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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for UX Designers

    Skills you'll gain: User Experience Design, Wireframing, User Research, Responsible AI, User Centered Design, AI Product Strategy, Usability, Adobe XD, Usability Testing, Generative AI, Figma (Design Software), Design Thinking, Prototyping, User Interface (UI) Design, Persona Development

    4.2
    Rating, 4.2 out of 5 stars
    ·
    109 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Create Realistic Reflections with Adobe Photoshop

    Skills you'll gain: Adobe Photoshop, Photo Editing, Adobe Creative Cloud, Computer Graphic Techniques, Photography, Graphics Software, Graphic Design, Image Quality, Creativity

    2.8
    Rating, 2.8 out of 5 stars
    ·
    40 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Google Ads for Beginners: Master Essentials & Fundamentals

    Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Campaign Management, Digital Advertising, Search Engine Marketing, Performance marketing

    3.9
    Rating, 3.9 out of 5 stars
    ·
    17 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Scrimba

    CSS

    Skills you'll gain: Responsive Web Design, HTML and CSS, Hypertext Markup Language (HTML), Typography, Cascading Style Sheets (CSS), Web Design, Web Design and Development, Web Development Tools, Browser Compatibility, Application Deployment, Front-End Web Development, Web Development, Animations, Development Environment, UI Components, Usability, Javascript, Frontend Performance, Maintainability, User Interface (UI)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    232 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Intel

    Intel® AI Fundamentals

    Skills you'll gain: AI Enablement, Artificial Intelligence, AI Product Strategy, Business Technologies, Complex Problem Solving, Digital Transformation, Technology Strategies, Case Studies, Business Intelligence, Company, Product, and Service Knowledge, Customer experience strategy (CX), Customer Insights, Discussion Facilitation, Emerging Technologies, Responsible AI, Customer Analysis, Machine Learning, B2B Sales, Computer Hardware, Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    782 reviews

    Beginner · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Experimental Design Basics

    Skills you'll gain: Experimentation, Sample Size Determination, Research Design, Statistical Analysis, Statistical Methods, Data Analysis Software, Statistical Hypothesis Testing, Design Strategies, Probability & Statistics, Statistical Modeling, Descriptive Statistics, Quality Control, Variance Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    311 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Sport Sponsorship. Let them Play

    Skills you'll gain: Peer Review, Event Marketing, Brand Marketing, Brand Management, Business Development, Proposal Development, Event Management, Drive Engagement, Business Planning, Program Implementation, Case Studies, Advertising Sales, Stakeholder Management, Social Impact, Employee Engagement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    285 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Wharton Business and Financial Modeling Capstone

    Skills you'll gain: Portfolio Management, Financial Modeling, Presentations, Microsoft PowerPoint, Investment Management, Business Modeling, Data Modeling, Quantitative Research, Business Analytics, Financial Data, Portfolio Risk, Microsoft Excel, Financial Analysis, Regression Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    518 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Advanced Project Management and Leadership

    Skills you'll gain: Project Closure, Project Portfolio Management, Negotiation, Agile Methodology, Product Roadmaps, Project Management, Agile Project Management, Project Performance, Product Lifecycle Management, Project Risk Management, Innovation, Auditing, Resource Allocation, New Product Development, Team Leadership, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    38 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Nuts and Bolts of Public Relations

    Skills you'll gain: Press Releases, Public Relations, Strategic Communication, Media Relations, Marketing Communications, Corporate Communications, Social Media, Target Audience, Content Performance Analysis, Driving engagement, Branding, Business Ethics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    106 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Corporate Communications

    Skills you'll gain: Corporate Communications, Storytelling, Internal Communications, Strategic Communication, Social Media, Interpersonal Communications, Employee Engagement, Telecommuting, Public Relations, Social Media Content, Stakeholder Communications, Business Communication, Communication Strategies, Communication, Media and Communications, Marketing and Public Relations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    101 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Technology Entrepreneurship

    Skills you'll gain: Entrepreneurial Finance, Business Planning, Design Thinking, Business Modeling, Entrepreneurship, Target Market, Persona Development, Systems Thinking, Value Propositions, New Product Development, Technical Management, Financial Statements, Growth Strategies, Business Ethics, Market Opportunities, Intellectual Property, Gap Analysis, Financial Modeling, Engineering Management, Engineering

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    41 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • GenAI for UX Designers: Coursera
  • How to Create Realistic Reflections with Adobe Photoshop: Coursera
  • Google Ads for Beginners: Master Essentials & Fundamentals: Coursera
  • CSS: Scrimba
  • Intel® AI Fundamentals: Intel
  • Experimental Design Basics: Arizona State University
  • Sport Sponsorship. Let them Play: Universitat Autònoma de Barcelona
  • Wharton Business and Financial Modeling Capstone: University of Pennsylvania
  • Advanced Project Management and Leadership: Johns Hopkins University
  • The Nuts and Bolts of Public Relations: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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