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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • S

    SAS

    Introduction to Statistical Analysis: Hypothesis Testing

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, SAS (Software), Correlation Analysis, Statistical Software, Statistical Programming, Statistical Modeling, Regression Analysis, Exploratory Data Analysis, Statistical Methods, Plot (Graphics), Statistical Inference, Data Wrangling, Graphical Tools, Predictive Modeling, Sampling (Statistics), Predictive Analytics, Model Evaluation

    ★ 4.7 (175) · Intermediate · Course · 1 - 4 Weeks

  • S

    Starweaver

    Executive Communication & Data Leadership

    Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Data Visualization, Concision, Data Presentation, Sales Presentation, Sales Strategy, Sales Presentations, Team Collaboration, Customer Relationship Management (CRM) Software, Writing, Cultural Sensitivity, Persuasive Communication, Storytelling, Verbal Communication Skills, Communication Strategies, Communication, Marketing Communications

    ★ 4.4 (36) · Intermediate · Specialization · 1 - 3 Months

  • G

    Google Cloud

    Build Streaming Data Pipelines on Google Cloud

    Skills you'll gain: Dataflow, Google Cloud Platform, Data Pipelines, Apache Kafka, Real Time Data, Extract, Transform, Load, Data Integration, Data Processing, Data Import/Export, Time Series Analysis and Forecasting, Analysis, Data Transformation, Data Storage, Managed Services

    ★ 4.6 (1.3K) · Intermediate · Course · 1 - 4 Weeks

  • M

    Microsoft

    Microsoft Power BI Developer and Architect

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Data Modeling, Interactive Data Visualization, Azure Synapse Analytics, Database Design, Enterprise Architecture, Business Reporting, Microsoft Azure, Business Intelligence, Enterprise Security, Data Lakes, Data Governance, Solution Architecture, Data Management, Performance Analysis, Analytics, Governance, Regulation and Legal Compliance, Automation

    ★ 3.6 (8) · Intermediate · Professional Certificate · 3 - 6 Months

    Category: Hot New Release
    Hot New Release
  • M

    Macquarie University

    Excel Skills for Business Forecasting

    Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, Model Evaluation, Regression Analysis, Microsoft Excel, Excel Formulas, Trend Analysis, Case Studies, Business Metrics, Predictive Modeling, Strategic Thinking, Data Presentation, Statistical Visualization, Graphing, Data-Driven Decision-Making, Statistical Modeling, Model Optimization, Business Analytics, Statistical Analysis, Decision Making

    ★ 4.9 (327) · Intermediate · Specialization · 3 - 6 Months

  • U

    Universidad Austral

    Estrategia Empresarial

    Skills you'll gain: New Business Development, Business Strategy, Competitive Analysis, Strategic Thinking, Business Strategies, Market Share, Business Development, Market Dynamics, Corporate Strategy, Innovation, Business Priorities, Growth Strategies, Market Analysis, Strategic Marketing, Value Propositions, Business Administration, Product Strategy, Emerging Technologies

    ★ 4.8 (509) · Beginner · Course · 1 - 4 Weeks

  • D

    Digital Marketing Institute

    Digital Channel Planning Strategy

    Skills you'll gain: Digital Marketing, Social Media Marketing, Marketing Channel, Social Media Campaigns, Digital Media Strategy, Digital Marketing Campaigns, Marketing Automation, Social Media Management, Social Media Content, Digital Marketing Tools, Marketing Strategy and Techniques, Digital Content, Social Media Strategy, Marketing Strategies, Digital Advertising, Social Media Analytics, Marketing, Content Marketing, Marketing Communications, Demand Generation

    Beginner · Course · 1 - 4 Weeks

  • C

    Copenhagen Business School

    The Neuromarketing Toolbox

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Market Research, Magnetic Resonance Imaging, Marketing, Sensory Systems Analysis, Neurology, Science and Research, Experimentation, Marketing Strategy and Techniques, Research Methodologies, Research Design, Data Collection, Analysis, Anatomy, Decision Making, Electrophysiology, Psychology

    ★ 4.7 (200) · Beginner · Course · 1 - 3 Months

  • C

    CertNexus

    CertNexus Certified Artificial Intelligence Practitioner

    Skills you'll gain: Model Evaluation, Classification And Regression Tree (CART), Data Ethics, Applied Machine Learning, Model Training, Unsupervised Learning, Convolutional Neural Networks, Random Forest Algorithm, Data Preprocessing, Data Analysis, Regression Analysis, Responsible AI, Recurrent Neural Networks (RNNs), Data Collection, Compliance Training, Regulatory Compliance, Test Tools, Learning Strategies, Test Planning, Goal Setting

    ★ 4.6 (326) · Intermediate · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Copywriting with ChatGPT: Produce Compelling Copy That Sells

    Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Product Knowledge, Value Propositions, Marketing Communications, Editing, AI Integrations

    ★ 4.7 (81) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Michigan

    UX Design: From Concept to Prototype

    Skills you'll gain: User Experience, User Experience Design, User Story, Prototyping, Wireframing, User Interface and User Experience (UI/UX) Design, User Centered Design, Interactive Design, Ideation, Conceptual Design, Interaction Design, Persona (User Experience), User Interface (UI), Design, Usability Testing, Storyboarding, Mockups, Scenario Testing

    ★ 4.7 (303) · Beginner · Course · 1 - 3 Months

  • U

    University of California, Davis

    Data Visualization with Tableau Project

    Skills you'll gain: Dashboard Creation, Dashboard, Tableau Software, Peer Review, Data Visualization, Data Storytelling, Interactive Data Visualization, Data Presentation, Data Visualization Software, Exploratory Data Analysis, Proposal Development, Data Analysis, Data Wrangling, Data Access, Data Quality, Data Import/Export

    ★ 4.6 (589) · Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Statistical Analysis: Hypothesis Testing: SAS
  • Executive Communication & Data Leadership: Starweaver
  • Build Streaming Data Pipelines on Google Cloud: Google Cloud
  • Microsoft Power BI Developer and Architect: Microsoft
  • Excel Skills for Business Forecasting: Macquarie University
  • Estrategia Empresarial: Universidad Austral
  • Digital Channel Planning Strategy: Digital Marketing Institute
  • The Neuromarketing Toolbox: Copenhagen Business School
  • CertNexus Certified Artificial Intelligence Practitioner: CertNexus
  • Copywriting with ChatGPT: Produce Compelling Copy That Sells: Coursera

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