• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • J

    Johns Hopkins University

    Strategic Communications in Technical Organizations

    Skills you'll gain: Request for Proposal, Conflict Management, Presentations, Teamwork, Technical Communication, Storytelling, Persuasive Communication, Communication Strategies, Organizational Strategy, Non-Verbal Communication, Proposal Writing, Business Communication, Interpersonal Communications, Intercultural Competence, Communication, Target Audience, Oral Expression, Leadership Studies, Team Collaboration, Strategic Thinking

    ★ 4.8 (84) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • A

    Association of International Certified Professional Accountants

    Blockchain Evolution and Technology Concepts

    Skills you'll gain: Key Management, Blockchain, Digital Assets, Emerging Technologies, Cryptographic Protocols, Cryptography, Distributed Computing, Transaction Processing

    ★ 4.7 (135) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • J

    Johns Hopkins University

    Implementing a Patient Safety or Quality Improvement Project (Patient Safety V)

    Skills you'll gain: Patient Safety, Institutional Review Board (IRB), Nursing Management, Healthcare Project Management, Patient Education and Support, Continuous Quality Improvement (CQI), Risk Management, Infection Control, Intravenous Therapy

    ★ 4.8 (102) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    Università di Napoli Federico II

    Autonomous Vehicle Engineering

    Skills you'll gain: NoSQL, Control Systems, Apache Hadoop, Apache Hive, Big Data, Machine Controls, Simulation and Simulation Software, Model Based Systems Engineering, Database Systems, Artificial Intelligence, Data Architecture, Data Infrastructure, Mechanical Engineering, Artificial Intelligence and Machine Learning (AI/ML), Computer Vision, Systems Architecture, Simulations, Global Positioning Systems, Business Intelligence, Robotics

    ★ 4.3 (90) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • P

    Politecnico di Milano

    Platform Thinking: Innovation in digital business models era

    Skills you'll gain: Data Strategy, Business Modeling, Data Ethics, Data Sharing, Innovation, Customer Data Management, Augmented and Virtual Reality (AR/VR), Market Opportunities, Data Governance, Technology Strategies, Data Management, Data-Driven Decision-Making, Virtual Reality, Entrepreneurship, Virtual Environment, Strategic Thinking, Systems Thinking, New Business Development, Digital Transformation, Business Transformation

    ★ 4.8 (111) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • F

    Fred Hutchinson Cancer Center

    Write Smarter with Overleaf and LaTeX

    Skills you'll gain: Collaborative Software, GitHub, Technical Writing, Technical Support, Version Control, Document Management, Technical Documentation, Typography

    ★ 4.3 (144) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Michigan

    Extraordinary Human Capital Management

    Skills you'll gain: Human Capital, Human Resources Management and Planning, Human Resource Strategy, Human Resources, Organizational Change, Change Management, Talent Management, Human Relations Movement, Employee Relations, Human Resource Management, Labor Relations, Diversity Equity and Inclusion Initiatives, HR Tech, Staff Management, Intercultural Competence, Cultural Diversity, Industrial and Organizational Psychology, People Analytics, Leadership, Communication

    ★ 4.7 (77) · Intermediate · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    Siemens

    Introduction to Model-Based Systems Engineering

    Skills you'll gain: Model Based Systems Engineering, Systems Engineering, Systems Design, Systems Architecture, Engineering Software, Systems Analysis, Product Lifecycle Management, Process Modeling, Diagram Design, Cloud Computing

    ★ 4.1 (72) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • B

    Berklee

    Teaching Popular Music in the Classroom

    Skills you'll gain: Musical Composition, Music, Developing Training Materials, Instrumental Music, Music Performance, Education Software and Technology, Teaching, Classroom Management, Digital pedagogy, Cultural Responsiveness, Active Listening, Creativity, Empowerment, Collaboration

    ★ 4.6 (104) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • M

    Michigan State University

    Getting Your Film off the Ground

    Skills you'll gain: Fundraising and Crowdsourcing, Grant Writing, Fundraising, Grant Applications, Digital Media Strategy, Digital Brand Strategy, Social Media Content, Social Media, Social Media Strategy, Stakeholder Engagement, Social Media Marketing, Brand Marketing, Web Presence, Campaign Planning, Content Strategy, Drive Engagement, Content Creation, Prospecting and Qualification

    ★ 4.5 (57) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S

    Sciences Po

    A la recherche du Grand Paris

    Skills you'll gain: Economic Development, Social Studies, Socioeconomics, Social Sciences, Social Justice, Environmental Issue, Community Development, Land Management, Sociology, Cultural Diversity, Culture, Public Policies, European History, Political Sciences, Governance

    ★ 4.6 (113) · Beginner · Course · 1 - 3 Months

    Category: Free
    Free
  • C

    Coursera

    Navigating Generative AI: A CEO Playbook

    Skills you'll gain: Responsible AI, Data Ethics, Workforce Development, Operational Efficiency, Business Ethics, Employee Training, AI Integrations

    ★ 4.8 (100) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…366367368…834

In summary, here are 10 of our most popular brand management courses

  • Strategic Communications in Technical Organizations: Johns Hopkins University
  • Blockchain Evolution and Technology Concepts: Association of International Certified Professional Accountants
  • Implementing a Patient Safety or Quality Improvement Project (Patient Safety V): Johns Hopkins University
  • Autonomous Vehicle Engineering: Università di Napoli Federico II
  • Platform Thinking: Innovation in digital business models era: Politecnico di Milano
  • Write Smarter with Overleaf and LaTeX: Fred Hutchinson Cancer Center
  • Extraordinary Human Capital Management: University of Michigan
  • Introduction to Model-Based Systems Engineering: Siemens
  • Teaching Popular Music in the Classroom: Berklee
  • Getting Your Film off the Ground: Michigan State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok