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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    دليل استخدام كانفا للمبتدئين

    Skills you'll gain: Canva (Software), Graphic and Visual Design Software, Graphics Software, Graphical Tools, Graphic Design, Digital Publishing, Design, User Accounts, Design Software, Data Sharing, Layout Design, Content Creation, File Management, Editing, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    131 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Economía y Finanzas de Empresas

    Skills you'll gain: Business Economics, Market Dynamics, Economics, Economic Development, Financial Policy, Economics, Policy, and Social Studies, Market Analysis, Public Policies, Business Acumen, International Finance, Consumer Behaviour, Policy Analysis, Supply And Demand, Fiscal Management, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    678 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Business English: Capstone Project

    Skills you'll gain: Oral Expression, Verbal Communication Skills, Persuasive Communication, Presentations, Business Writing, Peer Review, Business Communication, Communication, Public Speaking, Business Planning, Marketing, English Language, Marketing Strategy and Techniques, Vocabulary, Company, Product, and Service Knowledge

    4.7
    Rating, 4.7 out of 5 stars
    ·
    199 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Strategy Implementation

    Skills you'll gain: Plan Execution, Goal Setting, Organizational Strategy, Organizational Structure, Smart Goals, Strategic Planning, Risk Mitigation, Business Strategy, Culture Transformation, Risk Analysis, Internal Communications, Change Management, Organizational Change, Strategic Communication, Communication Strategies, Risk Management, Key Performance Indicators (KPIs), Performance Management, Professional Networking, Performance Metric

    4.6
    Rating, 4.6 out of 5 stars
    ·
    964 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Conociendo Canva, tu nueva herramienta de diseño favorita

    Skills you'll gain: Canva (Software), Graphics Software, Design, Design Software, Creative Design, Digital Design, Graphic and Visual Design Software, Graphical Tools

    4.6
    Rating, 4.6 out of 5 stars
    ·
    434 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Introduction to Digital Transformation Part 1

    Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Competitive Analysis, Technology Strategies, Data Strategy, Business Technologies, Emerging Technologies, Business Solutions, Innovation, Business Strategy, Business Economics, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    468 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Requirements Engineering: Secure Software Specifications

    Skills you'll gain: Requirements Elicitation, Software Design Documents, Requirements Analysis, Mockups, Security Requirements Analysis, Interviewing Skills, User Requirements Documents, Systems Development Life Cycle, Data Flow Diagrams (DFDs), Storyboarding, Functional Requirement, Goal Setting, Software Development Methodologies, Software Documentation, Diagram Design, Agile Methodology, Product Requirements, Unified Modeling Language, Risk Management Framework, Risking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    857 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Experimental Design Basics

    Skills you'll gain: Experimentation, Sample Size Determination, Research Design, Statistical Analysis, Science and Research, Statistical Methods, Scientific Methods, Data Analysis Software, Statistical Hypothesis Testing, Sampling (Statistics), Statistical Software, Mathematical Software, Design Strategies, Probability & Statistics, Descriptive Statistics, Variance Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    317 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Unilever

    Campaign Performance Reporting, Visualization, & Improvement

    Skills you'll gain: Data Storytelling, Marketing Effectiveness, Marketing Analytics, Campaign Planning, Campaign Management, Market Analysis, Marketing Strategies, Performance Reporting, Return On Investment, Data-Driven Marketing, Performance Measurement, Data Visualization Software, Data Ethics, Marketing Channel, Smart Goals, Key Performance Indicators (KPIs), Growth Strategies, Data Access, Data Quality

    4.6
    Rating, 4.6 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Generative AI in Business

    Skills you'll gain: AI Integrations, AI Personalization, Generative AI, AI Product Strategy, Generative Model Architectures, AI Enablement, Data Integration, Customer experience strategy (CX), Strategic Thinking, Communication Planning, Innovation, Performance Analysis, Performance Measurement, Business Analysis, Project Risk Management, Project Performance, Solution Design, Business Strategies, Business Process Management, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    141 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    S

    STARWEAVER

    IIBA® Entry Certificate in Business Analysis™ (ECBA™) Exam Prep

    Skills you'll gain: Requirements Elicitation, Requirements Analysis, Stakeholder Engagement, Requirements Management, Business Analysis, Stakeholder Management, Performance Improvement, Business Requirements, Business Planning, Stakeholder Communications, Case Studies, Stakeholder Analysis, Governance, Strategic Planning, Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    132 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Mercadotecnia en un mundo digital

    Skills you'll gain: MarTech, Marketing, Digital Marketing Tools, Marketing Channel, Digital Transformation, Product Development, Marketing Strategies, Digital Marketing, Customer Advocacy, Promotional Strategies, New Product Development, Consumer Behaviour, Customer Engagement, Electronic Media, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    76 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • دليل استخدام كانفا للمبتدئين: Coursera
  • Economía y Finanzas de Empresas: Universidad de Palermo
  • Business English: Capstone Project: University of Washington
  • Strategy Implementation: Copenhagen Business School
  • Conociendo Canva, tu nueva herramienta de diseño favorita: Coursera
  • Introduction to Digital Transformation Part 1: University of Virginia Darden School Foundation
  • Requirements Engineering: Secure Software Specifications: University of Colorado System
  • Experimental Design Basics: Arizona State University
  • Campaign Performance Reporting, Visualization, & Improvement: Unilever
  • Generative AI in Business: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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