• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Project, Stakeholder, and Requirements Management Fundamentals

    Skills you'll gain: Communication Planning, Stakeholder Engagement, Requirements Analysis, Project Coordination, Stakeholder Communications, Product Requirements, Milestones (Project Management), Strategic Communication, AI Enablement, Waterfall Methodology, Kanban Principles, Business Analysis, Risk Management, Communication, Product Lifecycle Management, Prioritization

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Análise de Dados Quantitativos

    Skills you'll gain: Quantitative Research, Marketing Analytics, Market Analysis, Market Research, Exploratory Data Analysis, Market Data, Data-Driven Marketing, Strategic Marketing, Forecasting, Market Intelligence, Marketing, Marketing Strategies, Strategic Decision-Making, Data Analysis, Predictive Modeling, Business Research, Time Series Analysis and Forecasting, Customer Analysis, Predictive Analytics, Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    DevOps Capstone Project

    Skills you'll gain: Devops Tools, DevOps, CI/CD, Cloud Deployment, User Story, Microservices, OpenShift, DevSecOps, Application Deployment, Continuous Integration, Agile Software Development, Cloud-Native Computing, Code Review, Kubernetes, Test Driven Development (TDD), Continuous Deployment, Continuous Delivery, Scrum (Software Development), Agile Methodology, Cloud Computing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    182 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create Social Media Ad Campaign using Canva

    Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media, Storytelling, Marketing Materials, Advertising, Online Advertising, Social Media Content, Social Media Marketing, Marketing Design, Dashboard, Graphic Design, User Accounts

    4.5
    Rating, 4.5 out of 5 stars
    ·
    45 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    Coursera

    عمل خطة محتوى بالذكاء الاصطناعي: Canva، ChatGPT، وBlueWillow

    Skills you'll gain: Canva (Software), AI powered creativity, Generative AI, Content Creation, Social Media Content, ChatGPT, AI Integrations, Graphic and Visual Design, Prompt Engineering, Content Development and Management, Content Marketing, Writing, Digital Marketing Tools

    4.6
    Rating, 4.6 out of 5 stars
    ·
    176 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Creating a Technology Startup Company

    Skills you'll gain: Product Planning, Target Market, Persona Development, Operational Performance Management, Target Audience, Market Opportunities, Systems Thinking, Business Modeling, Product Lifecycle Management, Customer Analysis, Operational Analysis, Entrepreneurship, Leadership and Management, Business Planning, Engineering Management, Market Analysis, People Management, New Product Development, Governance, Engineering

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Parsons School of Design, The New School

    Building Materials and Human Health

    Skills you'll gain: Environment Health And Safety, Social Determinants Of Health, Health Disparities, Sustainable Architecture, Occupational Health, Health Equity, Building Design, Health And Safety Standards, Sustainable Design, Community Health, Pollution Prevention, Environmental Science, Environmental Issue, Community Development, Sustainability Standards, Social Justice, Product Lifecycle Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    46 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yonsei University

    Deep Learning for Business

    Skills you'll gain: Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Tensorflow, Artificial Neural Networks, Convolutional Neural Networks, Machine Learning Methods, Recurrent Neural Networks (RNNs), Technology Strategies, Business Strategy, Machine Learning Software, Business Modeling, Business Strategies, Artificial Intelligence, Machine Learning, Company, Product, and Service Knowledge, Unsupervised Learning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    687 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Power BI for Beginners: Interactive Dashboard Fundamentals

    Skills you'll gain: Key Performance Indicators (KPIs), Power BI, Dashboard Creation, Dashboard, Data Visualization, Interactive Data Visualization, Data Storytelling, Performance Metric, Business Metrics, Data Visualization Software, Data Import/Export, Regional Sales, Sales

    4.7
    Rating, 4.7 out of 5 stars
    ·
    103 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    The Role of the Media

    Skills you'll gain: Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Public Relations, Digital Media Strategy, Digital Marketing, Communication, Marketing Communications, Marketing and Public Relations, Non-Verbal Communication, Journalism, Concision, Interviewing Skills

    4.9
    Rating, 4.9 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Microsoft Azure Management Tools and Security Solutions

    Skills you'll gain: Microsoft Azure, Serverless Computing, Security Strategy, Network Security, Firewall, Cloud Applications, Cloud Management, Distributed Denial-Of-Service (DDoS) Attacks, Cloud Services, System Monitoring, Cloud Security, Cloud Deployment, Application Security, Internet Of Things, Software Development Tools, Artificial Intelligence, Key Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    546 reviews

    Beginner · Course · 1 - 4 Weeks

  • N

    National Taiwan University

    3D CAD Application

    Skills you'll gain: SketchUp (3D Modeling Software), 3D Modeling, Construction, Building Design, 3D Assets, Architecture and Construction, Computer-Aided Design, Visualization (Computer Graphics)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    167 reviews

    Intermediate · Course · 1 - 3 Months

1…190191192…480

In summary, here are 10 of our most popular product marketing courses

  • Project, Stakeholder, and Requirements Management Fundamentals: SkillUp
  • Análise de Dados Quantitativos: Fundação Instituto de Administração
  • DevOps Capstone Project: IBM
  • Create Social Media Ad Campaign using Canva: Coursera
  • عمل خطة محتوى بالذكاء الاصطناعي: Canva، ChatGPT، وBlueWillow: Coursera
  • Creating a Technology Startup Company: University of Colorado Boulder
  • Building Materials and Human Health: Parsons School of Design, The New School
  • Deep Learning for Business: Yonsei University
  • Power BI for Beginners: Interactive Dashboard Fundamentals: Coursera
  • The Role of the Media: IESE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok