Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Salesforce
Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Order Management, Sales Management, Sales Support, Order Entry, Closing (Sales), Salesforce, Request For Quotation (RFQ), Sales Enablement, Order Management Systems, Product Knowledge, Product Lining, Order Processing, Product Assortment, Contract Management, Collaborative Software, Account Management, Kanban Principles
Beginner · Course · 1 - 4 Weeks

University of Manchester
Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainable Systems, Business Ethics, Sustainable Development, Intercultural Competence, Ethical Standards And Conduct, Team Oriented, Decision Making, Cultural Diversity, Empowerment, Environmental Management Systems, Systems Thinking, Business Management, Culture Transformation, Stakeholder Management, Business Leadership
Mixed · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Media Relations, Organizational Strategy, Marketing Management, Business Planning, Marketing, Business Management, Administration, Financial Management, Public Relations, Governance, Organizational Structure, Strategic Marketing, Finance, Economics
Beginner · Course · 1 - 3 Months

L&T EduTech
Skills you'll gain: Product Lifecycle Management, Embedded Systems, Embedded Software, Automation Engineering, Machine Controls, Manufacturing and Production, Manufacturing Processes, Product Engineering, Robotic Process Automation, Control Systems, Computer-Aided Design, Manufacturing Operations, Automation, Internet Of Things, Production Process, Robotics, Cyber Engineering, Digital Transformation, Industrial Engineering, Business Process Automation
Intermediate · Specialization · 1 - 3 Months

IESE Business School
Skills you'll gain: People Management, Team Performance Management, Leadership Development, Team Management, Organizational Leadership, Team Motivation, Team Building, Performance Measurement, Culture Transformation, Leadership and Management, Industrial and Organizational Psychology, People Development, Leadership, Employee Engagement, Culture, Conflict Management, Persona (User Experience)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Root Cause Analysis, Operational Efficiency, Corrective and Preventive Action (CAPA), Continuous Improvement Process, Product Improvement, Quality Improvement, Product Quality (QA/QC), Process Improvement, Operational Excellence, Process Improvement and Optimization, Critical Thinking and Problem Solving, Complex Problem Solving, Critical Thinking, Culture Transformation
Beginner · Course · 1 - 4 Weeks

Saïd Business School, University of Oxford
Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Generative AI, Agentic systems, Generative AI Agents, Prompt Patterns, Agentic Workflows, Generative Model Architectures, Multimodal Prompts, AI literacy, LLM Application, ChatGPT, AI Workflows, AI Product Strategy, Large Language Modeling, Model Evaluation, Responsible AI, Decision Making
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Global Marketing, International Relations, International Finance, Intercultural Competence, World History, Economics, Market Dynamics, Cultural Diversity, Business Management, Political Sciences, Export Control, Business Economics, Business Strategy, Economic Development, Policy Analysis, Corporate Strategy, Investments, Risk Management, Competitive Analysis, Business Development
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Saïd Business School, University of Oxford
Skills you'll gain: Risking, Machine Learning Methods, FinTech, Financial Inclusion, Financial Services, Responsible AI, Data Ethics, Artificial Intelligence, Data Sharing, Financial Regulation, Financial Systems, Data Governance, Application Programming Interface (API), Financial Data, Finance, Artificial Intelligence and Machine Learning (AI/ML), Business Ethics, Innovation, General Data Protection Regulation (GDPR), Natural Language Processing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Product Knowledge, Value Propositions, Marketing Communications, Editing, AI Integrations
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Requirements Elicitation, Requirements Analysis, Stakeholder Engagement, Requirements Management, Business Analysis, Stakeholder Management, Performance Improvement, Business Requirements, Stakeholder Communications, Case Studies, Stakeholder Analysis, Project Performance, Governance, Business Process Modeling, Strategic Planning, Problem Solving
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Sales Presentation, Sales Presentations, Purchasing, Meeting Facilitation, Business Writing, Oral Expression, Strategic Sourcing, Product Marketing, Active Listening, Marketing Materials, English Language, Business Communication, Verbal Communication Skills, Marketing, Employee Coaching, Peer Review, Business Correspondence, Presentations, Executive Presence, Management Reporting
Intermediate · Specialization · 3 - 6 Months