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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Corporate Entrepreneurship: Innovating within Corporations

    Skills you'll gain: Proposal Development, Business Modeling, Innovation, Entrepreneurship, Customer Analysis, Entrepreneurial Finance, Proposal Writing, Business Valuation, Financial Modeling, Market Opportunities, New Business Development, Business Strategies, Financial Reporting, Internal Auditing, Corporate Finance, Financial Statements, Business Strategy, Corporate Strategy, Corporate Accounting, Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    303 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Planificación y gestión estratégica para Pymes

    Skills you'll gain: Sales Management, Customer Relationship Management, Financial Data, Strategic Planning, Financial Statement Analysis, Financial Analysis, Business Modeling, Customer Analysis, Business Planning, Business Strategies, Business Strategy, Financial Acumen, Sales Strategy, Strategic Decision-Making, Small Business Accounting, Accounting, Entrepreneurship, Decision Making, Organizational Strategy, Business Acumen

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Use Canva to Create Desktop and Mobile-friendly Web Pages.

    Skills you'll gain: Web Design, Canva (Software), Web Design and Development, Responsive Web Design, Web Content, Graphic and Visual Design Software, Web Presence, Social Media, Design Software, Graphic Design, User Accounts, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.5K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Text Retrieval and Search Engines

    Skills you'll gain: Text Mining, Natural Language Processing, Data Mining, Unstructured Data, Applied Machine Learning, Web Scraping, Model Evaluation, Machine Learning Algorithms, Web Analytics and SEO, Machine Learning, Model Optimization, Network Analysis, Statistical Modeling, Probability & Statistics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    965 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Certified Associate in Project Management (CAPM)

    Skills you'll gain: Stakeholder Management, Project Controls, Project Documentation, Business Analysis Tools, Stakeholder Communications, Project Coordination, Requirements Management, Earned Value Management, Project Performance, Team Oriented, Plan Execution, Risk Management, Acceptance Testing, Product Management, Ethical Standards And Conduct, Leadership Studies, Kanban Principles, Waterfall Methodology, Team Leadership, Communication Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    84 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Increase SEO Traffic with WordPress

    Skills you'll gain: WordPress, Search Engine Optimization, Web Analytics and SEO, Blogs, Content Optimization, Web Analytics, Content Performance Analysis, Web Content, Keyword Research, Content Management, Marketing, Analytics, Web Design, Web Development, User Experience

    4.5
    Rating, 4.5 out of 5 stars
    ·
    800 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Custom Reports in Google Analytics

    Skills you'll gain: Google Analytics, Ad Hoc Reporting, Performance Reporting, Web Analytics, Marketing, Web Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    170 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Understanding User Needs

    Skills you'll gain: UI/UX Research, Qualitative Research, User Research, Design Research, User Experience, Research Methodologies, Needs Assessment, Research and Design, Interviewing Skills, Human Centered Design, Research, Human Computer Interaction, Research Design, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    549 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Intel

    Intel® AI Fundamentals

    Skills you'll gain: AI Enablement, AI Product Strategy, Business Technologies, Complex Problem Solving, Competitive Intelligence, Artificial Intelligence, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML), Case Studies, AI literacy, AI Integrations, Technology Strategies, Emerging Technologies, Automation, Responsible AI, B2B Sales, Computer Hardware

    4.4
    Rating, 4.4 out of 5 stars
    ·
    812 reviews

    Beginner · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Transform Engagement into Customers

    Skills you'll gain: Social Media Analytics, Social Media Management, Social Media Content, Content Scheduling, Content Development and Management, Online Advertising, Campaign Planning, Drive Engagement, Digital Publishing, Marketing Analytics, Driving engagement, Conversion Funnel Analysis

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Innovation and emerging technology: Be disruptive

    Skills you'll gain: Design Thinking, Emerging Technologies, Digital Transformation, Innovation, Business Modeling, Business Transformation, Strategic Thinking, Technology Strategies, Market Opportunities, Business Strategies, Organizational Change, Competitive Analysis, Augmented Reality, Market Analysis, Virtual Reality, Internet Of Things, Artificial Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    481 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Business Intelligence and Competitive Analysis

    Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Business Analytics, Market Share, Data Analysis, Management Consulting, Business Strategy, Strategic Thinking, Consulting, Market Analysis, Performance Analysis, Performance Measurement, Benchmarking, Key Performance Indicators (KPIs), Business Metrics, Root Cause Analysis, Risk Analysis, Financial Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    248 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Corporate Entrepreneurship: Innovating within Corporations: University of Maryland, College Park
  • Planificación y gestión estratégica para Pymes: Pontificia Universidad Católica de Chile
  • Use Canva to Create Desktop and Mobile-friendly Web Pages.: Coursera
  • Text Retrieval and Search Engines: University of Illinois Urbana-Champaign
  • Certified Associate in Project Management (CAPM): Packt
  • Increase SEO Traffic with WordPress: Coursera
  • Custom Reports in Google Analytics: Coursera
  • Understanding User Needs: University of Michigan
  • Intel® AI Fundamentals: Intel
  • Transform Engagement into Customers: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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