Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Excel Macros, Microsoft Excel, Data Manipulation, Advanced Analytics, Visual Basic (Programming Language), Data Analysis, Productivity Software, Debugging, Spreadsheet Software, Automation, Strategic Decision-Making, Scripting, User Interface (UI)
★ 4.5 (265) · Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Media Relations, Organizational Strategy, Marketing Management, Business Planning, Marketing, Business Management, Administration, Financial Management, Public Relations, Governance, Organizational Structure, Strategic Marketing, Finance, Economics
★ 4.8 (275) · Beginner · Course · 1 - 3 Months
University of California San Diego
Skills you'll gain: Statistical Analysis, Experimentation, Usability Testing, Usability, Statistical Programming, Statistical Hypothesis Testing, Data Analysis, Statistical Methods, UI/UX Research, R Programming, User Experience, Data Collection, Human Computer Interaction, Statistics, Data Validation, Statistical Modeling, Regression Analysis, Logistic Regression
★ 3.6 (596) · Intermediate · Course · 1 - 3 Months

University of Toronto
Skills you'll gain: Data Ethics, Data Collection, Quantitative Research, Qualitative Research, Data Analysis, Statistical Analysis, Analytical Skills, Statistical Methods, Analytics, Regression Analysis, Research, Diversity Awareness, Focus Group, Correlation Analysis, Diversity and Inclusion, Research Methodologies, Business Analytics, Data Synthesis, Statistical Inference, Stakeholder Analysis
★ 4.8 (96) · Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Press Releases, Media Relations, Public Relations, Crisis Management, Marketing and Public Relations, Strategic Communication, Journalism, Branding, Communication Strategies, Storytelling
★ 4.6 (105) · Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Medication Therapy Management, Drug Development, Clinical Trials, Pharmaceuticals, Pharmacotherapy, Pharmacology, Medical Prescription, Patient Education And Counseling, Clinical Pharmacy, Clinical Research, Patient Education and Support, Pre-Clinical Development, Patient Safety, Statistical Analysis, Value-Based Care, Epidemiology, Utilization Management, Program Evaluation, Public Health, Data Analysis
★ 4.7 (140) · Intermediate · Specialization · 3 - 6 Months

University of Colorado System
Skills you'll gain: Data Warehousing, SQL, Data Governance, Data Integration, Data Management, Business Intelligence, Oracle Databases, Analytics, PostgreSQL, Data Mining, Big Data, Relational Databases, Database Management Systems, Query Languages, Business Analytics, Data Architecture, Analytical Skills, Data Storage Technologies
★ 4.6 (592) · Mixed · Course · 1 - 3 Months
University of Virginia
Skills you'll gain: Market Dynamics, Revenue Management, Presentations, Consumer Behaviour, Customer Analysis, Competitive Analysis, Market Research, Business Strategy, Market Analysis, Case Studies, Market Share, B2B Sales
★ 4.7 (171) · Intermediate · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Customer Analysis, Data-Driven Decision-Making, Marketing Strategies, Brand Management, Marketing, Regression Analysis, Analytics, Customer Retention, Consumer Behaviour, Case Studies, Return On Investment, Statistical Analysis, A/B Testing
Beginner · Course · 1 - 3 Months

Rice University
Skills you'll gain: Economics, Supply And Demand, Business Economics, Market Dynamics, Economic Development, Economics, Policy, and Social Studies, Financial Policy, Game Theory, Cost Accounting, Socioeconomics, Tax, International Relations, Operating Cost, Public Policies, General Finance, Cost Benefit Analysis, Business Metrics, Market Analysis, Performance Metric, International Finance
★ 4.8 (151) · Beginner · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Management, Personal Attributes, Personal Development, Self-Awareness, Storytelling, Value Propositions, Concision, Creativity, Case Studies
★ 4.7 (164) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Exploratory Data Analysis, Generative Model Architectures, Generative Adversarial Networks (GANs), Data Ethics, Feature Engineering, Predictive Modeling, Responsible AI, Data Science, Data Synthesis, Data Analysis, Data Visualization Software, Autoencoders
★ 4.6 (271) · Intermediate · Course · 1 - 4 Weeks