• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • J

    Johns Hopkins University

    Business Analytics with Excel

    Skills you'll gain: Risk Modeling, Operations Research, Regression Analysis, Network Model, Resource Allocation, Excel Macros, Business Analytics, Decision Making, Risk Analysis, Simulation and Simulation Software, Microsoft Excel, Business Risk Management, Strategic Decision-Making, Business Modeling, Financial Modeling, Data-Driven Decision-Making, Excel Formulas, Business, Spreadsheet Software, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Michigan

    Using Databases with Python

    Skills you'll gain: Database Design, Data Store, Database Software, Relational Databases, SQL, Databases, Data Visualization Software, Database Management, Web Scraping, Data Modeling, Object Oriented Programming (OOP), Data Processing, Python Programming, Application Programming Interface (API)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22K reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of London

    Managing the Company of the Future

    Skills you'll gain: Management Training And Development, Organizational Change, Practice Management, Coordinating, Leadership and Management, Business Management, Organizational Development, Leadership Studies, Innovation, Culture Transformation, Coordination, People Management, Business Modeling, Business Transformation, Professional Development, Initiative and Leadership, Leadership, Personal Development, Employee Engagement, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.7K reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Marketing in a Digital World

    Skills you'll gain: Digital Marketing Tools, Digital Marketing, Marketing, Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Cross-Channel Marketing, Marketing Management, Online Advertising, Digital Transformation, Promotional Strategies, Market Dynamics, Shared Media, Earned Media, Brand Management, Customer Engagement

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17K reviews

    Beginner · Course · 1 - 4 Weeks

  • N

    New York Institute of Finance

    Operational Risk Management: Frameworks & Strategies

    Skills you'll gain: Operational Risk, Risk Management Framework, Risk Management, Risk Modeling, Governance Risk Management and Compliance, Risk Appetite, Risk Control, Governance, Compliance Management, Risk Analysis, Regulatory Requirements

    4.6
    Rating, 4.6 out of 5 stars
    ·
    435 reviews

    Beginner · Course · 1 - 3 Months

  • V

    Vanderbilt University

    ChatGPT: Excel at Personal Automation with GPTs, AI & Zapier

    Skills you'll gain: Generative AI Agents, Prompt Engineering, ChatGPT, Retrieval-Augmented Generation, Prompt Patterns, Agentic systems, Agentic Workflows, Generative AI, LLM Application, AI literacy, Email Automation, OpenAI, OpenAI API, Expense Management, AI Personalization, AI Enablement, AI Workflows, AI powered creativity, Artificial Intelligence, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    Erasmus University Rotterdam

    International Security Management

    Skills you'll gain: Security Management, Threat Management, Intelligence Collection and Analysis, International Relations, Public Safety and National Security, Safety and Security, Risk Management, Cybersecurity, Cyber Threat Intelligence, Threat Detection, Cultural Diversity, Economics, Policy, and Social Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Leading Teams: Developing as a Leader

    Skills you'll gain: Negotiation, Conflict Management, Leadership Development, Business Ethics, Leadership Studies, Leadership, Trustworthiness, Business Leadership, Strategic Leadership, Lifelong Learning, Ethical Standards And Conduct, Rapport Building, Professional Development, Courage, Emotional Intelligence, Decision Making, Empathy & Emotional Intelligence, Relationship Building, Self-Awareness, People Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.7K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Bestseller
    Bestseller
    I
    I

    Multiple educators

    IBM and ISC2 Cybersecurity Specialist

    Skills you'll gain: Email Security, Digital Forensics, Network Security, Cloud Computing Architecture, Incident Response, Incident Management, Business Continuity Planning, Penetration Testing, Computer Security Incident Management, Cloud Services, Business Continuity, Security Controls, System Configuration, Generative AI, Data Storage, Peripheral Devices, Cybersecurity, Application Security, Information Technology, Cryptography

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • M

    Meta

    Meta React Native

    Skills you'll gain: React Native, Jest (JavaScript Testing Framework), Version Control, User Research, UI/UX Research, Usability Testing, Unix Commands, Restful API, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, User Experience Design, SQL, User Interface and User Experience (UI/UX) Design, Mobile Development, Design Research, React.js, Web Development Tools, Javascript

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 3 - 6 Months

  • A

    Arizona State University

    Arizona State University TESOL

    Skills you'll gain: Oral Comprehension, Learning Management Systems, Education Software and Technology, Digital pedagogy, Language Competency, Teaching, Literacy, Train The Trainer, Technology Strategies, Grammar, English Language, Language Interpretation, Translation, and Studies, Design Elements And Principles, Design Strategies, Language Learning, digital literacy, Verbal Communication Skills, Public Speaking, Critical Thinking, Digital Transformation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    22K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • E

    EDHEC Business School

    Investment Management with Python and Machine Learning

    Skills you'll gain: Investment Management, Portfolio Management, Text Mining, Portfolio Risk, Applied Machine Learning, Asset Management, Network Analysis, Investments, Data Visualization Software, Machine Learning Methods, Return On Investment, Statistical Machine Learning, Financial Statement Analysis, Financial Data, Market Data, Unstructured Data, Predictive Modeling, Web Scraping, Finance, Risk Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

1…232425…834

In summary, here are 10 of our most popular brand management courses

  • Business Analytics with Excel: Johns Hopkins University
  • Using Databases with Python: University of Michigan
  • Managing the Company of the Future: University of London
  • Marketing in a Digital World: University of Illinois Urbana-Champaign
  • Operational Risk Management: Frameworks & Strategies: New York Institute of Finance
  • ChatGPT: Excel at Personal Automation with GPTs, AI & Zapier: Vanderbilt University
  • International Security Management: Erasmus University Rotterdam
  • Leading Teams: Developing as a Leader: University of Illinois Urbana-Champaign
  • IBM and ISC2 Cybersecurity Specialist: ISC2
  • Meta React Native: Meta

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok