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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Adobe

    Image Editing

    Skills you'll gain: Photo Editing, Adobe Photoshop, AI powered creativity, Photography, Generative AI, Visual Storytelling, Adobe Firefly, Graphics Software, File Management, Adobe Creative Cloud, Image Quality, Graphical Tools, Creative Design, Graphic Design, Editing, Control Panels, Creativity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    233 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Understanding User Needs

    Skills you'll gain: UI/UX Research, Qualitative Research, User Research, Design Research, User Experience, Research Methodologies, Needs Assessment, Research and Design, Interviewing Skills, Human Centered Design, Research, Human Computer Interaction, Research Design, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    551 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Create website videos with Canva

    Skills you'll gain: Product Demonstration, Web Content, Video Production, Marketing Materials, Graphic Design, Data Visualization, Content Creation, Shared Media, Video Editing, Web Design, Storytelling, Content Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    80 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Design a pitch deck with Canva

    Skills you'll gain: Canva (Software), Timelines, Marketing Materials, Presentations, Milestones (Project Management), Marketing Collateral, Marketing Design, Project Schedules, Product Promotion, Value Propositions, Visual Storytelling, Sales Presentation, Sales Presentations, Graphic Design, Entrepreneurship

    4.7
    Rating, 4.7 out of 5 stars
    ·
    38 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    GIS, Mapping, and Spatial Analysis Capstone

    Skills you'll gain: Spatial Data Analysis, Spatial Analysis, Geographic Information Systems, Geospatial Mapping, ArcGIS, Geospatial Information and Technology, GIS Software, Data Manipulation, Data Visualization, Data Compilation, Interactive Data Visualization, Data Processing, Data Wrangling, Data Mapping, Data Storytelling, Metadata Management, Data Integration, Graphic and Visual Design, Design Elements And Principles

    4.9
    Rating, 4.9 out of 5 stars
    ·
    327 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Introducción a la estrategia

    Skills you'll gain: Organizational Strategy, Governance, Corporate Strategy, Organizational Structure, Business Strategies, Competitive Analysis, Business Management, Business Planning, Business Strategy, Business Ethics, Corporate Sustainability, New Business Development, Environmental Social And Corporate Governance (ESG), Business, Strategic Thinking, Entrepreneurship, Market Analysis, Strategic Decision-Making, Analysis, Stakeholder Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    550 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    EDHEC Business School

    Introduction to EdTech

    Skills you'll gain: Digital pedagogy, Education Software and Technology, AI Personalization, Responsible AI, Emerging Technologies, New Business Development, Innovation, Digital Transformation, New Product Development, Business Modeling, Artificial Intelligence, Augmented and Virtual Reality (AR/VR), Investments

    4.6
    Rating, 4.6 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Applied Sustainability Engineering

    Skills you'll gain: Sustainable Design, Sustainable Technologies, Sustainable Engineering, Sustainable Business, Energy and Utilities, Sustainable Development, Sustainable Systems, Corporate Sustainability, Strategic Leadership, Product Engineering, Initiative and Leadership, Electrical Power, Environmental Engineering, Waste Minimization, Packaging and Labeling, Product Lifecycle Management, Environmental Issue, Climate Change Mitigation, Electric Power Systems, Emerging Technologies

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    55 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Design Computing: 3D Modeling in Rhinoceros with Python/Rhinoscript

    Skills you'll gain: Data Structures, Design Software, 3D Modeling, Computational Logic, Computer Graphics, Visualization (Computer Graphics), Design, Programming Principles, Python Programming, Animations, Scripting, Computer Programming, Scripting Languages

    4.9
    Rating, 4.9 out of 5 stars
    ·
    102 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    YouTube como un canal estrategico

    Skills you'll gain: Content Performance Analysis, Driving engagement, Drive Engagement, Content Strategy, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Digital Analysis, Social Media Strategy, Social Media Management, Video Production, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    87 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Market Research and Analysis for Tech Industries

    Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Business Research, Customer Analysis, Marketing Psychology, Market Analysis, Marketing, Marketing Planning, Behavioral Economics, Target Market, Customer Insights, Strategic Marketing, Marketing Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Decision Making, Digital Marketing

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Market Analysis

    Skills you'll gain: Market Analysis, Supplier Risk Management, Supply Management, Supplier Management, Competitive Analysis, Strategic Sourcing, Supply Chain, Financial Analysis, Procurement, Market Dynamics, Supply Chain Management, Product Flow Diagram, Financial Statement Analysis, Market Opportunities, Risk Analysis, Market Share, Target Market, Financial Data, Competitive Intelligence, Financial Statements

    4.8
    Rating, 4.8 out of 5 stars
    ·
    168 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Image Editing: Adobe
  • Understanding User Needs: University of Michigan
  • Create website videos with Canva: Coursera
  • Design a pitch deck with Canva: Coursera
  • GIS, Mapping, and Spatial Analysis Capstone: University of Toronto
  • Introducción a la estrategia: Universidad Nacional Autónoma de México
  • Introduction to EdTech: EDHEC Business School
  • Applied Sustainability Engineering: University of Colorado Boulder
  • Design Computing: 3D Modeling in Rhinoceros with Python/Rhinoscript: University of Michigan
  • YouTube como un canal estrategico: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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