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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Virginia Darden School Foundation

    Customer Service in the Age of Generative AI

    Skills you'll gain: ChatGPT, Personalized Service, AI Personalization, Customer Communications Management, Customer Engagement, Generative AI, Customer Service, Self Service Technologies, Target Audience, Customer experience improvement, Customer Support, AI Integrations, Performance Analysis, Performance Improvement

    ★ 4.4 (35) · Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    Mobile App Notifications, Databases, & Publishing

    Skills you'll gain: User Interface (UI) Design, Mobile Development, User Interface and User Experience (UI/UX) Design, React Native, Apple iOS, UI Components, Android Development, iOS Development, Mobile Development Tools, Databases, Cloud Applications, Database Management, Database Management Systems, Flutter (Software), Application Design, Application Deployment, Back-End Web Development, Application Performance Management, Marketing Strategies

    ★ 4.6 (13) · Intermediate · Course · 1 - 3 Months

  • G

    Genentech

    Data Science with Real World Data in Pharma

    Skills you'll gain: Pharmaceuticals, Drug Development, Clinical Research, Clinical Trials, Statistical Analysis, Data Analysis, Statistical Methods, Health Policy, Data Science, Epidemiology, Data Integration, Healthcare Industry Knowledge, Data Quality

    ★ 4.8 (13) · Intermediate · Course · 1 - 3 Months

  • L

    LearnQuest

    Machine Learning for Supply Chains

    Skills you'll gain: Image Analysis, Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Wrangling, Model Evaluation, Data Preprocessing, Operations Research, Model Training, NumPy, Demand Planning, Feature Engineering, Supervised Learning, Inventory Management System, Supply Chain, Applied Machine Learning, Trend Analysis, Data Visualization, Machine Learning, Data Science, Data Analysis

    ★ 3.4 (86) · Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Crea Gráficos para las Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Instagram, Social Media Content, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Social Media, Social Media Marketing, Organizational Skills, Marketing Design, Collaborative Software, Social Media Strategy, Creative Design, Design Elements And Principles, Shared Media, Typography, Color Theory, Business Strategy

    ★ 4.5 (12) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of California, Santa Cruz

    GetVirtual: How to Launch Your Online Business

    Skills you'll gain: Business Communication, Entrepreneurship, Social Media Marketing, Search Engine Optimization, Social Media Campaigns, Communication Strategies, Keyword Research, Social Media, Social Media Content, Web Design and Development, Web Analytics and SEO, Marketing, Workflow Management, E-Commerce, Project Management, Business Strategy, Business Process, Branding, Brand Strategy, Invoicing

    ★ 4.1 (9) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Artificial Intelligence in Finance and Wealth Management

    Skills you'll gain: Education Software and Technology, Responsible AI, Wealth Management, Machine Learning Methods, Supervised Learning, Machine Learning, Financial Services, Applied Machine Learning, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Learning Management Systems, Digital pedagogy, Artificial Intelligence, Compliance Training, AI literacy, AI Enablement, Rapport Building, FinTech, AI Integrations, Financial Planning

    ★ 4.3 (27) · Intermediate · Specialization · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Financial Analysis of Scenarios and Decisions

    Skills you'll gain: Budget Management, Variance Analysis, Performance Measurement, Management Accounting, Return On Investment, Financial Data, Cost Management, Budgeting, Financial Analysis, Cost Control, Financial Acumen, Cost Accounting, Performance Metric, Operating Budget, Cost Benefit Analysis, Performance Management, Operational Performance Management, General Accounting, Data Analysis, Planning

    ★ 4.8 (122) · Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Precalculus: Relations and Functions

    Skills you'll gain: Graphing, Data Analysis, R (Software), R Programming, General Mathematics, Mathematical Modeling, Algebra, Mathematical Software, Applied Mathematics, Calculus, Business Mathematics

    ★ 4.7 (225) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Power BI for Beginners: Interactive Dashboard Fundamentals

    Skills you'll gain: Key Performance Indicators (KPIs), Power BI, Dashboard Creation, Dashboard, Data Visualization, Interactive Data Visualization, Data Storytelling, Performance Metric, Business Metrics, Performance Analysis, Data Visualization Software, Data Import/Export, Business Intelligence, Regional Sales

    ★ 4.7 (90) · Beginner · Guided Project · Less Than 2 Hours

  • G

    GRAMMY GO

    Foundations of Music Promotion & Branding

    Skills you'll gain: Brand Marketing, Branding, Brand Strategy, Brand Awareness, Creative Design, Visual Storytelling, Target Audience, Brand Management, User Feedback, Customer Insights, Storytelling, Growth Strategies, Marketing, Driving engagement, Market Research, User Research, Promotional Strategies, Social Media, Customer Analysis, Digital Marketing

    ★ 4.6 (17) · Beginner · Course · 1 - 4 Weeks

  • U

    Università di Napoli Federico II

    Autonomous Vehicle Engineering

    Skills you'll gain: NoSQL, Control Systems, Apache Hadoop, Apache Hive, Big Data, Machine Controls, Simulation and Simulation Software, Model Based Systems Engineering, Database Systems, Artificial Intelligence, Data Architecture, Data Infrastructure, Mechanical Engineering, Artificial Intelligence and Machine Learning (AI/ML), Computer Vision, Systems Architecture, Simulations, Global Positioning Systems, Business Intelligence, Robotics

    ★ 4.2 (87) · Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Customer Service in the Age of Generative AI : University of Virginia Darden School Foundation
  • Mobile App Notifications, Databases, & Publishing: SkillUp
  • Data Science with Real World Data in Pharma: Genentech
  • Machine Learning for Supply Chains: LearnQuest
  • Crea Gráficos para las Redes Sociales con Canva: Coursera
  • GetVirtual: How to Launch Your Online Business: University of California, Santa Cruz
  • Artificial Intelligence in Finance and Wealth Management: University of Illinois Urbana-Champaign
  • Financial Analysis of Scenarios and Decisions: University of Illinois Urbana-Champaign
  • Precalculus: Relations and Functions: Johns Hopkins University
  • Power BI for Beginners: Interactive Dashboard Fundamentals: Coursera

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