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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    Intel

    IntelĀ® AI Fundamentals

    Skills you'll gain: AI Enablement, AI Product Strategy, Business Technologies, Complex Problem Solving, Competitive Intelligence, Artificial Intelligence, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML), Case Studies, AI literacy, AI Integrations, Technology Strategies, Emerging Technologies, Automation, Responsible AI, B2B Sales, Computer Hardware

    4.4
    Rating, 4.4 out of 5 stars
    Ā·
    823 reviews

    Beginner Ā· Specialization Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Advertising in the Age of Generative AI

    Skills you'll gain: Branding, Brand Marketing, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Generative AI Agents, Prompt Engineering Tools

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    34 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free
    Free
    U

    University of Pennsylvania

    Social Impact Strategy: Tools for Entrepreneurs and Innovators

    Skills you'll gain: Social Impact, Design Thinking, Performance Measurement, Human Centered Design, Sustainable Development, Innovation, Entrepreneurship, Business Modeling, Performance Metric, Strategic Thinking, Ideation, Program Evaluation, Organizational Structure, Needs Assessment, Growth Strategies, Competitive Analysis, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    1.5K reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Conociendo Canva, tu nueva herramienta de diseƱo favorita

    Skills you'll gain: Canva (Software), Graphics Software, Design, Design Software, Creative Design, Digital Design, Graphic and Visual Design Software, Graphical Tools

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    433 reviews

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Sport Sponsorship. Let them Play

    Skills you'll gain: Peer Review, Event Marketing, Internal Communications, Brand Management, Branding, Promotional Strategies, Business Development, Brand Strategy, Proposal Development, Event Planning, Campaign Planning, Case Studies, Stakeholder Engagement, Driving engagement, Strategic Partnership, Stakeholder Management, Stakeholder Analysis, Stakeholder Communications, Employee Engagement

    4.4
    Rating, 4.4 out of 5 stars
    Ā·
    286 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Berklee

    Creativity And Entrepreneurship

    Skills you'll gain: Entrepreneurship, Creativity, Team Building, Creative Problem-Solving, Creative Thinking, Presentations, Innovation, Brand Strategy, Branding, Collaboration, Product Development, Relationship Building, New Business Development, Professional Networking, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    385 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Human Factors in AI

    Skills you'll gain: Responsible AI, Data Ethics, Experience Design, User Experience Design, Human Centered Design, Human Factors, Decision Intelligence, Information Privacy, Design Thinking, Machine Learning, Ethical Standards And Conduct, Law, Regulation, and Compliance, Automation

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    246 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad Austral

    Emprendiendo en STEM

    Skills you'll gain: Design Thinking, Team Leadership, Team Building, Market Opportunities, Entrepreneurial Finance, Entrepreneurship, Leadership Studies, Financial Management, Marketing Strategies, Financial Analysis, Innovation, Marketing, Strategic Thinking, Business Planning, Business Modeling, Value Propositions, New Product Development, Professional Networking, Customer Analysis

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    73 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Comunicación efectiva para el líder actual

    Skills you'll gain: Assertiveness, Interpersonal Communications, Active Listening, Empathy, Drive Engagement, Constructive Feedback, Organizational Leadership, Social Skills, Emotional Intelligence, Leadership, Strategic Communication, Communication, Empathy & Emotional Intelligence, Team Motivation, Business Communication, Internal Communications

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    1K reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    UX (User Experience) Capstone

    Skills you'll gain: UI/UX Research, User Experience Design, User Experience, User Research, Design Research, Usability Testing, Experience Design, UI/UX Strategy, Prototyping, Design Strategies, User Centered Design, Conceptual Design, Technical Communication, Ideation, Test Planning, Adobe Photoshop

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    103 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Beneficios y caracterƭsticas de las redes sociales mƔs significativas

    Skills you'll gain: Social Media, LinkedIn, Facebook, Social Media Strategy, Social Network Analysis, Professional Networking, Digital Media Strategy, Social Media Analytics, Cross-Channel Marketing, General Networking, Instagram, Business Strategies, Communication Strategies, Digital Communications

    4.4
    Rating, 4.4 out of 5 stars
    Ā·
    993 reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Strategy I: How The Global Economy Works

    Skills you'll gain: Global Marketing, International Relations, Intercultural Competence, World History, Economics, Market Dynamics, Cultural Diversity, Business Management, Political Sciences, Export Control, Business Economics, Business Strategy, Economic Development, Policy Analysis, Financial Regulations, Investments, Risk Management, Competitive Analysis, Business Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    305 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • IntelĀ® AI Fundamentals:Ā Intel
  • Advertising in the Age of Generative AI:Ā University of Virginia Darden School Foundation
  • Social Impact Strategy: Tools for Entrepreneurs and Innovators:Ā University of Pennsylvania
  • Conociendo Canva, tu nueva herramienta de diseƱo favorita:Ā Coursera
  • Sport Sponsorship. Let them Play:Ā Universitat Autònoma de Barcelona
  • Creativity And Entrepreneurship:Ā Berklee
  • Human Factors in AI:Ā Duke University
  • Emprendiendo en STEM:Ā Universidad Austral
  • Comunicación efectiva para el lĆ­der actual:Ā Tecnológico de Monterrey
  • UX (User Experience) Capstone:Ā University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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