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Business Plan Courses

Business plan courses can help you learn market analysis, financial forecasting, operational planning, and effective pitching techniques. You can build skills in identifying target audiences, crafting value propositions, and developing marketing strategies. Many courses introduce tools like SWOT analysis, business model canvases, and financial modeling software, which can enhance your ability to create comprehensive and persuasive business plans.

Popular Business Plan Courses and Certifications


  • D

    Duke University

    Business Metrics for Data-Driven Companies

    Skills you'll gain: Business Analytics, Business Metrics, Analytics, Business Process Improvement, Process Improvement, Business Intelligence, Digital Analysis, Data Analysis Software, Business Process, Tableau Software, Business Analysis, Performance Measurement, Data Analysis, Key Performance Indicators (KPIs), Web Analytics, Performance Metric, Data-Driven Decision-Making, Data Strategy, Digital Transformation, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8.5K reviews

    Mixed · Course · 1 - 3 Months

  • S

    Saïd Business School, University of Oxford

    AI Foundations for Business Professionals

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Generative AI, Generative AI Agents, Prompt Patterns, Agentic Workflows, Responsible AI, Generative Model Architectures, Multimodal Prompts, AI Enablement, Artificial Neural Networks, Data Ethics, Governance, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Agentic systems, Business Ethics, Risk Management, Machine Learning, Project Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    377 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Top AI Program
    Top AI Program
    I

    IBM

    Generative AI Fundamentals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Generative Model Architectures, ChatGPT, Generative Adversarial Networks (GANs), Responsible AI, OpenAI, Data Ethics, AI literacy, Large Language Modeling, Leadership and Management, AI Enablement, Business Leadership, Strategic Leadership, Business Ethics, Hugging Face, Legal Risk, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Pennsylvania

    Introduction to Finance and Accounting

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Return On Investment, Accrual Accounting, Financial Accounting, Capital Budgeting, Financial Reporting, Accruals, Accounting, Finance, Inventory Accounting, Financial Analysis, Balance Sheet, Financial Acumen, Portfolio Management, Income Statement, Financial Forecasting, Equities, Generally Accepted Accounting Principles (GAAP), Corporate Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14K reviews

    Beginner · Specialization · 3 - 6 Months

  • V

    Vanderbilt University

    AI Agents in Java with Generative AI

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI Agents, LLM Application, AI literacy, Agentic Workflows, AI Orchestration, AI Enablement, OpenAI API, Java, Java Programming, AI powered creativity, Agentic systems, Generative AI, Artificial Intelligence, Large Language Modeling, AI Workflows, Tool Calling, AI Integrations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • G

    Georgia Institute of Technology

    Speak English Professionally: In Person, Online & On the Phone

    Skills you'll gain: Oral Expression, Telephone Skills, Interviewing Skills, Presentations, Verbal Communication Skills, Sales Presentation, Cultural Sensitivity, Intercultural Competence, Non-Verbal Communication, Public Speaking, English Language, Vocabulary, Business Communication, Communication, Interpersonal Communications, Language Competency, Social Skills, Professionalism, Communication Strategies, Professional Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10K reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Email Campaign Fundamentals

    Skills you'll gain: Email Marketing, Email Automation, Campaign Management, Campaign Planning, Workflow Management, Personalized Campaigns, Copywriting, Project Planning, Driving engagement, Branding, Target Audience, Peer Review, A/B Testing, Constructive Feedback, Analytics

    Beginner · Course · 3 - 6 Months

  • U

    University of Washington

    Machine Learning Foundations: A Case Study Approach

    Skills you'll gain: Model Evaluation, Applied Machine Learning, Machine Learning Methods, Feature Engineering, Regression Analysis, Machine Learning, Image Analysis, Machine Learning Algorithms, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Supervised Learning, Model Training, Artificial Intelligence, Deep Learning, Computer Vision, Transfer Learning, Application Development, Predictive Modeling, Model Deployment, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14K reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Business Model Canvas

    Skills you'll gain: Target Audience, Target Market, Value Propositions, Operating Cost, Customer Analysis, Business Modeling, Strategic Partnership, Marketing Channel, Business Planning, Strategic Thinking, Entrepreneurship, Business Strategy, Resource Management, New Business Development, Resource Allocation, Revenue Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    58 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Pennsylvania

    Improving Communication Skills

    Skills you'll gain: Active Listening, Communication, Communication Strategies, Persuasive Communication, Interpersonal Communications, Business Communication, Strategic Communication, Trustworthiness, Rapport Building, Productivity, Goal Setting, Relationship Building, Cooperation, Negotiation, Relationship Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Digital Marketing: Platforms, Data, and Technologies

    Skills you'll gain: MarTech, Data Architecture, Data-Driven Marketing, Digital Marketing Tools, Digital Marketing, Marketing Strategies, AI Personalization, Marketing Analytics, Digital Analysis, Data-Driven Decision-Making, Blockchain, Consumer Behaviour, Data Integrity, Image Analysis, Data Ethics, Analytics, Generative AI, Performance Measurement

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Generative AI for Program Managers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Generative Model Architectures, Responsible AI, Program Management, Risk Management, Stakeholder Engagement, Project Management Institute (PMI) Methodology, Stakeholder Analysis, Strategic Decision-Making, AI literacy, Decision Intelligence, Stakeholder Management, AI Integrations, Artificial Intelligence and Machine Learning (AI/ML), Augmented and Virtual Reality (AR/VR), Governance, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular business plan courses

  • Business Metrics for Data-Driven Companies: Duke University
  • AI Foundations for Business Professionals: Saïd Business School, University of Oxford
  • Generative AI Fundamentals: IBM
  • Introduction to Finance and Accounting: University of Pennsylvania
  • AI Agents in Java with Generative AI: Vanderbilt University
  • Speak English Professionally: In Person, Online & On the Phone: Georgia Institute of Technology
  • Email Campaign Fundamentals: Coursera
  • Machine Learning Foundations: A Case Study Approach: University of Washington
  • Business Model Canvas: Coursera
  • Improving Communication Skills: University of Pennsylvania

Skills you can learn in Entrepreneurship

Innovation (38)
Modeling (25)
Business Model (18)
Plan (16)
Investment (15)
Market (economics) (15)
Product (12)
Planning (11)
Social Entrepreneurship (10)
Strategic Management (10)
Business Plan (9)
Business Strategy (6)

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