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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
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    Salesforce

    Opportunity Management in Salesforce

    Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Order Management, Sales Management, Sales Support, Order Entry, Closing (Sales), Salesforce, Request For Quotation (RFQ), Sales Enablement, Order Management Systems, Product Knowledge, Product Lining, Order Processing, Product Assortment, Contract Management, Collaborative Software, Account Management, Kanban Principles

    4.7
    Rating, 4.7 out of 5 stars
    ·
    245 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    U

    University of Manchester

    Managing Responsibly: Practicing Sustainability, Responsibility and Ethics

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainable Systems, Business Ethics, Sustainable Development, Intercultural Competence, Ethical Standards And Conduct, Team Oriented, Decision Making, Cultural Diversity, Empowerment, Environmental Management Systems, Systems Thinking, Business Management, Culture Transformation, Stakeholder Management, Business Leadership

    4.8
    Rating, 4.8 out of 5 stars
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    694 reviews

    Mixed · Course · 1 - 3 Months

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    Fundação Instituto de Administração

    A prática da gestão de clubes e federações esportivas

    Skills you'll gain: Media Relations, Organizational Strategy, Marketing Management, Business Planning, Marketing, Business Management, Administration, Financial Management, Public Relations, Governance, Organizational Structure, Strategic Marketing, Finance, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    275 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    L&T EduTech

    Digital Technology in Manufacturing

    Skills you'll gain: Product Lifecycle Management, Embedded Systems, Embedded Software, Automation Engineering, Machine Controls, Manufacturing and Production, Manufacturing Processes, Product Engineering, Robotic Process Automation, Control Systems, Computer-Aided Design, Manufacturing Operations, Automation, Internet Of Things, Production Process, Robotics, Cyber Engineering, Digital Transformation, Industrial Engineering, Business Process Automation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    37 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
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    IESE Business School

    La gestión de personas y equipos

    Skills you'll gain: People Management, Team Performance Management, Leadership Development, Team Management, Organizational Leadership, Team Motivation, Team Building, Performance Measurement, Culture Transformation, Leadership and Management, Industrial and Organizational Psychology, People Development, Leadership, Employee Engagement, Culture, Conflict Management, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
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    1.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    C

    Coursera

    Root Cause Analysis: Principles and Benefits

    Skills you'll gain: Root Cause Analysis, Operational Efficiency, Corrective and Preventive Action (CAPA), Continuous Improvement Process, Product Improvement, Quality Improvement, Product Quality (QA/QC), Process Improvement, Operational Excellence, Process Improvement and Optimization, Critical Thinking and Problem Solving, Complex Problem Solving, Critical Thinking, Culture Transformation

    4.5
    Rating, 4.5 out of 5 stars
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    111 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Saïd Business School, University of Oxford

    Generative and Agentic AI

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Generative AI, Agentic systems, Generative AI Agents, Prompt Patterns, Agentic Workflows, Generative Model Architectures, Multimodal Prompts, AI literacy, LLM Application, ChatGPT, AI Workflows, AI Product Strategy, Large Language Modeling, Model Evaluation, Responsible AI, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    107 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Strategy I: How The Global Economy Works

    Skills you'll gain: Global Marketing, International Relations, International Finance, Intercultural Competence, World History, Economics, Market Dynamics, Cultural Diversity, Business Management, Political Sciences, Export Control, Business Economics, Business Strategy, Economic Development, Policy Analysis, Corporate Strategy, Investments, Risk Management, Competitive Analysis, Business Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    303 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Saïd Business School, University of Oxford

    AI in Financial Services: Foundations through future trends

    Skills you'll gain: Risking, Machine Learning Methods, FinTech, Financial Inclusion, Financial Services, Responsible AI, Data Ethics, Artificial Intelligence, Data Sharing, Financial Regulation, Financial Systems, Data Governance, Application Programming Interface (API), Financial Data, Finance, Artificial Intelligence and Machine Learning (AI/ML), Business Ethics, Innovation, General Data Protection Regulation (GDPR), Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    108 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Copywriting with ChatGPT: Produce Compelling Copy That Sells

    Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Product Knowledge, Value Propositions, Marketing Communications, Editing, AI Integrations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    82 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
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    S

    Starweaver

    IIBA® Entry Certificate in Business Analysis™ (ECBA™) Exam Prep

    Skills you'll gain: Requirements Elicitation, Requirements Analysis, Stakeholder Engagement, Requirements Management, Business Analysis, Stakeholder Management, Performance Improvement, Business Requirements, Stakeholder Communications, Case Studies, Stakeholder Analysis, Project Performance, Governance, Business Process Modeling, Strategic Planning, Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    130 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    商务英语课程 Business English

    Skills you'll gain: Sales Presentation, Sales Presentations, Purchasing, Meeting Facilitation, Business Writing, Oral Expression, Strategic Sourcing, Product Marketing, Active Listening, Marketing Materials, English Language, Business Communication, Verbal Communication Skills, Marketing, Employee Coaching, Peer Review, Business Correspondence, Presentations, Executive Presence, Management Reporting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    46 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • Opportunity Management in Salesforce: Salesforce
  • Managing Responsibly: Practicing Sustainability, Responsibility and Ethics: University of Manchester
  • A prática da gestão de clubes e federações esportivas : Fundação Instituto de Administração
  • Digital Technology in Manufacturing: L&T EduTech
  • La gestión de personas y equipos: IESE Business School
  • Root Cause Analysis: Principles and Benefits: Coursera
  • Generative and Agentic AI: Saïd Business School, University of Oxford
  • Global Strategy I: How The Global Economy Works: University of Illinois Urbana-Champaign
  • AI in Financial Services: Foundations through future trends: Saïd Business School, University of Oxford
  • Copywriting with ChatGPT: Produce Compelling Copy That Sells: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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