Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Fundação Instituto de Administração
Skills you'll gain: Resource Allocation, Customer Analysis, Marketing Channel, Marketing Effectiveness, Data Modeling, Sales Strategy, Web Analytics, Big Data, Business Strategy, Marketing Strategies, Cross-Channel Marketing, Marketing Analytics, Data Management
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Data Mining, Data Modeling, Data Science, Data Pipelines, Data Analysis, Data Presentation, Analytical Skills, Exploratory Data Analysis, Technical Communication, Technical Writing
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization Software, Data Visualization, Interactive Data Visualization, Dashboard, Tableau Software, Microsoft Excel, Excel Formulas, Pivot Tables And Charts, Business Intelligence, Performance Tuning, Data Analysis, AI Personalization, Analytics, Analytical Skills, Business Metrics
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Keyword Research, Generative AI, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Prompt Engineering, Competitive Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Market Data, Financial Statement Analysis, Financial Data, Equities, Financial Analysis, Data Analysis, Accounting and Finance Software, Financial Modeling, Technical Analysis, Business Analysis, Real Time Data
Intermediate · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Data Warehousing, SQL, Data Management, Database Management, Google Cloud Platform, Data Integration, Data Migration, Big Data, Data Import/Export, Data Storage, Google Analytics
Beginner · Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Salesforce, Data Quality, Data Modeling, Data Integration, Business Process Automation, Data Cleansing, Data Management, Business Process, User Accounts, Dashboard, Data Import/Export, Automation, Identity and Access Management, Business Reporting, Data Security, Cloud Computing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sales Presentation, Sales Strategy, B2B Sales, Sales Process, Sales, Selling Techniques, Overcoming Objections, Storytelling, Closing (Sales), Consultative Selling, Stakeholder Communications, Negotiation, Behavioral Economics, AI Personalization, Non-Verbal Communication, Customer Analysis, Customer Engagement, Decision Making, Empathy, Analysis
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Google Gemini, ChatGPT, Product Management, Generative AI, Agile Product Development, Microsoft Copilot, Innovation, Competitive Analysis, Market Research, User Story, Product Strategy, Prompt Engineering, Business Modeling
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Predictive Modeling, Applied Machine Learning, Big Data, Google Cloud Platform, Data Analysis, Exploratory Data Analysis, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, SQL, LLM Application, Data Processing, Responsible AI, Python Programming, Data Cleansing, Customer Relationship Management, Data Visualization Software, Machine Learning, Natural Language Processing
Beginner · Specialization · 1 - 4 Weeks

Microsoft
Skills you'll gain: Star Schema, Data Analysis Expressions (DAX), Power BI, Data Modeling, Database Design, Performance Tuning, Business Intelligence, Data Integration, Data Analysis, Data Transformation
Beginner · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Software Development Life Cycle, Agile Software Development, Agile Methodology, Requirements Analysis, Agile Project Management, Software Development Methodologies, Application Lifecycle Management, Interpersonal Communications, Scrum (Software Development), Sprint Retrospectives, User Story, Waterfall Methodology, Sprint Planning, Quality Management, Project Management, Cross-Functional Collaboration, Continuous Improvement Process
Beginner · Course · 1 - 4 Weeks