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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Corporate Communications

    Skills you'll gain: Corporate Communications, Storytelling, Internal Communications, Strategic Communication, Social Media Marketing, Social Media, Employee Engagement, Drive Engagement, Telecommuting, Public Relations, Social Media Content, Business Communication, Communication Strategies, Communication, Media and Communications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    112 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Art for Games

    Skills you'll gain: Unity Engine, Animations, 3D Modeling, Storyboarding, Color Theory, Animation and Game Design, 3D Assets, Cinematography, Video Game Development, Game Design, Adobe Photoshop, Autodesk Maya, Computer Graphics, Design Elements And Principles, Visualization (Computer Graphics), Photo Editing, Conceptual Design, Computer Graphic Techniques, Graphic and Visual Design, Design

    4.5
    Rating, 4.5 out of 5 stars
    ·
    441 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Technology Strategy: Creative Destruction

    Skills you'll gain: Innovation, Business Modeling, Technology Strategies, Product Lifecycle Management, Business Transformation, Organizational Strategy, Business Strategy, Strategic Thinking, Product Management, Market Dynamics, Emerging Technologies, Competitive Analysis, Market Share, Value Propositions, Network Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    66 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Smart Device & Mobile Emerging Technologies

    Skills you'll gain: Wireless Networks, Telecommunications, Mobile Development, Apple iOS, Display Devices, Business Planning, iOS Development, Product Planning, Android (Operating System), Company, Product, and Service Knowledge, Communication Systems, Business Strategy, Business Strategies, Network Analysis, Network Performance Management, Emerging Technologies, Operating Systems, Knowledge of Apple Hardware, System Software, Market Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    490 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    M

    Meta

    What is the Metaverse?

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Virtual Reality, Augmented Reality, Virtual Environment, Digital Assets, E-Commerce, Video Game Development, Blockchain, Diversity and Inclusion, Emerging Technologies, Research and Design, Market Opportunities, Social Impact, Economic Development, Content Creation, Economics, Safety and Security

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Plan a Successful Freelancing Business

    Skills you'll gain: Competitive Analysis, Business Planning, Business Strategy, Business Strategies, Market Analysis, Market Opportunities, Value Propositions, Peer Review, Market Research, Entrepreneurship, Strategic Thinking, Service Design, Constructive Feedback, Goal Setting, Needs Assessment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    307 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Technion - Israel Institute of Technology

    Action-Driven Business Plan: From the ‘Classroom’ to the World

    Skills you'll gain: Business Planning, Entrepreneurship, Market Research, New Business Development, Plan Execution, Market Analysis, Financial Modeling, Proposal Writing, Business Development, Video Production, Strategic Thinking, Project Planning, Product Development, Professional Networking, Presentations, Operating Budget, Cash Flow Forecasting, Ideation, Risk Analysis, Timelines

    4.9
    Rating, 4.9 out of 5 stars
    ·
    342 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Gen AI Agents: Transform Your Organization

    Skills you'll gain: Generative AI Agents, Retrieval-Augmented Generation, Prompt Engineering, Generative AI, Google Gemini, Prompt Patterns, AI Enablement, AI Product Strategy, Agentic Workflows, Prompt Engineering Tools, Agentic systems, Strategic Planning, LLM Application, Google Cloud Platform, AI Workflows, Customer experience improvement, Organizational Strategy, Tool Calling, Innovation, Organizational Change

    4.7
    Rating, 4.7 out of 5 stars
    ·
    486 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    UX Research at Scale: Surveys, Analytics, Online Testing

    Skills you'll gain: Surveys, UI/UX Research, User Research, Survey Creation, A/B Testing, Web Analytics, User Experience, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Experimentation, Sample Size Determination

    4.4
    Rating, 4.4 out of 5 stars
    ·
    212 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Human-Centered Design for Inclusive Innovation

    Skills you'll gain: Human Centered Design, User Research, Design Thinking, Design Research, Prototyping, Qualitative Research, Innovation, User Feedback, Diversity and Inclusion, Empathy, Diversity Awareness, Ideation, Creativity, Product Testing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    175 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    First Principles of Computer Vision

    Skills you'll gain: Computer Vision, Image Quality, Image Analysis, Computer Graphics, 3D Modeling, Photography, Virtual Reality, Visualization (Computer Graphics), Medical Imaging, Artificial Neural Networks, Unsupervised Learning, Graph Theory, Dimensionality Reduction, Mathematical Modeling, Estimation, Machine Learning Algorithms, Color Theory, Algorithms, Automation Engineering, Electronic Components

    4.7
    Rating, 4.7 out of 5 stars
    ·
    243 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of New Mexico

    Curanderismo: Traditional Healing Using Plants

    Skills you'll gain: Pharmacology, Cultural Diversity, Neurology, Health Care, Health Education, Public History, Nutrition and Diet

    4.7
    Rating, 4.7 out of 5 stars
    ·
    234 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Introduction to Corporate Communications: University of California, Irvine
  • Art for Games: Michigan State University
  • Technology Strategy: Creative Destruction: University of Illinois Urbana-Champaign
  • Smart Device & Mobile Emerging Technologies: Yonsei University
  • What is the Metaverse?: Meta
  • Plan a Successful Freelancing Business: California Institute of the Arts
  • Action-Driven Business Plan: From the ‘Classroom’ to the World: Technion - Israel Institute of Technology
  • Gen AI Agents: Transform Your Organization: Google Cloud
  • UX Research at Scale: Surveys, Analytics, Online Testing: University of Michigan
  • Human-Centered Design for Inclusive Innovation: University of Toronto

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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