Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

SkillUp
Skills you'll gain: Scrum (Software Development), Sprint Retrospectives, Sprint Planning, Agile Project Management, Team Building, Agile Methodology, Team Management, Meeting Facilitation, Agile Product Development, Organizational Change, Team Leadership, Employee Coaching, Discussion Facilitation, Stakeholder Management, Change Management, Conflict Management, Leadership
Intermediate · Course · 1 - 3 Months

Technical University of Denmark (DTU)
Skills you'll gain: Biotechnology, Process Engineering, Chemical Engineering, Sterilization, Biological Engineering, Microbiology, Process Control, Cell Cultures, Production Process, Biochemistry, Scalability, Manufacturing Processes, Process Development, Cell Biology, Equipment decontamination, Asepsis
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Team Performance Management, Project Management, Project Management Institute (PMI) Methodology, Agile Software Development, Agile Project Management, Milestones (Project Management), Project Schedules, Stakeholder Management, Project Documentation, Stakeholder Engagement, Stakeholder Communications, Engineering Documentation, Interpersonal Communications
Beginner · Course · 1 - 3 Months

University of Colorado System
Skills you'll gain: Data Warehousing, Database Design, Data Integration, Extract, Transform, Load, Data Modeling, Relational Databases, Data Architecture, Business Intelligence, SQL, Pivot Tables And Charts, PostgreSQL, Data Transformation, Project Management
Mixed · Course · 1 - 3 Months

University of Virginia Darden School Foundation
Skills you'll gain: Marketing Planning, Marketing Strategies, Design Thinking, AI Product Strategy, Strategic Marketing, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Data-Driven Marketing, Customer Relationship Management, Data Ethics, AI Enablement, Business Strategy, Change Management, Organizational Change, Competitive Intelligence, Responsible AI, Generative AI, General Data Protection Regulation (GDPR), Law, Regulation, and Compliance
Beginner · Course · 1 - 4 Weeks

Alberta Machine Intelligence Institute
Skills you'll gain: Data Preprocessing, Data Ethics, Applied Machine Learning, Machine Learning Methods, Machine Learning, Machine Learning Algorithms, Product Lifecycle Management, Case Studies, Data Collection, Business Priorities, Supervised Learning, Business Requirements, Business Analysis, Unsupervised Learning, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Crisis Management, Business Ethics, Corporate Communications, Communication Planning, Data Ethics, Media Relations, Communication Strategies, Public Relations, Strategic Communication, Media and Communications, Stakeholder Communications, Business Communication, Ethical Standards And Conduct, Workplace inclusivity, Communication, Internal Communications, Diversity Equity and Inclusion Initiatives, Leadership and Management, Business Strategy, Marketing
Beginner · Course · 1 - 3 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Organizational Strategy, Governance, Corporate Strategy, Organizational Structure, Business Strategies, Competitive Analysis, Business Management, Business Planning, Business Strategy, Business Ethics, Corporate Sustainability, New Business Development, Environmental Social And Corporate Governance (ESG), Business, Strategic Thinking, Entrepreneurship, Market Analysis, Strategic Decision-Making, Analysis, Stakeholder Analysis
Mixed · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Design Thinking, Innovation, Journey Mapping, Process Design, Business Modeling, Business Architecture, Business Process, Business Strategy, Strategic Partnership, Growth Strategies, Customer Analysis, Value Propositions, Product Management, Resource Allocation, Customer Relationship Building, Customer Relationship Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Case Studies, Customer Acquisition Management, Customer Analysis, Customer Relationship Building, Brand Loyalty, Customer experience improvement, Customer Retention, Customer Data Management, Customer Engagement, Organizational Strategy, Marketing Automation, Salesforce, Customer Insights, Operational Analysis, Value Propositions, Market Analysis
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Sales Development, General Sales Practices, Market Analysis, Sales, Specialized Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Customer Engagement, Customer Analysis, Market Dynamics, Value Propositions, Company, Product, and Service Knowledge, Customer Communications Management
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Social Impact, Design Thinking, Performance Measurement, Human Centered Design, Sustainable Development, Innovation, Entrepreneurship, Business Modeling, Strategic Thinking, Ideation, Program Evaluation, Organizational Structure, Needs Assessment, Growth Strategies, Competitive Analysis, Experimentation, Market Analysis
Beginner · Course · 1 - 4 Weeks