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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Working as a Scrum Master

    Skills you'll gain: Scrum (Software Development), Sprint Retrospectives, Sprint Planning, Agile Project Management, Team Building, Agile Methodology, Team Management, Meeting Facilitation, Agile Product Development, Organizational Change, Team Leadership, Employee Coaching, Discussion Facilitation, Stakeholder Management, Change Management, Conflict Management, Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    97 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    Technical University of Denmark (DTU)

    Introduction to Industrial Bioprocess Development

    Skills you'll gain: Biotechnology, Process Engineering, Chemical Engineering, Sterilization, Biological Engineering, Microbiology, Process Control, Cell Cultures, Production Process, Biochemistry, Scalability, Manufacturing Processes, Process Development, Cell Biology, Equipment decontamination, Asepsis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    344 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    PMP Exam Prep: Project Management Principles

    Skills you'll gain: Team Performance Management, Project Management, Project Management Institute (PMI) Methodology, Agile Software Development, Agile Project Management, Milestones (Project Management), Project Schedules, Stakeholder Management, Project Documentation, Stakeholder Engagement, Stakeholder Communications, Engineering Documentation, Interpersonal Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    189 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Data Warehouse Concepts, Design, and Data Integration

    Skills you'll gain: Data Warehousing, Database Design, Data Integration, Extract, Transform, Load, Data Modeling, Relational Databases, Data Architecture, Business Intelligence, SQL, Pivot Tables And Charts, PostgreSQL, Data Transformation, Project Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Building Generative AI Capabilities

    Skills you'll gain: Marketing Planning, Marketing Strategies, Design Thinking, AI Product Strategy, Strategic Marketing, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Data-Driven Marketing, Customer Relationship Management, Data Ethics, AI Enablement, Business Strategy, Change Management, Organizational Change, Competitive Intelligence, Responsible AI, Generative AI, General Data Protection Regulation (GDPR), Law, Regulation, and Compliance

    4.3
    Rating, 4.3 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Alberta Machine Intelligence Institute

    Introduction to Applied Machine Learning

    Skills you'll gain: Data Preprocessing, Data Ethics, Applied Machine Learning, Machine Learning Methods, Machine Learning, Machine Learning Algorithms, Product Lifecycle Management, Case Studies, Data Collection, Business Priorities, Supervised Learning, Business Requirements, Business Analysis, Unsupervised Learning, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    748 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    CertNexus

    Communicate Effectively about Ethical Challenges in Data-Driven Technologies

    Skills you'll gain: Crisis Management, Business Ethics, Corporate Communications, Communication Planning, Data Ethics, Media Relations, Communication Strategies, Public Relations, Strategic Communication, Media and Communications, Stakeholder Communications, Business Communication, Ethical Standards And Conduct, Workplace inclusivity, Communication, Internal Communications, Diversity Equity and Inclusion Initiatives, Leadership and Management, Business Strategy, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    100 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Introducción a la estrategia

    Skills you'll gain: Organizational Strategy, Governance, Corporate Strategy, Organizational Structure, Business Strategies, Competitive Analysis, Business Management, Business Planning, Business Strategy, Business Ethics, Corporate Sustainability, New Business Development, Environmental Social And Corporate Governance (ESG), Business, Strategic Thinking, Entrepreneurship, Market Analysis, Strategic Decision-Making, Analysis, Stakeholder Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    550 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Innovating with the Business Model Canvas

    Skills you'll gain: Design Thinking, Innovation, Journey Mapping, Process Design, Business Modeling, Business Architecture, Business Process, Business Strategy, Strategic Partnership, Growth Strategies, Customer Analysis, Value Propositions, Product Management, Resource Allocation, Customer Relationship Building, Customer Relationship Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    323 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Customer-Centric CRM Strategy and Management

    Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Case Studies, Customer Acquisition Management, Customer Analysis, Customer Relationship Building, Brand Loyalty, Customer experience improvement, Customer Retention, Customer Data Management, Customer Engagement, Organizational Strategy, Marketing Automation, Salesforce, Customer Insights, Operational Analysis, Value Propositions, Market Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    51 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Software Sales

    Skills you'll gain: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Sales Development, General Sales Practices, Market Analysis, Sales, Specialized Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Customer Engagement, Customer Analysis, Market Dynamics, Value Propositions, Company, Product, and Service Knowledge, Customer Communications Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    U

    University of Pennsylvania

    Social Impact Strategy: Tools for Entrepreneurs and Innovators

    Skills you'll gain: Social Impact, Design Thinking, Performance Measurement, Human Centered Design, Sustainable Development, Innovation, Entrepreneurship, Business Modeling, Strategic Thinking, Ideation, Program Evaluation, Organizational Structure, Needs Assessment, Growth Strategies, Competitive Analysis, Experimentation, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Working as a Scrum Master: SkillUp
  • Introduction to Industrial Bioprocess Development: Technical University of Denmark (DTU)
  • PMP Exam Prep: Project Management Principles: University of Maryland, College Park
  • Data Warehouse Concepts, Design, and Data Integration: University of Colorado System
  • Building Generative AI Capabilities: University of Virginia Darden School Foundation
  • Introduction to Applied Machine Learning: Alberta Machine Intelligence Institute
  • Communicate Effectively about Ethical Challenges in Data-Driven Technologies: CertNexus
  • Introducción a la estrategia: Universidad Nacional Autónoma de México
  • Innovating with the Business Model Canvas: University of Virginia
  • Customer-Centric CRM Strategy and Management: EDUCBA

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