Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Coursera
Skills you'll gain: Canva (Software), Graphic and Visual Design Software, Graphics Software, Graphical Tools, Graphic Design, Digital Publishing, Design, User Accounts, Design Software, Data Sharing, Layout Design, Content Creation, File Management, Editing, Marketing
Beginner · Guided Project · Less Than 2 Hours

Universidad de Palermo
Skills you'll gain: Business Economics, Market Dynamics, Economics, Economic Development, Financial Policy, Economics, Policy, and Social Studies, Market Analysis, Public Policies, Business Acumen, International Finance, Consumer Behaviour, Policy Analysis, Supply And Demand, Fiscal Management, Decision Making
Beginner · Course · 1 - 4 Weeks

University of Washington
Skills you'll gain: Oral Expression, Verbal Communication Skills, Persuasive Communication, Presentations, Business Writing, Peer Review, Business Communication, Communication, Public Speaking, Business Planning, Marketing, English Language, Marketing Strategy and Techniques, Vocabulary, Company, Product, and Service Knowledge
Intermediate · Course · 1 - 3 Months

Copenhagen Business School
Skills you'll gain: Plan Execution, Goal Setting, Organizational Strategy, Organizational Structure, Smart Goals, Strategic Planning, Risk Mitigation, Business Strategy, Culture Transformation, Risk Analysis, Internal Communications, Change Management, Organizational Change, Strategic Communication, Communication Strategies, Risk Management, Key Performance Indicators (KPIs), Performance Management, Professional Networking, Performance Metric
Mixed · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Graphics Software, Design, Design Software, Creative Design, Digital Design, Graphic and Visual Design Software, Graphical Tools
Beginner · Guided Project · Less Than 2 Hours

University of Virginia Darden School Foundation
Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Competitive Analysis, Technology Strategies, Data Strategy, Business Technologies, Emerging Technologies, Business Solutions, Innovation, Business Strategy, Business Economics, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Requirements Elicitation, Software Design Documents, Requirements Analysis, Mockups, Security Requirements Analysis, Interviewing Skills, User Requirements Documents, Systems Development Life Cycle, Data Flow Diagrams (DFDs), Storyboarding, Functional Requirement, Goal Setting, Software Development Methodologies, Software Documentation, Diagram Design, Agile Methodology, Product Requirements, Unified Modeling Language, Risk Management Framework, Risking
Beginner · Specialization · 3 - 6 Months

Arizona State University
Skills you'll gain: Experimentation, Sample Size Determination, Research Design, Statistical Analysis, Science and Research, Statistical Methods, Scientific Methods, Data Analysis Software, Statistical Hypothesis Testing, Sampling (Statistics), Statistical Software, Mathematical Software, Design Strategies, Probability & Statistics, Descriptive Statistics, Variance Analysis
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Marketing Effectiveness, Marketing Analytics, Campaign Planning, Campaign Management, Market Analysis, Marketing Strategies, Performance Reporting, Return On Investment, Data-Driven Marketing, Performance Measurement, Data Visualization Software, Data Ethics, Marketing Channel, Smart Goals, Key Performance Indicators (KPIs), Growth Strategies, Data Access, Data Quality
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: AI Integrations, AI Personalization, Generative AI, AI Product Strategy, Generative Model Architectures, AI Enablement, Data Integration, Customer experience strategy (CX), Strategic Thinking, Communication Planning, Innovation, Performance Analysis, Performance Measurement, Business Analysis, Project Risk Management, Project Performance, Solution Design, Business Strategies, Business Process Management, Decision Making
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Requirements Elicitation, Requirements Analysis, Stakeholder Engagement, Requirements Management, Business Analysis, Stakeholder Management, Performance Improvement, Business Requirements, Business Planning, Stakeholder Communications, Case Studies, Stakeholder Analysis, Governance, Strategic Planning, Problem Solving
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: MarTech, Marketing, Digital Marketing Tools, Marketing Channel, Digital Transformation, Product Development, Marketing Strategies, Digital Marketing, Customer Advocacy, Promotional Strategies, New Product Development, Consumer Behaviour, Customer Engagement, Electronic Media, Innovation
Beginner · Course · 1 - 4 Weeks