• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • T

    The University of North Carolina at Chapel Hill

    What’s Your Big Idea?

    Skills you'll gain: Ideation, Innovation, User Feedback, Business Strategy, New Product Development, Creative Problem-Solving, Creative Thinking, Product Development, Creativity, Entrepreneurship, Competitive Analysis, Strategic Thinking, User Research, Oral Expression, Resource Management, Problem Solving, Resource Planning, Value Propositions, Presentations, Adaptability

    ★ 4.6 (168) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    User Interface Design: Principles, Prototyping, Practices

    Skills you'll gain: User Interface (UI), Prototyping, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, Usability, User Research, Interactive Design, Design Software, Design Strategies, Design, User Centered Design, User Experience Design, Visual Design, Usability Testing, Graphic and Visual Design Software, Figma (Design Software), Graphics Software, Graphic and Visual Design, Design Elements And Principles

    ★ 4.8 (42) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    Illinois Tech

    Innovation and International Strategy

    Skills you'll gain: Product Lifecycle Management, Product Strategy, Innovation, Global Marketing, Business Strategy, Market Analysis, Market Opportunities, Competitive Analysis, Technology Strategies, Growth Strategies, New Business Development, Strategic Thinking, Corporate Strategy, Market Dynamics, Target Market

    ★ 4.9 (50) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

    Skills you'll gain: Copywriting, Content Optimization, Search Engine Optimization, AI powered creativity, Target Audience, Content Creation, AI Enablement, Writing and Editing, Productivity Software, Brand Awareness, Marketing Automation, Generative AI, Driving engagement

    ★ 4 (58) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • M

    Microsoft

    Marketing, Communication, and PR

    Skills you'll gain: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Communication Planning, Content Performance Analysis, Strategic Communication, Target Audience, Campaign Management, Promotions and Campaigns, Campaign Planning, Cross-Channel Marketing, Content Creation, User Research, Ethical Standards And Conduct

    ★ 4.8 (42) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Copywriting with ChatGPT: Produce Compelling Copy That Sells

    Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Target Market, Product Knowledge, Value Propositions, AI literacy, Marketing Communications, Editing

    ★ 4.7 (83) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
  • A

    American Psychological Association

    Observational Methods and Qualitative Data Analysis

    Skills you'll gain: Qualitative Research, Case Studies, Interviewing Skills, Research Methodologies, Research, Data Collection, Culture, Psychology

    ★ 4.8 (28) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • E

    Erasmus University Rotterdam

    A Business Approach to Sustainable Landscape Restoration

    Skills you'll gain: Environmental Engineering and Restoration, Land Management, Sustainable Business, Sustainable Development, Natural Resource Management, Business Modeling, Corporate Sustainability, Environment and Resource Management, Environmental Science, Economic Development, Case Studies, Return On Investment, Complex Problem Solving, Cost Benefit Analysis, Stakeholder Engagement, Strategic Partnership

    ★ 4.6 (101) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    Universidad de Palermo

    Fundamentos del Marketing

    Skills you'll gain: Branding, Brand Marketing, Marketing, Brand Management, Marketing Management, Brand Strategy, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Planning, Marketing Strategies, Target Market, Business Marketing, Marketing Strategy and Techniques, Marketing Operations, Market Opportunities, Product Marketing, Target Audience, Business Strategy, Customer Insights

    ★ 4.8 (280) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Corporate Finance Institute

    Valuation Modeling

    Skills you'll gain: Business Valuation, Financial Modeling, Revenue Forecasting, Microsoft PowerPoint, Financial Statements, Sales Presentation, Financial Analysis, Oral Expression, Auditing, Sales Presentations, Verbal Communication Skills, Financial Auditing, Financial Forecasting, Presentations, Investment Banking, Equities, Forecasting, Corporate Finance, Microsoft Excel, Data Analysis

    ★ 4.9 (13) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • H

    HubSpot Academy

    Sales Training: Inbound Business Strategy

    Skills you'll gain: Prospecting and Qualification, Lead Generation, Consumer Behaviour, Sales Enablement, Sales Development, Sales Strategy, Service Level Agreement, Sales Process, Sales Pipelines, Sales, Customer Acquisition Management, Closing (Sales), Accountability Frameworks, Business Marketing, Service Management, Content Marketing, Customer Insights, Business Strategy, Customer Engagement, Customer experience strategy (CX)

    ★ 4.8 (123) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    Erasmus University Rotterdam

    The Politics of Skepticism

    Skills you'll gain: Political Sciences, European History, Ancient History, Social Studies, Liberal Arts, Research, Creativity, Cultural Diversity, Ethical Standards And Conduct

    ★ 4.5 (41) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
1…217218219…454

In summary, here are 10 of our most popular market research courses

  • What’s Your Big Idea?: The University of North Carolina at Chapel Hill
  • User Interface Design: Principles, Prototyping, Practices: Coursera
  • Innovation and International Strategy: Illinois Tech
  • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera
  • Marketing, Communication, and PR: Microsoft
  • Copywriting with ChatGPT: Produce Compelling Copy That Sells: Coursera
  • Observational Methods and Qualitative Data Analysis: American Psychological Association
  • A Business Approach to Sustainable Landscape Restoration: Erasmus University Rotterdam
  • Fundamentos del Marketing: Universidad de Palermo
  • Valuation Modeling: Corporate Finance Institute

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok