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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Crea tu presencia en redes sociales para tu negocio en Canva

    Skills you'll gain: Social Media Content, Social Media, Content Creation, Target Audience, Graphic Design, Social Media Marketing, Content Scheduling, Social Media Management, Target Market, Social Media Strategy, Content Strategy, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    41 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Administración ágil de proyectos

    Skills you'll gain: Project Portfolio Management, Agile Methodology, Agile Project Management, Program Management, Organizational Strategy, Project Management Institute (PMI) Methodology, Project Management, Leadership and Management, Organizational Change, Business Transformation, Leadership, Kanban Principles, Governance, Portfolio Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    125 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    K

    Knowledge Accelerators

    The ABC's of GDPR: Protecting Privacy in an Online World

    Skills you'll gain: General Data Protection Regulation (GDPR), Information Privacy, Personally Identifiable Information, Regulatory Compliance, Law, Regulation, and Compliance, Compliance Training, Compliance Management, Legal Risk, Regulation and Legal Compliance, Data Ethics, Data Governance, Data Security, Data Management, Data Integrity, Data Processing, Accountability

    4.9
    Rating, 4.9 out of 5 stars
    ·
    75 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tally Education and Distribution Services Private Limited

    Principles of Accounts Payable and Receivable Management

    Skills you'll gain: Accounts Payable and Receivable, Accounts Payable, Accounts Receivable, Budget Management, Accounting Software, Bookkeeping, Inventory Management, Ledgers (Accounting), Order Processing, Balancing (Ledger/Billing), Budgeting, Inventory Management System, Order Management, Accounting, General Accounting, Inventory Control, Cost Management, Financial Reporting, Expense Management, Financial Accounting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    71 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Starweaver

    Lean Management Fundamentals

    Skills you'll gain: Lean Manufacturing, Lean Methodologies, Kaizen Methodology, Process Mapping, Cross-Functional Collaboration, Kanban Principles, Process Analysis, Cross-Functional Team Leadership, Employee Engagement, Process Optimization, Operational Excellence, Operational Efficiency, Continuous Improvement Process, Process Improvement and Optimization, Quality Management, Process Improvement, Business Process, Workflow Management, Culture Transformation, Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    81 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Cómo crear tu marca personal usando Canva

    Skills you'll gain: Canva (Software), Logo Design, Graphic Design, Driving engagement, Branding, Graphic and Visual Design Software, Content Creation, Target Audience, Presentations, Social Media Content, Brand Strategy, Brand Awareness, Creativity, Social Media, Social Media Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    45 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • H

    HEC Paris

    CAPSTONE: Your Leadership Challenge

    Skills you'll gain: Storytelling, Leadership Development, Trustworthiness, Leadership, Self-Awareness, Relationship Building, Oral Expression, Strategic Leadership, Accountability, Resilience, Personal Development, Organizational Leadership, Verbal Communication Skills, Innovation, Persuasive Communication, Presentations, Collaboration, Forecasting, Analysis, Data-Driven Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    80 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Generative AI in Finance

    Skills you'll gain: Generative AI, Fraud detection, Generative Model Architectures, AI Personalization, Generative Adversarial Networks (GANs), Regulatory Compliance, AI Product Strategy, Predictive Analytics, Financial Services, Financial Regulations, Personalized Service, Payroll Reporting, Financial Forecasting, Financial Trading, Market Data, Financial Reporting, Prompt Engineering, FinTech, Compliance Management, Artificial Intelligence

    3.9
    Rating, 3.9 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create a Digital Mood Board with Canva

    Skills you'll gain: Canva (Software), Visual Storytelling, Storytelling, Color Theory, Color Matching, Graphical Tools, Document Management, Graphic and Visual Design, Graphic and Visual Design Software, Graphic Design, Design, Creative Design, Content Creation, Digital Design, User Accounts, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Health Impacts of Chemicals in Consumer Products

    Skills you'll gain: Hazard Analysis, Environment Health And Safety, Health Assessment, Safety Standards, Health And Safety Standards, Chemistry, Risk Analysis, Sustainable Engineering, Pollution Prevention, Analytical Chemistry, Personal Care, Epidemiology, Product Lifecycle Management, Environmental Regulations, Environmental Science, Child Health

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Program Management and the Art of Communication

    Skills you'll gain: Intercultural Competence, Stakeholder Engagement, Stakeholder Communications, User Story, Empathy & Emotional Intelligence, Stakeholder Management, Persuasive Communication, Target Audience, Non-Verbal Communication, Communication Planning, Influencing, Professional Development, Strategic Communication, Leadership, Data Management, Data Integrity, Negotiation, Rapport Building, Data Presentation, Product Requirements

    4.7
    Rating, 4.7 out of 5 stars
    ·
    117 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    AI CERTs

    Design Strategy, Future Trends & Implementation with AI

    Skills you'll gain: Digital Transformation, New Product Development, Innovation, Design Thinking, Customer experience improvement, Web Content Accessibility Guidelines, Product Strategy, User Experience, Product Development, Customer experience strategy (CX), Journey Mapping, Customer Engagement, Emerging Technologies

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Crea tu presencia en redes sociales para tu negocio en Canva: Coursera
  • Administración ágil de proyectos: Tecnológico de Monterrey
  • The ABC's of GDPR: Protecting Privacy in an Online World : Knowledge Accelerators
  • Principles of Accounts Payable and Receivable Management : Tally Education and Distribution Services Private Limited
  • Lean Management Fundamentals: Starweaver
  • Cómo crear tu marca personal usando Canva: Coursera
  • CAPSTONE: Your Leadership Challenge: HEC Paris
  • Introduction to Generative AI in Finance: Coursera
  • Create a Digital Mood Board with Canva: Coursera
  • Health Impacts of Chemicals in Consumer Products: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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