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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Formulación y evaluación de proyectos complejos

    Skills you'll gain: Feasibility Studies, Project Management Life Cycle, Project Portfolio Management, Program Management, Strategic Planning, Project Management, Project Management Institute (PMI) Methodology, Financial Analysis, Case Studies, Program Evaluation, Business Analysis, Complex Problem Solving, Portfolio Management, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.1K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    Lund University

    European Business Law: Competing in Europe

    Skills you'll gain: Intellectual Property, Legal Strategy, Legal Writing, Regulation and Legal Compliance, Law, Regulation, and Compliance, Compliance Management, Commercial Laws, Competitive Analysis, Mergers & Acquisitions, Advocacy, Commercialization, Branding, Brand Strategy, Procurement, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    310 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Gestión del canal de distribución y retailing

    Skills you'll gain: Retail Management, Marketing Channel, Retail Store Operations, Merchandising, Supply Chain Planning, Supply Chain, Logistics Management, Supply Chain Systems, Business Strategy, Market Opportunities, Competitive Analysis, Technology Strategies, Promotional Strategies, E-Commerce, Conflict Management, Growth Strategies, Web Presence, Digital Transformation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    444 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Increase SEO Traffic with WordPress

    Skills you'll gain: WordPress, Search Engine Optimization, Web Analytics and SEO, Blogs, Content Optimization, Web Analytics, Content Performance Analysis, Web Content, Keyword Research, Content Management, Marketing, Analytics, Web Design, Web Development, User Experience

    4.5
    Rating, 4.5 out of 5 stars
    ·
    800 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Software Sales

    Skills you'll gain: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Sales Development, General Sales Practices, Market Analysis, Sales, Specialized Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Customer Engagement, Customer Analysis, Market Dynamics, Value Propositions, Company, Product, and Service Knowledge, Customer Communications Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Designing, Running, and Analyzing Experiments

    Skills you'll gain: Statistical Analysis, Experimentation, Usability Testing, Usability, Statistical Programming, Statistical Hypothesis Testing, Data Analysis, Statistical Methods, UI/UX Research, R Programming, User Experience, Data Collection, Human Computer Interaction, Statistics, Data Validation, Statistical Modeling, Regression Analysis, Logistic Regression

    3.6
    Rating, 3.6 out of 5 stars
    ·
    596 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Digital Thread: Implementation

    Skills you'll gain: Manufacturing Operations, Manufacturing Processes, Product Design, Digital Analysis, Manufacturing and Production, Business Analysis Tools, Production Process, Digital Transformation, Design Software, Digital Design, IT Infrastructure, Hardware Architecture, Technology Strategies, Information Technology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    475 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Prototyping

    Skills you'll gain: Prototyping, Product Testing, Engineering Design Process, Mockups, Product Development, Development Testing, Manufacturing Processes

    4.8
    Rating, 4.8 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Project Management: Creating the WBS

    Skills you'll gain: Work Breakdown Structure, Project Scoping, Project Estimation, Organizational Skills, Scope Management, Procedure Development, Project Management Software, Project Management, Google Sheets, Verification And Validation, Technical Standard

    4.6
    Rating, 4.6 out of 5 stars
    ·
    558 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    The Search for Great Ideas: Harnessing creativity to empower innovation.

    Skills you'll gain: Design Thinking, Ideation, Innovation, Market Opportunities, Creative Thinking, Creativity, Entrepreneurship, Commercialization, Resource Planning, Market Research, Customer Insights, User Research, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    324 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Sales Strategy

    Skills you'll gain: Sales Strategy, Sales Management, General Sales Practices, Sales Process, Market Intelligence, Competitive Intelligence, Case Studies, Business Strategy, Analysis, Competitive Analysis, Strategic Decision-Making, Market Analysis, Business Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    190 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Global Impact: Cultural Psychology

    Skills you'll gain: Branding, Diversity Marketing, Brand Strategy, Global Marketing, Marketing Psychology, Consumer Behaviour, Brand Management, Cultural Responsiveness, Cultural Diversity, Brand Awareness, Cultural Sensitivity, Culture, Intercultural Competence, Market Opportunities, Strategic Marketing, Marketing Strategies, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    185 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Formulación y evaluación de proyectos complejos: Universidad de los Andes
  • European Business Law: Competing in Europe: Lund University
  • Gestión del canal de distribución y retailing : IE Business School
  • Increase SEO Traffic with WordPress: Coursera
  • Software Sales: Coursera
  • Designing, Running, and Analyzing Experiments: University of California San Diego
  • Digital Thread: Implementation: University at Buffalo
  • Prototyping: Arizona State University
  • Project Management: Creating the WBS: Coursera
  • The Search for Great Ideas: Harnessing creativity to empower innovation. : Michigan State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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