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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Intro to AR/VR/MR/XR: Technologies, Applications & Issues

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Augmented Reality, Virtual Reality, Web Content Accessibility Guidelines, Emerging Technologies, Virtual Environment, Display Devices, Design Strategies, Human Computer Interaction, User Experience Design, Information Privacy, Conceptual Design, Diversity Equity and Inclusion Initiatives, Innovation, Personally Identifiable Information, Safety and Security, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    413 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Cyber Security in Manufacturing

    Skills you'll gain: Intrusion Detection and Prevention, Security Controls, Continuous Monitoring, Incident Response, Vulnerability Assessments, Software Development Life Cycle, Cybersecurity, Computer Security Incident Management, Cyber Security Policies, Cyber Security Assessment, Information Assurance, Network Security, Risk Management Framework, Cloud Security, Authentications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    659 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Politecnico di Milano

    Project Management: Tools, Approaches, Behavioural Skills

    Skills you'll gain: Agile Project Management, Planning, Agile Methodology, Scrum (Software Development), Scaled Agile Framework, User Story, Sprint Planning, Team Building, People Management, Teamwork, Risk Management, Sprint Retrospectives, Culture Transformation, Backlogs, Project Design, Timelines, Organizational Skills, Resource Management, Business Management, Performance Metric

    4.8
    Rating, 4.8 out of 5 stars
    ·
    364 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Data Science Capstone

    Skills you'll gain: Exploratory Data Analysis, Model Evaluation, Predictive Modeling, Data Science, Analytical Skills, Data Analysis, Data Presentation, Data Collection, Data Storytelling, Data Cleansing, Statistical Analysis, Data Manipulation, Data Preprocessing, R Programming, Machine Learning, Natural Language Processing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    Tel Aviv University

    Economic Growth and Distributive Justice Part II - Maximize Social Wellbeing

    Skills you'll gain: Economics, Economics, Policy, and Social Studies, Tax, Economic Development, Social Justice, Socioeconomics, Public Policies, Sustainable Development, Tax Management, Policy Analysis, Income Tax, Market Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    135 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Build a social media presence for your business using Canva

    Skills you'll gain: Target Audience, Content Creation, Social Media Content, Social Media, Content Strategy, Marketing Materials, Social Media Marketing, Social Media Strategy, Graphic Design, Marketing Design, Branding

    4.6
    Rating, 4.6 out of 5 stars
    ·
    80 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Voice of the Customer (VoC): Enhancing Experiences

    Skills you'll gain: User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Continuous Improvement Process, Case Studies, Culture Transformation, Focus Group, Data-Driven Decision-Making, Social Media

    4.8
    Rating, 4.8 out of 5 stars
    ·
    144 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Mentalidad Emprendedora

    Skills you'll gain: Innovation, Entrepreneurship, Corporate Strategy, Business Strategy, Business Modeling, Value Propositions, Lean Methodologies, Growth Strategies, Market Opportunities, Product Development, Trend Analysis, Customer Insights

    4.8
    Rating, 4.8 out of 5 stars
    ·
    238 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Design of Experiments

    Skills you'll gain: Experimentation, Sample Size Determination, Research Design, Regression Analysis, Statistical Analysis, Statistical Methods, Data Analysis Software, Statistical Modeling, Statistical Hypothesis Testing, Design Strategies, Sampling (Statistics), Probability & Statistics, Mathematical Modeling, Analysis, Model Evaluation, Data Transformation, Descriptive Statistics, Probability Distribution, Variance Analysis, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    379 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    A

    Amazon Web Services

    AWS Generative AI Applications

    Skills you'll gain: Responsible AI, Generative AI, Prompt Engineering, Amazon Bedrock, AWS SageMaker, AI Workflows, Agentic systems, AI Enablement, AI Product Strategy, Generative AI Agents, Amazon Web Services, AI Orchestration, Application Programming Interface (API), Application Development, Model Deployment, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, LLM Application, Solution Architecture, Data Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    108 reviews

    Beginner · Professional Certificate · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Competitive Strategy

    Skills you'll gain: Business Strategy, Competitive Analysis, Business Strategies, Strategic Thinking, Cost Reduction, Organizational Strategy, Product Strategy, Market Analysis, Value Propositions, Strategic Decision-Making, Cost Benefit Analysis, Cost Accounting, Market Opportunities, Business Analysis, Analysis, Operations Management, Resource Management, Case Studies

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    79 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Corporate Entrepreneurship: Innovating within Corporations

    Skills you'll gain: Proposal Development, Business Modeling, Innovation, Entrepreneurship, Customer Analysis, Entrepreneurial Finance, Business Valuation, Financial Modeling, Market Opportunities, New Business Development, Internal Auditing, Corporate Finance, Financial Statements, Business Strategy, Corporate Strategy, Business Planning, Corporate Accounting, Project Finance, Business Metrics, Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    300 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • Intro to AR/VR/MR/XR: Technologies, Applications & Issues: University of Michigan
  • Cyber Security in Manufacturing : University at Buffalo
  • Project Management: Tools, Approaches, Behavioural Skills: Politecnico di Milano
  • Data Science Capstone: Johns Hopkins University
  • Economic Growth and Distributive Justice Part II - Maximize Social Wellbeing: Tel Aviv University
  • Build a social media presence for your business using Canva: Coursera
  • Voice of the Customer (VoC): Enhancing Experiences : Coursera
  • Mentalidad Emprendedora: Tecnológico de Monterrey
  • Design of Experiments: Arizona State University
  • AWS Generative AI Applications: Amazon Web Services

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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