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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Ethics, Culture, and Global Perspectives

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Sensitivity, Cultural Diversity, Brand Management, Culture, Cultural Responsiveness, Global Marketing, Branding, Brand Strategy, Corporate Sustainability, Intercultural Competence, Decision Making, Stakeholder Management, Stakeholder Engagement, Stakeholder Analysis, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    258 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Navigating Generative AI: A CEO Playbook

    Skills you'll gain: Responsible AI, Data Ethics, Workforce Development, Strategic Thinking, Operational Efficiency, Employee Training, Thought Leadership, Business Risk Management, AI Integrations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    98 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Custom Reports in Google Analytics

    Skills you'll gain: Google Analytics, Ad Hoc Reporting, Performance Reporting, Web Analytics, Marketing, Web Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    170 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    Universidad de los Andes

    ¿Cómo construir mi modelo de negocio?

    Skills you'll gain: Strategic Partnership, Business Modeling, Value Propositions, New Business Development, Resource Allocation, Target Market, Business Planning, Revenue Management, Performance Metric, Business Strategy, Market Opportunities, Customer Analysis, User Feedback, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    436 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado System

    Business Intelligence Concepts, Tools, and Applications

    Skills you'll gain: Business Intelligence, Decision Support Systems, Business Intelligence Software, Data Visualization, MicroStrategy, Interactive Data Visualization, Performance Measurement, Dashboard, Operational Performance Management, Business Analytics, Data Visualization Software, Data Warehousing, Data-Driven Decision-Making, Dashboard Creation, Business Process Improvement, Business Reporting, Performance Analysis, Data Analysis Software, Key Performance Indicators (KPIs), Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    651 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    Business Strategies for Social Impact

    Skills you'll gain: Social Impact, Sustainable Business, Return On Investment, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Sustainable Development, Strategic Leadership, Business Strategies, Business Leadership, Case Studies, Decision Making, Investment Management, Organizational Leadership, Investments, Program Evaluation, General Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    557 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Case Western Reserve University

    Becoming a Sports Agent

    Skills you'll gain: Labor Relations, Brand Management, Branding, Brand Marketing, Intellectual Property, Labor Law, Arbitration, Wealth Management, Contract Negotiation, Client Services, Recruitment, Talent Recruitment, Financial Management, Relationship Management, Financial Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    155 reviews

    Beginner · Course · 1 - 3 Months

  • S

    Sciences Po

    Entreprendre dans les Industries Culturelles à l'ère du numérique

    Skills you'll gain: Business Modeling, Entrepreneurship, Business Leadership, Organizational Leadership, Promotional Strategies, Innovation, New Business Development, Digital Content, Commercialization, Content Creation, Digital Transformation, Entrepreneurial Finance, Market Opportunities, Digital Media Strategy, Fundraising and Crowdsourcing, Marketing Strategies, Consumer Behaviour, Intellectual Property

    4.6
    Rating, 4.6 out of 5 stars
    ·
    165 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidad de Palermo

    Storytelling / Re-brand your Brand

    Skills you'll gain: Storytelling, Data Storytelling, Brand Strategy, Brand Marketing, Visual Storytelling, Branding, Corporate Communications, Strategic Communication, Content Creation, Marketing Communications, Driving engagement, Content Strategy, Business Strategy

    4.1
    Rating, 4.1 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Introducción a CRM con HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer experience improvement, Customer Data Management, Sales Development, Management Reporting, Integrated Marketing Communications, Sales Pipelines, Performance Reporting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    85 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • L

    Lund University

    European Business Law: Competing in Europe

    Skills you'll gain: Intellectual Property, Legal Strategy, Legal Writing, Regulation and Legal Compliance, Law, Regulation, and Compliance, Compliance Management, Commercial Laws, Competitive Analysis, Mergers & Acquisitions, Advocacy, Commercialization, Branding, Brand Strategy, Procurement, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    310 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google

    Grow as a Manager

    Skills you'll gain: Management Training And Development, Team Performance Management, Leadership and Management, Lifelong Learning, Leadership, Growth Mindedness, AI Enablement, Technology Strategies, AI literacy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    178 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing strategy courses

  • Ethics, Culture, and Global Perspectives: University of Illinois Urbana-Champaign
  • Navigating Generative AI: A CEO Playbook: Coursera
  • Custom Reports in Google Analytics: Coursera
  • ¿Cómo construir mi modelo de negocio?: Universidad de los Andes
  • Business Intelligence Concepts, Tools, and Applications: University of Colorado System
  • Business Strategies for Social Impact: University of Pennsylvania
  • Becoming a Sports Agent: Case Western Reserve University
  • Entreprendre dans les Industries Culturelles à l'ère du numérique: Sciences Po
  • Storytelling / Re-brand your Brand: Universidad de Palermo
  • Introducción a CRM con HubSpot: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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