Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Adobe
Skills you'll gain: Photo Editing, Adobe Photoshop, AI powered creativity, Photography, Generative AI, Visual Storytelling, Adobe Firefly, Graphics Software, File Management, Adobe Creative Cloud, Image Quality, Graphical Tools, Creative Design, Graphic Design, Editing, Control Panels, Creativity
Mixed · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: UI/UX Research, Qualitative Research, User Research, Design Research, User Experience, Research Methodologies, Needs Assessment, Research and Design, Interviewing Skills, Human Centered Design, Research, Human Computer Interaction, Research Design, Data Collection
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Product Demonstration, Web Content, Video Production, Marketing Materials, Graphic Design, Data Visualization, Content Creation, Shared Media, Video Editing, Web Design, Storytelling, Content Marketing
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Canva (Software), Timelines, Marketing Materials, Presentations, Milestones (Project Management), Marketing Collateral, Marketing Design, Project Schedules, Product Promotion, Value Propositions, Visual Storytelling, Sales Presentation, Sales Presentations, Graphic Design, Entrepreneurship
Intermediate · Guided Project · Less Than 2 Hours

University of Toronto
Skills you'll gain: Spatial Data Analysis, Spatial Analysis, Geographic Information Systems, Geospatial Mapping, ArcGIS, Geospatial Information and Technology, GIS Software, Data Manipulation, Data Visualization, Data Compilation, Interactive Data Visualization, Data Processing, Data Wrangling, Data Mapping, Data Storytelling, Metadata Management, Data Integration, Graphic and Visual Design, Design Elements And Principles
Beginner · Course · 1 - 3 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Organizational Strategy, Governance, Corporate Strategy, Organizational Structure, Business Strategies, Competitive Analysis, Business Management, Business Planning, Business Strategy, Business Ethics, Corporate Sustainability, New Business Development, Environmental Social And Corporate Governance (ESG), Business, Strategic Thinking, Entrepreneurship, Market Analysis, Strategic Decision-Making, Analysis, Stakeholder Analysis
Mixed · Course · 1 - 3 Months

EDHEC Business School
Skills you'll gain: Digital pedagogy, Education Software and Technology, AI Personalization, Responsible AI, Emerging Technologies, New Business Development, Innovation, Digital Transformation, New Product Development, Business Modeling, Artificial Intelligence, Augmented and Virtual Reality (AR/VR), Investments
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Sustainable Design, Sustainable Technologies, Sustainable Engineering, Sustainable Business, Energy and Utilities, Sustainable Development, Sustainable Systems, Corporate Sustainability, Strategic Leadership, Product Engineering, Initiative and Leadership, Electrical Power, Environmental Engineering, Waste Minimization, Packaging and Labeling, Product Lifecycle Management, Environmental Issue, Climate Change Mitigation, Electric Power Systems, Emerging Technologies
Build toward a degree
Intermediate · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Data Structures, Design Software, 3D Modeling, Computational Logic, Computer Graphics, Visualization (Computer Graphics), Design, Programming Principles, Python Programming, Animations, Scripting, Computer Programming, Scripting Languages
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Content Performance Analysis, Driving engagement, Drive Engagement, Content Strategy, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Digital Analysis, Social Media Strategy, Social Media Management, Video Production, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Business Research, Customer Analysis, Marketing Psychology, Market Analysis, Marketing, Marketing Planning, Behavioral Economics, Target Market, Customer Insights, Strategic Marketing, Marketing Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Decision Making, Digital Marketing
Build toward a degree
Beginner · Course · 1 - 3 Months

Rutgers the State University of New Jersey
Skills you'll gain: Market Analysis, Supplier Risk Management, Supply Management, Supplier Management, Competitive Analysis, Strategic Sourcing, Supply Chain, Financial Analysis, Procurement, Market Dynamics, Supply Chain Management, Product Flow Diagram, Financial Statement Analysis, Market Opportunities, Risk Analysis, Market Share, Target Market, Financial Data, Competitive Intelligence, Financial Statements
Beginner · Course · 1 - 4 Weeks