Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Coursera
Skills you'll gain: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Sales Development, General Sales Practices, Market Analysis, Sales, Specialized Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Customer Engagement, Customer Analysis, Market Dynamics, Value Propositions, Company, Product, and Service Knowledge, Customer Communications Management
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Sensory Systems Analysis, Marketing Psychology, Influencing, Case Studies, Persuasive Communication, Advertising, Marketing Communications, Consumer Behaviour, Decision Making, Marketing Effectiveness, Neurology, Behavioral Economics, Marketing, Psychology, Anatomy
Intermediate · Course · 1 - 3 Months

Technical University of Denmark (DTU)
Skills you'll gain: Biotechnology, Process Engineering, Chemical Engineering, Sterilization, Biological Engineering, Microbiology, Process Control, Cell Cultures, Production Process, Biochemistry, Scalability, Manufacturing Processes, Process Development, Molecular Biology, Cell Biology, Sterile Procedure, Equipment decontamination
Beginner · Course · 1 - 3 Months

Lund University
Skills you'll gain: Labor Law, Arbitration, Tax Compliance, Environmental Regulations, Environmental Laws, Case Law, Legal Writing, Legal Research, Law, Regulation, and Compliance, Labor Relations, Labor Compliance, Tax Laws, Regulation and Legal Compliance, Mediation, Litigation and Civil Justice, Commercial Laws, Business, Financial Regulations, Regulatory Compliance, Employee Relations
Beginner · Course · 1 - 3 Months

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, Business Leadership, Dashboard Creation, Strategic Leadership, Prompt Engineering Tools, Project Management, Generative AI Agents, AI powered creativity, ChatGPT, Generative AI, Email Marketing, Digital Marketing, Leadership and Management, Artificial Intelligence and Machine Learning (AI/ML), Deepseek, Artificial Intelligence, Initiative and Leadership, Responsible AI, Business, Business Operations
Beginner · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: UI/UX Research, Qualitative Research, User Research, Design Research, User Experience, Research Methodologies, Needs Assessment, Research and Design, Interviewing Skills, Human Centered Design, Research, Human Computer Interaction, Research Design, Data Collection
Beginner · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Business Writing, Concision, Proofreading, Business Correspondence, Writing, Business Communication, Proposal Writing, Writing and Editing, Editing, Grammar, Internal Communications, Target Audience
Mixed · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Design Thinking, Emerging Technologies, Digital Transformation, Innovation, Business Modeling, Business Transformation, Strategic Thinking, Technology Strategies, Market Opportunities, Business Strategies, Organizational Change, Competitive Analysis, Augmented Reality, Market Analysis, Virtual Reality, Internet Of Things, Artificial Intelligence
Beginner · Course · 1 - 3 Months

Rutgers the State University of New Jersey
Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Business Analytics, Market Share, Data Analysis, Management Consulting, Business Strategy, Strategic Thinking, Consulting, Market Analysis, Performance Analysis, Performance Measurement, Benchmarking, Key Performance Indicators (KPIs), Business Metrics, Root Cause Analysis, Risk Analysis, Financial Analysis
Beginner · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: AI Personalization, Machine Learning Algorithms, Predictive Modeling, Applied Machine Learning, Machine Learning Methods, Unsupervised Learning, Data Mining, Algorithms, Correlation Analysis
Mixed · Course · 1 - 3 Months

Arizona State University
Skills you'll gain: Data Analysis, Sustainable Development, Spreadsheet Software, Professional Development, Marketing and Public Relations, Analysis, Data Presentation, Trend Analysis, Business Writing, Writing, Professionalism, Sustainable Business, Corporate Sustainability, Environmental Issue, Public Relations, Product Lifecycle Management, Presentations, Communication, Constructive Feedback
Beginner · Course · 1 - 3 Months

Skills you'll gain: Competitive Analysis, Customer Analysis, Customer Insights, Value Propositions, Company, Product, and Service Knowledge, Business Modeling, Business Analysis Tools, Presentations, Product Knowledge, Benchmarking, Marketing, Collaborative Software
Beginner · Guided Project · Less Than 2 Hours