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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    Generative AI for SEO: Be the #1 Answer in AI Search

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Data Ethics, ChatGPT, Search Engine Marketing, Content Creation, Content Performance Analysis, Artificial Intelligence, Digital Marketing, Content Marketing, Marketing, Business Strategy, Business Ethics, Marketing Strategy and Techniques, Market Research, Digital Media Strategy, Product Strategy, Marketing Materials

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Information Design

    Skills you'll gain: Graphic and Visual Design, User Interface (UI) Design, Mockups, Layout Design, Web Design, Responsive Web Design, Design, Wireframing, Usability, Interaction Design, Prototyping

    4.5
    Rating, 4.5 out of 5 stars
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    578 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Why Smart Executives Fail: Common Mistakes & Warning Signs

    Skills you'll gain: Strategic Leadership, Business Leadership, Leadership, Organizational Leadership, Leadership Development, Strategic Decision-Making, Culture Transformation, Accountability, Strategic Thinking, Organizational Change, Business Strategy, Compensation Management, Change Management, Company, Product, and Service Knowledge, Industrial and Organizational Psychology, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
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    414 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Introduction to Digital Transformation Part 1

    Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Competitive Analysis, Technology Strategies, Data Strategy, Business Technologies, Emerging Technologies, Business Solutions, Innovation, Business Strategy, Business Economics, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
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    465 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Building Digital Media using Graphic Design in PowerPoint

    Skills you'll gain: Animations, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Content Creation, Digital Publishing, Multimedia, Video Production, Media Production, Data Import/Export, Data Sharing, Marketing

    4.4
    Rating, 4.4 out of 5 stars
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    74 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Developing the Opportunity for Corporate Entrepreneurs

    Skills you'll gain: Entrepreneurship, Innovation, Market Opportunities, Corporate Strategy, New Business Development, Value Propositions, Business Strategy, Competitive Analysis, Strategic Decision-Making, Market Analysis

    4.4
    Rating, 4.4 out of 5 stars
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    94 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Project Management: Creating the WBS

    Skills you'll gain: Work Breakdown Structure, Project Scoping, Project Estimation, Organizational Structure, Scope Management, Project Coordination, Project Management Software, Project Management, Google Sheets, Standard Operating Procedure

    4.6
    Rating, 4.6 out of 5 stars
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    554 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Create a Storyboard in Canva

    Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Marketing Design, Content Creation, Presentations, Marketing Materials, Dashboard, Collaborative Software, Graphic Design, Marketing, User Accounts, Business

    4.7
    Rating, 4.7 out of 5 stars
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    25 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Innovating with the Business Model Canvas

    Skills you'll gain: Design Thinking, Innovation, Process Design, Business Modeling, Customer experience strategy (CX), Business Process, Business Strategy, New Product Development, Strategic Partnership, Customer Analysis, Value Propositions, Product Management, Resource Allocation, Lean Methodologies, Market Opportunities

    4.6
    Rating, 4.6 out of 5 stars
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    318 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crafting Personalized Content with Gen AI: Create a Campaign

    Skills you'll gain: Prompt Engineering, AI Personalization, Target Audience, Marketing Materials, ChatGPT, Customer Insights, Generative AI, Marketing Analytics, Email Marketing, Social Media Campaigns, Content Creation

    4.4
    Rating, 4.4 out of 5 stars
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    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    P

    Peking University

    真格—北大在线创业课堂

    Skills you'll gain: Business Planning, Team Building, Business Modeling, Entrepreneurship, Marketing, Entrepreneurial Finance, Fundraising and Crowdsourcing, Marketing Strategies, Business Writing, Business Development, Business Valuation, Proposal Development, Business Strategy, Commercial Laws, Innovation

    4.7
    Rating, 4.7 out of 5 stars
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    180 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Sensor Manufacturing and Process Control

    Skills you'll gain: Control Systems, Process Control, Machine Controls, Engineering, Scientific, and Technical Instruments, Automation Engineering, Manufacturing Processes, Embedded Software, Electrical and Computer Engineering, Embedded Systems, Electronics, Semiconductors, Laboratory Equipment, Electronics Engineering, Test Equipment, Medical Devices, Performance Tuning, Electronic Components, Mechanical Design, Product Testing, Mathematical Modeling

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    320 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Generative AI for SEO: Be the #1 Answer in AI Search: SkillsBooster Academy
  • Information Design: University of California San Diego
  • Why Smart Executives Fail: Common Mistakes & Warning Signs: Dartmouth College
  • Introduction to Digital Transformation Part 1: University of Virginia Darden School Foundation
  • Building Digital Media using Graphic Design in PowerPoint: Coursera
  • Developing the Opportunity for Corporate Entrepreneurs: University of Maryland, College Park
  • Project Management: Creating the WBS: Coursera
  • Create a Storyboard in Canva: Coursera
  • Innovating with the Business Model Canvas: University of Virginia
  • Crafting Personalized Content with Gen AI: Create a Campaign: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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