Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Google Ads, Content Performance Analysis, Advertising Campaigns, Performance Metric, Search Engine Marketing, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Measurement, Digital Advertising, Advertising, Marketing, Copywriting, Quality Assessment
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Probability, Probability & Statistics, Probability Distribution, Bayesian Statistics, Statistics, Data Analysis, Statistical Analysis, Artificial Intelligence
Build toward a degree
Intermediate · Course · 1 - 3 Months

Wesleyan University
Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, Statistical Software, Correlation Analysis, SAS (Software), Data Analysis, Statistical Methods, Quantitative Research, Probability & Statistics, Analytical Skills, Regression Analysis, Data Management, Statistical Inference
Mixed · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Data Integration, Health Informatics, Health Systems, Metadata Management, Health Care, Healthcare Industry Knowledge, Health Information Management, Taxonomy, Care Coordination, Data Literacy, Clinical Data Management, ICD Coding (ICD-9/ICD-10), Health Care Procedure and Regulation, Data Quality, Medical Terminology, Big Data, Data Storage, Data Storage Technologies, Databases
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Global Marketing, Export Control, International Finance, Mergers & Acquisitions, Risk Management, Business Development, Market Analysis, Franchising, Target Market, Cultural Sensitivity, Business Strategy, Intellectual Property
Beginner · Course · 1 - 3 Months

Skills you'll gain: Power BI, Interactive Data Visualization, Data Visualization, Data Presentation, Dashboard, Trend Analysis, Exploratory Data Analysis, Customer Analysis, Data Visualization Software, Sales, Business Intelligence, Data Analysis, Business Analytics, Data Import/Export
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Marketing Analytics, Analysis, Google Analytics, Promotions and Campaigns, Process Optimization, Return On Investment
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Applied Machine Learning, Classification And Regression Tree (CART), Predictive Modeling, Microsoft Azure, No-Code Development, Machine Learning, Feature Engineering, Data Pipelines, Data Science, Data Analysis, Data Processing, Application Deployment
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Storytelling, Social Media Content, Creative Design, Graphic Design, Content Creation, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Creation, Crisis Management, Digital Communications, Social Media Marketing, Communication Strategies, Social Media, Digital Marketing, Communication Planning, Communication, Target Audience, Public Relations, Customer Engagement, Email Marketing, Ethical Standards And Conduct, Presentations, Emerging Technologies
Beginner · Course · 1 - 4 Weeks

Rice University
Skills you'll gain: Computational Thinking, Algorithms, Bioinformatics, Data Structures, Big Data, Python Programming, Data Analysis, Machine Learning Algorithms, Unsupervised Learning, Analysis
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: SQL, SAS (Software), Database Management, Query Languages, Case Studies, Data Access, Program Development, Statistical Programming, Data Presentation, Scripting, Perl (Programming Language), Data Processing, Automation, Data Integration, Stored Procedure, Data Manipulation, Data Transformation, Debugging, Data Validation, Data Analysis
Build toward a degree
Intermediate · Professional Certificate · 3 - 6 Months