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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Preview
    Preview
    R

    Rutgers the State University of New Jersey

    New Technologies for Business Leaders

    Skills you'll gain: Digital Transformation, Customer Engagement, Business Technologies, Augmented and Virtual Reality (AR/VR), Customer experience strategy (CX), Business Marketing, Cross-Functional Collaboration, Internet Of Things, Emerging Technologies, Business Ethics, Customer Retention, Business Relationship Management, FinTech, Blockchain, Innovation, Artificial Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    450 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The State University of New York

    Ignite Your Everyday Creativity

    Skills you'll gain: Creative Problem-Solving, Creativity, Creative Thinking, Ingenuity, Innovation, Problem Solving, Cognitive flexibility, Curiosity, Open Mindset, Recognizing Others, Adaptability, Self-Awareness, Dealing With Ambiguity

    4.4
    Rating, 4.4 out of 5 stars
    ·
    310 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Canva Essentials

    Skills you'll gain: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Color Theory, Typography, Storytelling, Marketing Collateral, Marketing Design, Interactive Design, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content, Social Media Campaigns, Branding, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    U

    UNSW Sydney (The University of New South Wales)

    How to Validate your Startup Idea

    Skills you'll gain: Entrepreneurship, Financial Modeling, Financial Statements, Value Propositions, Income Statement, New Product Development, Business Modeling, Business Development, Market Opportunities, Investment Management, Lean Methodologies, Strategic Partnership, Persona Development, Customer Analysis, Presentations

    4.1
    Rating, 4.1 out of 5 stars
    ·
    150 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Copyright Law

    Skills you'll gain: Intellectual Property, Case Law, Case Studies, Law, Regulation, and Compliance, Creativity, Commercial Laws

    4.8
    Rating, 4.8 out of 5 stars
    ·
    390 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer un site Web gratuit avec WordPress

    Skills you'll gain: WordPress, Content Management Systems, Web Design and Development, Blogs, Content Creation, Content Development and Management, Business Marketing, Creativity

    4.3
    Rating, 4.3 out of 5 stars
    ·
    114 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Modern Robotics, Course 2: Robot Kinematics

    Skills you'll gain: Robotics, Mathematical Modeling, Mathematical Software, Engineering Calculations, Applied Mathematics, Engineering Analysis, Mechanics, Simulation and Simulation Software, Engineering, Virtual Environment, Torque (Physics), Numerical Analysis

    4.9
    Rating, 4.9 out of 5 stars
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    298 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Market Research Methods and Data Analysis Certificate

    Skills you'll gain: Data Storytelling, Qualitative Research, Market Research, Quantitative Research, Data-Driven Decision-Making, Benchmarking, Data Presentation, Descriptive Statistics, Competitive Analysis, Analytical Skills, Research Design, Market Dynamics, Data Analysis, Data Visualization Software, Statistics, User Research, Data Collection, Data Analysis Software, Microsoft Excel, R Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    104 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Introduction to Recommender Systems: Non-Personalized and Content-Based

    Skills you'll gain: Taxonomy, Spreadsheet Software, Machine Learning, Predictive Analytics, Microsoft Excel, Persona Development, Information Architecture, Text Mining, Descriptive Statistics, Algorithms, Computer Programming, Java Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    658 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Customer Value, Acquisition, and Retention

    Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Engagement, Marketing Strategies, Return On Investment, Growth Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Digital Thread: Components

    Skills you'll gain: Digital Transformation, Data Sharing, Manufacturing Operations, Business Transformation, Workflow Management, Product Lifecycle Management, Data Storage, Process Management, Interoperability, Innovation, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    818 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Technion - Israel Institute of Technology

    Action-Driven Business Plan: From the ‘Classroom’ to the World

    Skills you'll gain: Business Planning, Entrepreneurship, Market Research, Business Strategy, Market Analysis, Financial Modeling, New Product Development, Business Development, Video Production, Project Planning, Presentations, Innovation, Risk Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    338 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • New Technologies for Business Leaders: Rutgers the State University of New Jersey
  • Ignite Your Everyday Creativity: The State University of New York
  • Canva Essentials: Coursera
  • How to Validate your Startup Idea: UNSW Sydney (The University of New South Wales)
  • Copyright Law: University of Pennsylvania
  • Créer un site Web gratuit avec WordPress: Coursera
  • Modern Robotics, Course 2: Robot Kinematics: Northwestern University
  • Market Research Methods and Data Analysis Certificate: Coursera
  • Introduction to Recommender Systems: Non-Personalized and Content-Based: University of Minnesota
  • Customer Value, Acquisition, and Retention: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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