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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    China Strategy

    Skills you'll gain: Strategic Thinking, Business Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy, Market Opportunities, Global Marketing, E-Commerce, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    165 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    W

    Workday

    Workday Human Capital Management for Business Users

    Skills you'll gain: Workday (Software), Human Capital, HR Tech, Benefits Enrollment Processes, Human Resources Information System (HRIS), People Analytics, Learning Management Systems, Human Resource Management, Staff Management, Business Reporting, Applicant Tracking Systems, Business Process, Compensation Analysis, Data Entry

    4.8
    Rating, 4.8 out of 5 stars
    ·
    120 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Building Smarter: BIM in Practice

    Skills you'll gain: Autodesk Revit, Design Reviews, Building Information Modeling, Visualization (Computer Graphics), Construction Management, Augmented and Virtual Reality (AR/VR), Construction, Construction Engineering, Commercial Construction, Engineering Analysis, Construction Estimating, Emerging Technologies, Civil and Architectural Engineering, Architectural Engineering, Drafting and Engineering Design, Coordination, Computer-Aided Design, Structural Engineering, As-Built Drawings, Engineering Documentation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    144 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Developing the Opportunity for Corporate Entrepreneurs

    Skills you'll gain: Entrepreneurship, Innovation, Market Opportunities, Corporate Strategy, New Business Development, Value Propositions, Business Strategy, Competitive Analysis, Strategic Decision-Making, Market Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    94 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Mastering Software Development in R

    Skills you'll gain: Ggplot2, Software Documentation, Open Source Technology, Tidyverse (R Package), Package and Software Management, Web Scraping, Data Manipulation, Data Visualization Software, Leaflet (Software), R Programming, Data Visualization, Data Preprocessing, Technical Documentation, Datamaps, Visualization (Computer Graphics), Unit Testing, Data Cleansing, Interactive Data Visualization, Object Oriented Programming (OOP), Debugging

    4.2
    Rating, 4.2 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Create a Targeted Ad With Facebook Audience Insights

    Skills you'll gain: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    59 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of New Mexico

    International Business II

    Skills you'll gain: International Finance, Entrepreneurship, Global Marketing, Business Management, New Business Development, Business, Organizational Structure, Intercultural Competence, Workforce Management, Operations Management, Organizational Strategy, Business Strategy, Economics, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    800 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    EDHEC Business School

    Introduction to EdTech

    Skills you'll gain: Digital pedagogy, Education Software and Technology, AI Personalization, Responsible AI, Data Ethics, Emerging Technologies, New Business Development, Innovation, Digital Transformation, New Product Development, AI Enablement, Artificial Intelligence, Augmented and Virtual Reality (AR/VR), Strategic Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    87 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University at Buffalo

    Collaborative Robot Safety: Design & Deployment

    Skills you'll gain: Safety Standards, Safety Training, Safety Assurance, Safety and Security, Robotics, Hazard Analysis, Equipment Design, Risk Management Framework, Product Testing, Failure Analysis, Manufacturing and Production

    4.7
    Rating, 4.7 out of 5 stars
    ·
    260 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Estrategias de Emprendimiento

    Skills you'll gain: Supplier Management, Business Planning, Entrepreneurship, Business Strategies, Growth Strategies, Business Development, Business Strategy, Business Modeling, Business Valuation, Market Opportunities, Financial Analysis, Strategic Marketing, Market Analysis, Presentations, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    83 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Conociendo Canva, tu nueva herramienta de diseño favorita

    Skills you'll gain: Canva (Software), Infographics, Design, Logo Design, Creative Design, Digital Design, Graphic and Visual Design Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    385 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Next-Gen UX and UI

    Skills you'll gain: UI/UX Research, Prototyping, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, AI Personalization, User Experience Design, Design Research, Usability, Figma (Design Software), User Research, Web Content Accessibility Guidelines, Data Storytelling, Interactive Design, Generative AI, Design Strategies, UI Components, User Centered Design, Wireframing, Adobe XD, Artificial Intelligence and Machine Learning (AI/ML)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    183 reviews

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • China Strategy: The Chinese University of Hong Kong
  • Workday Human Capital Management for Business Users: Workday
  • Building Smarter: BIM in Practice: L&T EduTech
  • Developing the Opportunity for Corporate Entrepreneurs: University of Maryland, College Park
  • Mastering Software Development in R: Johns Hopkins University
  • Create a Targeted Ad With Facebook Audience Insights: Coursera
  • International Business II: University of New Mexico
  • Introduction to EdTech: EDHEC Business School
  • Collaborative Robot Safety: Design & Deployment: University at Buffalo
  • Estrategias de Emprendimiento: Tecnológico de Monterrey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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