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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Designing, Running, and Analyzing Experiments

    Skills you'll gain: Statistical Analysis, Experimentation, Usability Testing, Usability, User Experience Design, Statistical Programming, Statistical Hypothesis Testing, Data Analysis, Statistical Methods, UI/UX Research, R Programming, User Experience, Data Collection, Human Computer Interaction, Statistics, Data Validation, Statistical Modeling, Regression Analysis, Logistic Regression

    3.6
    Rating, 3.6 out of 5 stars
    ·
    596 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    Liberty Mutual Insurance

    Liberty Mutual Insurance Sales Agent

    Skills you'll gain: Insurance, Insurance Policies, Closing (Sales), Insurance Sales, Overcoming Objections, Sales Prospecting, Productivity, Prospecting and Qualification, Verbal Communication Skills, Workers Compensation, Storytelling, Risk Management, Customer Relationship Building, Customer Retention, Communication, Law, Regulation, and Compliance, Sales Presentation, Consultative Selling, Product Knowledge, Cyber Risk

    4.5
    Rating, 4.5 out of 5 stars
    ·
    78 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Global Health Innovations

    Skills you'll gain: Innovation, Product Development, Intellectual Property, Design Thinking, New Product Development, Health Systems, Presentations, Public Speaking, Stakeholder Analysis, Sales Presentation, Stakeholder Communications, Commercialization, Ideation, Organizational Structure, Persuasive Communication, Oral Expression, Strategic Communication, Organizational Change, Entrepreneurship, Public Health

    4.7
    Rating, 4.7 out of 5 stars
    ·
    302 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Bing Copilot for Beginners: Enhancing Productivity with AI

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Prompt Engineering Tools, AI powered creativity, Copywriting, Ideation, Marketing Materials, Writing and Editing, Generative AI, Market Research, Marketing, Product Marketing, Financial Data, Packaging and Labeling, Financial Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    Coursera

    Introduction to Merchandising

    Skills you'll gain: Merchandising, Inventory Management, Inventory Control, Merchandise Displays, Retail Management, Consumer Behaviour, Visual Merchandising, Retail Store Operations, Retail Sales, Marketing Psychology, Customer Analysis, Customer Engagement, Analysis, Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    73 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IESE Business School

    ¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección

    Skills you'll gain: Talent Management, Business Priorities, Strategic Leadership, Strategic Prioritization, Prioritization, Workforce Development, Business Leadership, Leadership Studies, Organizational Strategy, People Development, Leadership and Management, Business Management, Leadership, Organizational Leadership, Human Capital, Strategic Thinking, Corporate Strategy, Business Strategy, People Management, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    636 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Strategy Implementation

    Skills you'll gain: Plan Execution, Goal Setting, Organizational Strategy, Organizational Structure, Smart Goals, Strategic Planning, Risk Mitigation, Business Strategy, Culture Transformation, Risk Analysis, Internal Communications, Change Management, Organizational Change, Strategic Communication, Communication Strategies, Risk Management, Key Performance Indicators (KPIs), Performance Management, Professional Networking, Performance Metric

    4.6
    Rating, 4.6 out of 5 stars
    ·
    964 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Implicaciones estratégicas de la marca

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Marketing, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Growth Strategies, Product Lining, Strategic Communication, User Experience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    77 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Indian School of Business

    Design your own trading strategy – Culminating Project

    Skills you'll gain: Peer Review, Data Collection, Financial Trading, Portfolio Management, Securities Trading, Business Planning, Financial Market, Market Data, Market Analysis, Technical Analysis, Model Evaluation, Investment Management, Portfolio Risk, Performance Measurement, Financial Analysis, Performance Analysis, Statistical Hypothesis Testing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    108 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Search Advertising with Google

    Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Metric, Campaign Management, Performance Analysis, Online Advertising, Keyword Research, Performance marketing, Performance Measurement, Bidding, Conversion Funnel Analysis, Digital Advertising, Digital Marketing Campaigns, Web Analytics, Campaign Planning, Registration, Advertising, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Peking University

    Management Communication 管理沟通

    Skills you'll gain: Communication Strategies, Non-Verbal Communication, Communication, Strategic Communication, Team Building, Business Communication, Team Management, Internal Communications, Interviewing Skills, Interpersonal Communications, Negotiation, Public Speaking, Intercultural Competence, Cultural Diversity, Cultural Sensitivity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    183 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Communicating with Presence

    Skills you'll gain: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Communication Planning, Oral Expression, Public Relations, Digital Media Strategy, Digital Marketing, Leadership, Stakeholder Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    198 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Designing, Running, and Analyzing Experiments: University of California San Diego
  • Liberty Mutual Insurance Sales Agent: Liberty Mutual Insurance
  • Global Health Innovations: Imperial College London
  • Bing Copilot for Beginners: Enhancing Productivity with AI: Coursera
  • Introduction to Merchandising: Coursera
  • ¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección: IESE Business School
  • Strategy Implementation: Copenhagen Business School
  • Implicaciones estratégicas de la marca: Tecnológico de Monterrey
  • Design your own trading strategy – Culminating Project: Indian School of Business
  • Search Advertising with Google: Aptly

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