Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Virginia
Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Share, Business Strategy, Marketing, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, New Business Development, Regulation and Legal Compliance
Beginner · Course · 1 - 4 Weeks

The State University of New York
Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, R Programming, Statistical Analysis, Data Analysis, Data Visualization, Mathematical Modeling, Statistical Modeling, Predictive Modeling, Correlation Analysis, Probability & Statistics, Descriptive Statistics, Statistical Inference, Software Installation
Intermediate · Course · 1 - 3 Months

University of California, Santa Cruz
Skills you'll gain: Bayesian Statistics, Statistical Modeling, Markov Model, Statistical Analysis, Regression Analysis, R Programming, Simulations, Statistical Inference, Data Analysis, Probability, Probability Distribution
Intermediate · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Supplier Management, Business Planning, Entrepreneurship, Business Strategies, Growth Strategies, Business Development, Business Strategy, Business Modeling, Business Valuation, Market Opportunities, Financial Analysis, Strategic Marketing, Market Analysis, Presentations, Innovation
Beginner · Course · 1 - 3 Months

Universidad Austral
Skills you'll gain: Regression Analysis, Statistical Inference, Descriptive Statistics, Risk Analysis, Business Risk Management, Business Analytics, Statistics, Sampling (Statistics), Microsoft Excel, Data Analysis, Probability, Statistical Analysis, Data-Driven Decision-Making, Probability Distribution, Statistical Modeling, Data Science
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Plotly, Dashboard, Pandas (Python Package), Data Manipulation, Interactive Data Visualization, Data Visualization Software, Data Visualization, Web Applications, Data Science, Data Analysis, Python Programming
Intermediate · Guided Project · Less Than 2 Hours
Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Probability & Statistics, Sample Size Determination, Statistical Inference, Statistics, Excel Formulas, Business Analytics, Business Mathematics, Statistical Analysis, Sampling (Statistics), Microsoft Excel, Quantitative Research, Data Analysis, Decision Making
Mixed · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Stored Procedure, Database Design, SQL, Relational Databases, NoSQL, PostgreSQL, Database Architecture and Administration, Database Systems, Database Theory, Data Modeling, Databases, JSON, Data Store, Scalability, Database Management, Distributed Computing, Cloud Applications, Text Mining, Query Languages, Natural Language Processing
Intermediate · Specialization · 3 - 6 Months

MathWorks
Skills you'll gain: Data Storytelling, Feature Engineering, Data Visualization, Supervised Learning, Dimensionality Reduction, Data Integration, Interactive Data Visualization, Exploratory Data Analysis, Data Import/Export, Technical Communication, Data Analysis, Applied Machine Learning, Data Visualization Software, Matlab, Regression Analysis, Data Processing, Descriptive Statistics, Data Cleansing, Predictive Modeling, Data Manipulation
Beginner · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Rmarkdown, Knitr, Data Sharing, General Science and Research, Statistical Reporting, Data Analysis, Data Validation, Exploratory Data Analysis, R Programming, Technical Communication, Version Control
Mixed · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales, Sales Management, Market Intelligence, Competitive Intelligence, Case Studies, Business Strategy, Customer Analysis, Analysis, Competitive Analysis, Strategic Decision-Making, Market Analysis, Business Research
Intermediate · Course · 1 - 4 Weeks

Universidad de los Andes
Skills you'll gain: Innovation, International Finance, Environmental Social And Corporate Governance (ESG), Global Marketing, Economic Development, Business Strategy, Entrepreneurship, Corporate Strategy, Sustainable Development, Business Economics, Competitive Analysis, Growth Strategies, Economics, Natural Resource Management
Beginner · Course · 1 - 4 Weeks