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A/B Testing Courses

A/B testing courses can help you learn experimental design, statistical analysis, and user behavior insights. You can build skills in hypothesis formulation, result interpretation, and optimizing conversion rates. Many courses introduce tools like Google Optimize, Optimizely, and Adobe Target, which facilitate the implementation of tests and analysis of outcomes, allowing you to apply your skills in real-world marketing and product development scenarios.

Popular A/B Testing Courses and Certifications


  • J

    Johns Hopkins University

    R Programming

    Skills you'll gain: R (Software), Statistical Analysis, R Programming, Statistical Programming, Statistical Methods, Data Analysis, Debugging, Simulations, Program Development, Programming Principles, Software Installation, Data Structures, Performance Tuning, Data Import/Export

    4.5 stars, 22K reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (22K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Influencing: Storytelling, Change Management and Governance

    Skills you'll gain: Risk Management Framework, Persuasive Communication, Storytelling, Influencing, Governance, Governance Risk Management and Compliance, Risk Management, Change Management, Organizational Change, Communication, Conflict Management, Leadership, Enterprise Risk Management (ERM), Business Transformation, Risk Appetite, Risk Analysis, Negotiation, Operational Risk, Intercultural Competence, Stakeholder Management

    4.7 stars, 4.8K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (4.8K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Minnesota

    Evaluating User Interfaces

    Skills you'll gain: Usability Testing, User Interface (UI), Usability, User Research, UI/UX Research, Human Computer Interaction, User Interface (UI) Design, Interaction Design, Test Planning

    4.7 stars, 276 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (276) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IBM

    Excel Basics for Data Analysis

    Skills you'll gain: Excel Formulas, Data Cleansing, Pivot Tables And Charts, Spreadsheet Software, Data Wrangling, Microsoft Excel, Data Analysis, Data Quality, Google Sheets, Data Manipulation, Data Integrity, Data Ethics, Data Entry, Data Import/Export, Data Science

    4.7 stars, 11K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (11K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Genomic Data Science

    Skills you'll gain: Bioinformatics, Unix Commands, grep, Biostatistics, R (Software), Exploratory Data Analysis, Statistical Analysis, Unix Shell, Unix, Data Science, Data Management, Statistical Methods, Information Management, Command-Line Interface, Statistical Hypothesis Testing, Data Structures, Big Data, Molecular Biology, R Programming, Python Programming

    4.5 stars, 6.9K reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.5 (6.9K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    Universidade de São Paulo

    Marketing Digital

    Skills you'll gain: Conversion Funnel Analysis, Search Engine Marketing, Digital Marketing, Email Marketing, Digital Marketing Campaigns, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Marketing Planning, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics

    4.7 stars, 2.3K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (2.3K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • B

    Berklee

    The DIY Musician

    Skills you'll gain: Fundraising and Crowdsourcing, Music Theory, Music, Musical Composition, Peer Review, Music Performance, Storytelling, Project Planning, Instrumental Music, Production Planning, Web Presence, Social Media Content, Brand Marketing, Fundraising, Team Leadership, Sustainable Business, Leadership, Writing and Editing, Media Production, Social Media

    4.8 stars, 3.3K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (3.3K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Virginia

    Design Thinking for Innovation

    Skills you'll gain: Design Thinking, Creative Problem-Solving, Ideation, Innovation, Creativity, Strategic Thinking, Thought Leadership, Case Studies, Human Centered Design, Open Mindset, Experimentation, Storytelling

    4.7 stars, 9.2K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (9.2K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • N

    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media, Social Media Analytics, Marketing Effectiveness, Marketing, Social Media Campaigns, Performance Measurement, Performance Analysis, Performance Metric, Business Metrics, Customer Engagement, Business-To-Consumer, Driving engagement, Legal Risk, Key Performance Indicators (KPIs), Sales Enablement, Integrated Marketing Communications, A/B Testing

    4.7 stars, 826 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (826) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Financial Management

    Skills you'll gain: Revenue Recognition, Peer Review, Credit Risk, Mergers & Acquisitions, Financial Analysis, Accrual Accounting, Financial Statements, Investment Management, Accruals, Cash Flows, Accounting, Corporate Finance, Financial Statement Analysis, Financial Accounting, Finance, Financial Modeling, Return On Investment, Investments, Financial Management, Risk Management

    4.7 stars, 7K reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.7 (7K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • I

    IBM

    IT Fundamentals for Cybersecurity

    Skills you'll gain: Operating System Administration, IT Service Management, Cloud Computing, Governance Risk Management and Compliance, Information Technology Infrastructure Library, Malware Protection, Networking Hardware, Service Management, Identity and Access Management, Linux, Linux Commands, Incident Response, Network Security, Cybersecurity, TCP/IP, Linux Administration, Network Protocols, Cloud Computing Architecture, Computer Security Incident Management, Cyber Attacks

    4.6 stars, 22K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (22K) · Beginner · Specialization · 3 - 6 Months

    Category: Job skills
    Job skills
    Status: Free trial
    Free trial
  • C

    California Institute of the Arts

    Fundamentals of Graphic Design

    Skills you'll gain: Graphic and Visual Design, Graphic Design, Graphic and Visual Design Software, Visual Design, Design, Color Theory, Design Elements And Principles, Creative Design, Design Software, Conceptual Design, Design Reviews, Adobe Photoshop, Visual Storytelling, Design Strategies, Image Analysis, Creative Thinking, Creativity

    4.8 stars, 18K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (18K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
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In summary, here are 10 of our most popular a/b testing courses

  • R Programming: Johns Hopkins University
  • Influencing: Storytelling, Change Management and Governance: Macquarie University
  • Evaluating User Interfaces: University of Minnesota
  • Excel Basics for Data Analysis: IBM
  • Genomic Data Science: Johns Hopkins University
  • Marketing Digital: Universidade de São Paulo
  • The DIY Musician: Berklee
  • Design Thinking for Innovation: University of Virginia
  • The Business of Social: Northwestern University
  • Financial Management: University of Illinois Urbana-Champaign

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