing Psychology, Brand Management, Diversity Marketing, Strategic Thinking, Marketing Planning, Marketing, Business Strategy, Product Planning, Video Production, Strategic Partnership, Competitive Analysis, Corporate Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    666 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Introduction to Python

    Skills you'll gain: Data Science, Web Applications, Python Programming, Data Analysis, Programming Principles, Artificial Intelligence, Computer Programming, Game Design

    4.5
    Rating, 4.5 out of 5 stars
    ·
    2.2K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Develop a Company Website with Wix

    Skills you'll gain: Event Management, Blogs, Web Presence, Content Management, Photo Editing, Editing, Writing and Editing, Web Design, Digital Publishing, Web Design and Development, No-Code Development, User Accounts, Brand Management, Drive Engagement, Digital Marketing, Public Relations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • T

    Tecnológico de Monterrey

    Las redes sociales en acción

    Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media Management, Social Media, Performance Measurement, Goal Setting, Social Media Analytics, Active Listening, Digital Media Strategy, Marketing Strategies, Marketing, Key Performance Indicators (KPIs), Content Scheduling, Resource Management, Resource Allocation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    762 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Strategic & Deal Planning

    Skills you'll gain: B2B Sales, Strategic Partnership, Sales Strategy, Business Planning, Sales Territory Management, Sales Management, Account Strategy, Business Development, New Business Development, Sales Pipelines, Proposal Development, Go To Market Strategy, Cost Benefit Analysis, Price Negotiation, Strategic Decision-Making, Decision Making, Value Propositions, Prioritization

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Operations & Closing Skills

    Skills you'll gain: Closing (Sales), Price Negotiation, Sales Management, Sales Operations, B2B Sales, Sales Process, Negotiation, Selling Techniques, Enterprise Sales, Sales Pipelines, Sales Presentation, Sales, Presentations, Sales Presentations, Stakeholder Analysis, Strategic Planning, Stakeholder Management, Conversion Funnel Analysis, Planning, Decision Making

    Intermediate · Course · 3 - 6 Months

  • A

    Advancing Women in Tech

    The Business of Product Management I

    Skills you'll gain: Product Management, Product Marketing, Product Strategy, Product Requirements, Product Planning, New Product Development, Product Development, Market Share, Competitive Analysis, Oral Expression, Competitive Intelligence, Market Opportunities, Customer experience strategy (CX), Customer Insights, Customer Analysis, Customer Advocacy, Verbal Communication Skills, Persuasive Communication, Business Priorities, B2B Sales

    4.5
    Rating, 4.5 out of 5 stars
    ·
    821 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Microsoft Fabric: Architecture, Data Lakes and Ingestion

    Skills you'll gain: Data Lakes, Microsoft Azure, Extract, Transform, Load, Power BI, Data Governance, Data Integration, Data Architecture, Data Management, Data Pipelines, Dataflow, Data Warehousing, Data Transformation, Data Analysis, Data Security, Data Storage, Python Programming, Machine Learning

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Transform Data: SQL Window Functions: Coursera
  • Fundamentals of Visualization with Tableau: University of California, Davis
  • The Social and Technical Context of Health Informatics: Johns Hopkins University
  • Harness Earth Engine: Coursera
  • Doing Business in China: The Chinese University of Hong Kong
  • Introduction to Python: Coursera
  • Develop a Company Website with Wix: Coursera
  • Las redes sociales en acción: Tecnológico de Monterrey
  • Strategic & Deal Planning: Coursera
  • Operations & Closing Skills: Coursera

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