Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, SAS (Software), Correlation Analysis, Statistical Software, Statistical Programming, Statistical Modeling, Regression Analysis, Exploratory Data Analysis, Statistical Methods, Plot (Graphics), Statistical Inference, Data Wrangling, Graphical Tools, Predictive Modeling, Sampling (Statistics), Predictive Analytics, Model Evaluation
★ 4.7 (175) · Intermediate · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Data Visualization, Concision, Data Presentation, Sales Presentation, Sales Strategy, Sales Presentations, Team Collaboration, Customer Relationship Management (CRM) Software, Writing, Cultural Sensitivity, Persuasive Communication, Storytelling, Verbal Communication Skills, Communication Strategies, Communication, Marketing Communications
★ 4.4 (36) · Intermediate · Specialization · 1 - 3 Months

Google Cloud
Skills you'll gain: Dataflow, Google Cloud Platform, Data Pipelines, Apache Kafka, Real Time Data, Extract, Transform, Load, Data Integration, Data Processing, Data Import/Export, Time Series Analysis and Forecasting, Analysis, Data Transformation, Data Storage, Managed Services
★ 4.6 (1.3K) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Data Modeling, Interactive Data Visualization, Azure Synapse Analytics, Database Design, Enterprise Architecture, Business Reporting, Microsoft Azure, Business Intelligence, Enterprise Security, Data Lakes, Data Governance, Solution Architecture, Data Management, Performance Analysis, Analytics, Governance, Regulation and Legal Compliance, Automation
★ 3.6 (8) · Intermediate · Professional Certificate · 3 - 6 Months

Macquarie University
Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, Model Evaluation, Regression Analysis, Microsoft Excel, Excel Formulas, Trend Analysis, Case Studies, Business Metrics, Predictive Modeling, Strategic Thinking, Data Presentation, Statistical Visualization, Graphing, Data-Driven Decision-Making, Statistical Modeling, Model Optimization, Business Analytics, Statistical Analysis, Decision Making
★ 4.9 (327) · Intermediate · Specialization · 3 - 6 Months

Universidad Austral
Skills you'll gain: New Business Development, Business Strategy, Competitive Analysis, Strategic Thinking, Business Strategies, Market Share, Business Development, Market Dynamics, Corporate Strategy, Innovation, Business Priorities, Growth Strategies, Market Analysis, Strategic Marketing, Value Propositions, Business Administration, Product Strategy, Emerging Technologies
★ 4.8 (509) · Beginner · Course · 1 - 4 Weeks

Digital Marketing Institute
Skills you'll gain: Digital Marketing, Social Media Marketing, Marketing Channel, Social Media Campaigns, Digital Media Strategy, Digital Marketing Campaigns, Marketing Automation, Social Media Management, Social Media Content, Digital Marketing Tools, Marketing Strategy and Techniques, Digital Content, Social Media Strategy, Marketing Strategies, Digital Advertising, Social Media Analytics, Marketing, Content Marketing, Marketing Communications, Demand Generation
Beginner · Course · 1 - 4 Weeks

Copenhagen Business School
Skills you'll gain: Consumer Behaviour, Marketing Psychology, Market Research, Magnetic Resonance Imaging, Marketing, Sensory Systems Analysis, Neurology, Science and Research, Experimentation, Marketing Strategy and Techniques, Research Methodologies, Research Design, Data Collection, Analysis, Anatomy, Decision Making, Electrophysiology, Psychology
★ 4.7 (200) · Beginner · Course · 1 - 3 Months
Skills you'll gain: Model Evaluation, Classification And Regression Tree (CART), Data Ethics, Applied Machine Learning, Model Training, Unsupervised Learning, Convolutional Neural Networks, Random Forest Algorithm, Data Preprocessing, Data Analysis, Regression Analysis, Responsible AI, Recurrent Neural Networks (RNNs), Data Collection, Compliance Training, Regulatory Compliance, Test Tools, Learning Strategies, Test Planning, Goal Setting
★ 4.6 (326) · Intermediate · Professional Certificate · 3 - 6 Months

Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Product Knowledge, Value Propositions, Marketing Communications, Editing, AI Integrations
★ 4.7 (81) · Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: User Experience, User Experience Design, User Story, Prototyping, Wireframing, User Interface and User Experience (UI/UX) Design, User Centered Design, Interactive Design, Ideation, Conceptual Design, Interaction Design, Persona (User Experience), User Interface (UI), Design, Usability Testing, Storyboarding, Mockups, Scenario Testing
★ 4.7 (303) · Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Dashboard Creation, Dashboard, Tableau Software, Peer Review, Data Visualization, Data Storytelling, Interactive Data Visualization, Data Presentation, Data Visualization Software, Exploratory Data Analysis, Proposal Development, Data Analysis, Data Wrangling, Data Access, Data Quality, Data Import/Export
★ 4.6 (589) · Intermediate · Course · 1 - 3 Months