• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Influence

    Skills you'll gain: Influencing, Relationship Building, Professional Networking, Persuasive Communication, Leadership, Organizational Effectiveness, Initiative and Leadership, Organizational Structure, Business Ethics, Collaboration, Stakeholder Analysis, Decision Making, Social Network Analysis, Self-Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    343 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Public Health in Humanitarian Crises 1

    Skills you'll gain: Sanitation, Crisis Intervention, Public Health, Public Health and Disease Prevention, Water Resources, Chronic Diseases, Emergency Response, Nutrition and Diet, Community Health, Health Systems, Environmental Resource Management, Epidemiology, Health Care, Infectious Diseases

    4.8
    Rating, 4.8 out of 5 stars
    ·
    571 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Scrimba

    Vibe Coding Essentials - Build Apps with AI

    Skills you'll gain: Model Context Protocol, Claude Code, Vibe coding, Microsoft Copilot, AI Workflows, Anthropic Claude, Tool Calling, GitHub, Web Development, Real Time Data, Debugging, AI Security, Artificial Intelligence and Machine Learning (AI/ML), Servers, Prompt Engineering, Application Development, Video Game Development, Agentic Workflows, Generative AI, Software Engineering

    4.5
    Rating, 4.5 out of 5 stars
    ·
    276 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Resilience for Everyone

    Skills you'll gain: Empathy, Positivity, Growth Mindedness, Optimism, Stress Management, Resilience, Compassion, Goal Setting, Overcoming Obstacles, Personal Development, Emotional Intelligence, Empowerment, Social Skills, Time Management, Persistence, Courage, Adaptability, Self-Awareness, Independent Thinking, Organizational Skills

    4.5
    Rating, 4.5 out of 5 stars
    ·
    145 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Product Management: Developing and Delivering a New Product

    Skills you'll gain: New Product Development, Product Management, Product Development, Product Lifecycle Management, Usability Testing, Product Planning, Product Roadmaps, Stakeholder Management, Competitive Analysis, Product Testing, Product Requirements, Stakeholder Analysis, Market Analysis, Team Building, Market Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    145 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Homeland Security and Cybersecurity

    Skills you'll gain: Cybersecurity, Cyber Security Strategy, Risk Management Framework, Infrastructure Security, Cyber Attacks, Cyber Risk, Cyber Security Policies, Public Safety and National Security, Cyber Security Assessment, Cyber Operations, Cyber Governance, Security Management, NIST 800-53, Incident Response, Security Strategy, Technology Roadmaps, Network Infrastructure, Technology Solutions, Transportation Operations, Legal Risk

    4.7
    Rating, 4.7 out of 5 stars
    ·
    631 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Introduction to Mechanics

    Skills you'll gain: Mechanics, Torque (Physics), Physics, Problem Solving, Mechanical Engineering, Engineering Calculations, Calculus, Engineering Analysis, Physical Science, Mathematical Modeling, Algebra, Applied Mathematics, Geometry, Trigonometry

    4.7
    Rating, 4.7 out of 5 stars
    ·
    294 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Automate tasks and processes with Jira

    Skills you'll gain: Email Automation, Business Process Automation, Automation, Project Management Software, Workflow Management, Process Design, Issue Tracking, Project Management, Project Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    155 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Patrocinio Deportivo

    Skills you'll gain: Proposal Development, Proposal Writing, Promotional Strategies, Branding, Brand Management, Brand Strategy, Marketing Communications, Business Development, Stakeholder Engagement, Marketing, Stakeholder Analysis, Event Management, Strategic Partnership, Advertising Sales, Stakeholder Communications, Business Relationship Management, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    418 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Big Data Emerging Technologies

    Skills you'll gain: Apache Spark, Big Data, SPSS, Analytics, Real Time Data, Apache Hadoop, Data Processing, Business Analytics, Statistical Analysis, Data Analysis Software, Business Strategy, Market Share, Distributed Computing, Scalability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    312 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Alfaisal University | KLD

    استراتيجيات التسويق الهجومية والدفاعية

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Product Strategy, Marketing, Product Development, Consumer Behaviour, Business Strategy, Competitive Intelligence, Growth Strategies, Market Share, Customer Retention

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Banking and Financial Institutions

    Skills you'll gain: Financial Systems, Bank Regulations, Banking, Financial Regulation, Financial Services, Risk Management, Retail Banking, Commercial Banking, Credit Risk, Finance, Payment Systems, FinTech, Operational Risk, Financial Market, Investment Banking, Securities (Finance), Balance Sheet

    4.7
    Rating, 4.7 out of 5 stars
    ·
    286 reviews

    Intermediate · Course · 1 - 4 Weeks

Searches related to brand management

brand management: aligning business, brand and behaviour
brand management: strategies for a strong brand
luxury brand management
strategic brand management
hospitality luxury brand management
next-gen brand management
brand and product management
introduction to strategic brand management
1…199200201…834

In summary, here are 10 of our most popular brand management courses

  • Influence: University of Pennsylvania
  • Public Health in Humanitarian Crises 1: Johns Hopkins University
  • Vibe Coding Essentials - Build Apps with AI: Scrimba
  • Resilience for Everyone: Arizona State University
  • Product Management: Developing and Delivering a New Product: SkillUp
  • Homeland Security and Cybersecurity: University of Colorado System
  • Introduction to Mechanics: Rice University
  • Automate tasks and processes with Jira: Coursera
  • Patrocinio Deportivo: Universitat Autònoma de Barcelona
  • Big Data Emerging Technologies: Yonsei University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok