• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • U

    University of Colorado Boulder

    Graphic Elements of Design: Color Theory and Image Formats

    Skills you'll gain: Logo Design, Color Theory, Color Matching, Graphic Design, Image Quality, Graphic and Visual Design, Graphic and Visual Design Software, Design, Graphics Software, Design Elements And Principles, Digital Design, File Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    596 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Design Thinking for the Greater Good: Innovation in the Social Sector

    Skills you'll gain: Design Thinking, Journey Mapping, Stakeholder Engagement, Innovation, Prototyping, Stakeholder Analysis, Brainstorming, Storytelling, Human Centered Design, Social Impact, Ideation, Creativity, Service Design, Design Research, Problem Solving, Complex Problem Solving, Patient-centered Care, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    424 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    International Business

    Skills you'll gain: International Finance, Transportation, Supply Chain, and Logistics, Transportation Operations, Financial Systems, Staff Management, People Management, Cultural Diversity, Cultural Responsiveness, Tax, Team Management, Purchasing, Cultural Sensitivity, Commercial Laws, Ethical Standards And Conduct, Logistics Management, General Finance, Supply Chain Management, Risk Management, Risk Mitigation, Corporate Sustainability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    551 reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    IE Business School

    Aprendiendo a Aprender

    Skills you'll gain: Lifelong Learning, Teamwork, Time Management, Learning Strategies, Collaboration, Mental Concentration, Productivity, Self-Motivation, Growth Mindedness, Habit Formation, Cognitive flexibility, Neurology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    646 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de Chile

    Competencias Laborales: Perfiles, Evaluación y Capacitación.

    Skills you'll gain: Training Programs, Employee Training, Developing Training Materials, On-The-Job Training, Training and Development, Performance Review, Performance Appraisal, Job Evaluation, Job Analysis, Peer Review, Employee Performance Management, Workforce Development, Case Studies, Program Evaluation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    438 reviews

    Intermediate · Course · 1 - 3 Months

  • I

    Infosec

    Introduction to Cybersecurity Foundations

    Skills you'll gain: Cybersecurity, Cloud Computing, Network Monitoring, Command-Line Interface, Cloud Services, General Networking, Linux Commands, Linux, Virtual Machines

    4.7
    Rating, 4.7 out of 5 stars
    ·
    534 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    ESSEC Business School

    Les Fondamentaux de la Négociation

    Skills you'll gain: Negotiation, Communication, Conflict Management, Relationship Building, Selling Techniques, Stakeholder Management, Behavioral Economics, Stakeholder Analysis, Prioritization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    444 reviews

    Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Budgeting essentials and development

    Skills you'll gain: Budget Management, Budgeting, Financial Management, Operating Budget, Performance Management, Performance Measurement, Business Planning, Business Strategy, Strategic Planning, Variance Analysis, Cross-Functional Collaboration, Forecasting

    4.5
    Rating, 4.5 out of 5 stars
    ·
    318 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Introduction to Digital Advertising

    Skills you'll gain: Digital Advertising, Online Advertising, Advertising, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Marketing, Paid media, Digital Marketing, Data Ethics, Data-Driven Marketing, Campaign Management, Augmented Reality, Customer Data Management, Bidding

    4.6
    Rating, 4.6 out of 5 stars
    ·
    461 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    Omnichannel Retail Strategy

    Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Human Resource Strategy, Employee Training, Digital Transformation, Organizational Strategy, Employee Engagement, Supply Chain Management, E-Commerce, Customer experience strategy (CX), Supply Chain, Retail Store Operations, Brand Strategy, Talent Management, Brand Management, Branding, Retail Sales, Performance Management, Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    419 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Pennsylvania

    AI Applications in People Management

    Skills you'll gain: People Analytics, HR Tech, Human Resource Management, Human Resources Management and Planning, Responsible AI, Human Resources, Data Ethics, Data-Driven Decision-Making, People Management, Artificial Intelligence, Employee Engagement, Machine Learning, Employee Retention, Applied Machine Learning, Machine Learning Methods, Blockchain, Predictive Modeling, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    325 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Product Analytics and AI

    Skills you'll gain: Agile Product Development, Product Improvement, Customer Analysis, Analytics, Analytical Skills, Business Analytics, Demand Planning, Usability Testing, Product Management, Customer Insights, AI Product Strategy, A/B Testing, Product Development, Agile Methodology, User Experience, Advanced Analytics, Data-Driven Decision-Making, Predictive Analytics, Agile Software Development, Software Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    507 reviews

    Beginner · Course · 1 - 4 Weeks

1…266267268…834

In summary, here are 10 of our most popular brand management courses

  • Graphic Elements of Design: Color Theory and Image Formats: University of Colorado Boulder
  • Design Thinking for the Greater Good: Innovation in the Social Sector: University of Virginia
  • International Business: University of Colorado Boulder
  • Aprendiendo a Aprender: IE Business School
  • Competencias Laborales: Perfiles, Evaluación y Capacitación.: Universidad de Chile
  • Introduction to Cybersecurity Foundations: Infosec
  • Les Fondamentaux de la Négociation : ESSEC Business School
  • Budgeting essentials and development: Fundação Instituto de Administração
  • Introduction to Digital Advertising: University of Colorado Boulder
  • Omnichannel Retail Strategy: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok