Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Microsoft
Skills you'll gain: Microsoft Copilot, Microsoft 365, Marketing Automation, Customer experience improvement, Generative AI, Business Process Automation, Sales Process, Customer Service, Business Metrics, Return On Investment, Automation, Compliance Management, Responsible AI, Natural Language Processing, Critical Thinking
Beginner · Course · 1 - 4 Weeks

The University of Edinburgh
Skills you'll gain: International Relations, Finance, Cultural Diversity, Social Sciences, Socioeconomics, Economics, Policy, and Social Studies, Social Justice, Cultural Sensitivity, World History, Governance, Community Development, Data Analysis
Beginner · Course · 1 - 3 Months

ESSEC Business School
Skills you'll gain: Entrepreneurship, Value Propositions, Business Modeling, Sustainable Development, Needs Assessment, Corporate Sustainability, Business Strategy, Community Development, Business Planning, New Business Development, Innovation, Professional Networking, Market Research
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Business Analytics, Regression Analysis, Descriptive Statistics, Data Analysis, Data-Driven Decision-Making, Statistical Inference, Statistics, Strategic Decision-Making, Business Analysis, Statistical Analysis, Data Science, Probability & Statistics
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Pandas (Python Package), NumPy, Data Analysis, Data Science, Python Programming, Data Structures, Exploratory Data Analysis, Data Manipulation, Computer Programming
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Generative AI, Data Ethics, Data Cleansing, AI Product Strategy, Data Analysis, Responsible AI, Data Processing, Power BI, Exploratory Data Analysis, Anomaly Detection
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Descriptive Statistics, Statistical Analysis, Data Analysis, Probability Distribution, Statistics, Data Visualization, Statistical Methods, Statistical Hypothesis Testing, Regression Analysis, Probability & Statistics, Scientific Visualization, Data Science, Matplotlib, Exploratory Data Analysis, Probability, Correlation Analysis, Pandas (Python Package), Jupyter
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: MySQL, SQL, Relational Databases, Data Analysis, Computer Programming, Computer Science
Beginner · Guided Project · Less Than 2 Hours

Duke University
Skills you'll gain: Business Metrics, Analytics, Digital Transformation, Business Analytics, Business Intelligence, Big Data, Business Analysis, Data Analysis, Performance Metric, Key Performance Indicators (KPIs), E-Commerce, Financial Services, Case Studies, Cash Flows
Mixed · Course · 1 - 3 Months

Skills you'll gain: Generative AI, Fraud detection, Predictive Analytics, Financial Services, Personalized Service, Financial Modeling, Financial Trading, Financial Reporting, FinTech, Compliance Management, Artificial Intelligence, Risk Analysis, Emerging Technologies, Banking, Investment Management, Automation
Beginner · Course · 1 - 4 Weeks

Howard University
Skills you'll gain: Regression Analysis, Data-Driven Decision-Making, Business Modeling, Business Analytics, Statistical Analysis, Spreadsheet Software, Forecasting, Data Analysis, Microsoft Excel, Predictive Modeling, Business Strategy
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Internet Of Things, Automation, Data Management, Systems Architecture, Hardware Architecture, Network Protocols, Interoperability, Information Systems Security, Integration Testing, Emerging Technologies, Communication Systems, Systems Design, Analytics, Real Time Data
Beginner · Course · 1 - 4 Weeks