• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • U

    University of Maryland, College Park

    Framework for Data Collection and Analysis

    Skills you'll gain: Surveys, Research Methodologies, Data Collection, Survey Creation, Research Design, Data Quality, Data Processing, Data Analysis, Analysis, Data Validation, Data Management

    4.2 stars, 777 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.2 (777) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • V

    Voxy

    English Language Skills A1-A2 CEFR: Beginner

    Skills you'll gain: Patient Communication, English Language, Language Competency, Verbal Communication Skills, Interpersonal Communications, Oral Comprehension, Vocabulary, Language Learning, Active Listening, Communication, Education Software and Technology, Grammar, Public Speaking, Relationship Building

    4.3 stars, 99 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.3 (99) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Design engaging Stories for Instagram and Facebook in Easil

    Skills you'll gain: Instagram, Visual Storytelling, Social Media, Social Media Content, Facebook, Marketing Design, Social Media Marketing, Content Creation, Animations, Shared Media, Digital Design, Graphical Tools, Graphic Design, Graphics Software, Design Elements And Principles, Digital Publishing, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • Q

    Queen Mary University of London

    Introduction to Market Research

    Skills you'll gain: Proposal Development, Market Research, Data Collection, Research Design, Proposal Writing, Research Reports, Research Methodologies, Business Research, Marketing Management, Marketing, Surveys, Report Writing, Research, Qualitative Research, Data Analysis, Focus Group, Business Ethics

    4.5 stars, 87 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (87) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    Imperial College London

    Foundations of Public Health Practice: Behaviour & Behaviour Change

    Skills you'll gain: Health Promotion, Health Education, Behavioral Economics, Behavioral Health, Public Health, Applied Behavior Analysis, Social Determinants Of Health, Public Health and Disease Prevention, Health Policy, Public Policies, Cultural Diversity, Psychology, Risk Analysis

    4.8 stars, 109 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (109) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Integrated and Strategic Communication Campaigns

    Skills you'll gain: Strategic Communication, Communication Planning, Target Audience, Campaign Planning, Corporate Communications, Stakeholder Communications, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Brand Strategy, Communication Strategies, Integrated Marketing Communications, Target Market, Media and Communications, Media Planning, Branding, Earned Media, Brand Management, Business Strategy

    4.5 stars, 48 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (48) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Arizona State University

    Collaboration For Everyone

    Skills you'll gain: Decision Making, Public Speaking, Problem Solving, Positivity, Lecturing, Presentations, Storytelling, Optimism, Communication, Verbal Communication Skills, Decisiveness, Complex Problem Solving, Oral Expression, Critical Thinking and Problem Solving, Communication Strategies, Empowerment, Growth Mindedness, Root Cause Analysis, Personal Development, Data Collection

    4.5 stars, 244 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (244) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Act on Climate: Steps to Individual, Community, and Political Action

    Skills you'll gain: Climate Change Programs, Climate Change Mitigation, Climate Change Adaptation, Social Impact, Sustainable Development, Sustainable Design, Mitigation, Driving engagement

    4.7 stars, 204 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (204) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • D

    Duke University

    Chimpanzee Behavior and Conservation

    Skills you'll gain: Child Development, Advocacy, Research, Research Methodologies, Infant Care, Social Sciences, Data Collection, Anthropology, Human Development, Motion Arguments, Culture, Nutrition and Diet, Community Health, Life Sciences, Environment, Biology, Education and Training

    4.9 stars, 286 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (286) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    IBM

    Data Scientist Career Guide and Interview Preparation

    Skills you'll gain: Professional Networking, Interviewing Skills, Professional Development, Marketing Materials, Data Science, Writing, Business Research, Portfolio Management, Job Analysis, Oral Expression, Problem Solving, Communication, Critical Thinking and Problem Solving

    4.8 stars, 411 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (411) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Negotiation skills: Negotiate and resolve conflict

    Skills you'll gain: Conflict Management, Negotiation, Intercultural Competence, Stakeholder Management, Leadership and Management, Cultural Sensitivity, Cultural Diversity, Self-Awareness, Relationship Building, Communication Strategies, Communication

    4.7 stars, 851 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (851) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    American Psychological Association

    Methods for Quantitative Research in Psychology

    Skills you'll gain: Quantitative Research, Scientific Methods, Research Design, Science and Research, Research Methodologies, Research, Research and Design, Data Collection, Peer Review, Data Analysis, Psychology, Data Validation

    4.8 stars, 193 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (193) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…308309310…769

In summary, here are 10 of our most popular social media analytics courses

  • Framework for Data Collection and Analysis: University of Maryland, College Park
  • English Language Skills A1-A2 CEFR: Beginner: Voxy
  • Design engaging Stories for Instagram and Facebook in Easil: Coursera
  • Introduction to Market Research: Queen Mary University of London
  • Foundations of Public Health Practice: Behaviour & Behaviour Change: Imperial College London
  • Integrated and Strategic Communication Campaigns: University of Colorado Boulder
  • Collaboration For Everyone: Arizona State University
  • Act on Climate: Steps to Individual, Community, and Political Action: University of Michigan
  • Chimpanzee Behavior and Conservation: Duke University
  • Data Scientist Career Guide and Interview Preparation: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok