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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Introduction to Healthcare Management

    Skills you'll gain: Health Care Administration, Staff Management, Clinical Leadership, Community Health, Health Administration, Public Health, People Management, Human Resources Management and Planning, Health Systems, Electronic Medical Record, Electronic Medical Record System, Marketing and Public Relations, Financial Management, Marketing Communications, Health Informatics, Quality Improvement, Media and Communications, Human Resources, Philanthropy, Health Information Management and Medical Records

    4.7
    Rating, 4.7 out of 5 stars
    ·
    110 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Project Planning and Machine Learning

    Skills you'll gain: Machine Learning Algorithms, Big Data, Machine Learning Methods, Data Preprocessing, Analytics, File Systems, Data Analysis, Machine Learning, Applied Machine Learning, Internet Of Things, Supervised Learning, Product Planning, Unsupervised Learning, Data Storage, Project Planning, Staff Management

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    134 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Washington

    Social Media Data Analytics

    Skills you'll gain: Text Mining, Social Media Analytics, Unstructured Data, Quantitative Research, Data Visualization, Statistical Analysis, Data Presentation, Data Analysis, Statistical Methods, Correlation Analysis, R (Software), Application Programming Interface (API), R Programming, Regression Analysis, Data Collection, Python Programming

    4.1
    Rating, 4.1 out of 5 stars
    ·
    299 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Extended Reality for Everybody

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Augmented Reality, Storyboarding, Virtual Reality, Unreal Engine, Interactive Design, Usability Testing, Design Thinking, 3D Assets, Virtual Environment, User Experience, Experience Design, Prototyping, Unity Engine, User Experience Design, Interaction Design, Visual Storytelling, Design, Disabilities, Emerging Technologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    604 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Azure Machine Learning

    Skills you'll gain: Unsupervised Learning, Microsoft Azure, Applied Machine Learning, Machine Learning Software, Model Training, Regression Analysis, Predictive Modeling, Machine Learning, No-Code Development, Machine Learning Algorithms, Artificial Intelligence and Machine Learning (AI/ML), Model Deployment, Artificial Intelligence, Classification Algorithms, Supervised Learning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    297 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Understanding User Needs

    Skills you'll gain: UI/UX Research, Qualitative Research, User Research, Design Research, User Experience, Research Methodologies, Needs Assessment, Research and Design, Interviewing Skills, Human Centered Design, Research, Human Computer Interaction, Research Design, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    551 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Personal Branding: Stand Out and Succeed

    Skills you'll gain: Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Management, Personal Attributes, Personal Development, Self-Awareness, Storytelling, Value Propositions, Concision, Creativity, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    166 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Create Animated Social Media Posts using Canva

    Skills you'll gain: Canva (Software), Graphic and Visual Design, Graphic Design, Graphic and Visual Design Software, Animations, Content Creation, Social Media, Collaborative Software, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    186 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fudan University

    游戏产业概论

    Skills you'll gain: Video Game Development, Intellectual Property, Game Design, New Product Development, Legal Risk, Product Management, Business, Regulation and Legal Compliance, Global Marketing, Investments

    3.6
    Rating, 3.6 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of London

    International Business Capstone

    Skills you'll gain: Financial Statements, Business Planning, Organizational Structure, Balance Sheet, Income Statement, Financial Analysis, Customer Analysis, Business Strategy, Organizational Effectiveness, Business Strategies, Business Management, Target Market, Financial Planning, Consumer Behaviour, Cost Accounting, Management Accounting, Cash Flow Forecasting, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    118 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Crear contenido de conciencia ambiental con Canva

    Skills you'll gain: Logo Design, Canva (Software), Video Production, Photo/Video Production and Technology, Graphic and Visual Design Software, Graphical Tools, Graphic Design, Graphic and Visual Design, Content Creation, Design, Creative Design, Social Media Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Introducción a Facebook Ads Manager

    Skills you'll gain: Meta Ads Manager, Facebook, Target Audience, Advertising Campaigns, Marketing Budgets, Online Advertising, Advertising, Budgeting, Social Media Management, Budget Management, Social Media Marketing, Social Media Campaigns, Social Media Analytics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    41 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • Introduction to Healthcare Management: University of Michigan
  • Project Planning and Machine Learning: University of Colorado Boulder
  • Social Media Data Analytics: University of Washington
  • Extended Reality for Everybody: University of Michigan
  • Microsoft Azure Machine Learning: Microsoft
  • Understanding User Needs: University of Michigan
  • Personal Branding: Stand Out and Succeed: University of Michigan
  • Create Animated Social Media Posts using Canva: Coursera
  • 游戏产业概论: Fudan University
  • International Business Capstone: University of London

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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