• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Management

Marketing Management Courses

Marketing management courses can help you learn strategic planning, market analysis, brand development, and customer relationship management. You can build skills in digital marketing tactics, campaign management, and data analytics to measure campaign effectiveness. Many courses introduce tools like Google Analytics, CRM software, and social media platforms, showing how these resources can enhance your marketing strategies and improve engagement with target audiences.

Popular Marketing Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Leading People and Teams Capstone

    Skills you'll gain: Interviewing Skills, Leadership, Leadership Development, Organizational Leadership, Consolidation, Professional Development, Team Building, Recruitment, Team Management, Lifelong Learning, Talent Management, Coaching

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    594 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Proje Yƶnetimi

    Skills you'll gain: Backlogs, Team Management, Project Management Life Cycle, Team Building, Purchasing, Project Closure, Cost Management, Quality Management, Project Planning, Project Controls, Agile Project Management, Team Leadership, Project Scoping, Team Performance Management, Procurement, Project Documentation, Agile Methodology, Project Management, Sprint Retrospectives, Change Management

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    984 reviews

    Beginner Ā· Professional Certificate Ā· 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Delivering Quality Work with Agility

    Skills you'll gain: Professionalism, Ability To Meet Deadlines, Operational Efficiency, Professional Development, Accountability, Time Management, Agile Methodology, Plan Execution, Problem Solving, Quality Assurance, Planning, Process Improvement, Client Services, Quality Improvement, Quality Management, Process Development, Communication Planning, Critical Thinking and Problem Solving, Communication, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    588 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Gestión de proyectos: las bases del éxito

    Skills you'll gain: Work Breakdown Structure, Team Leadership, Planning, Team Management, Scheduling, Leadership and Management, Timelines, Project Management, Initiative and Leadership, Leadership Studies, Project Planning, Leadership, Scope Management, Communication

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    1.2K reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Programando con Java para aplicaciones Android

    Skills you'll gain: Java, Object Oriented Programming (OOP), Java Programming, Object Oriented Design, Android Development, Android Studio, Mobile Development, Memory Management, Android (Operating System), Programming Principles, Integrated Development Environments, Development Environment

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    1.5K reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Scaling with Google Cloud Operations

    Skills you'll gain: Cloud Management, Google Cloud Platform, Cloud Computing, DevOps, Operational Excellence, Cloud Infrastructure, Cost Management, Site Reliability Engineering, Operations, Operational Efficiency, Budget Management, Scalability, Cost Control, Corporate Sustainability, Sustainable Business, Customer Support

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    817 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Implicaciones estratƩgicas de la marca

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Marketing, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Growth Strategies, Product Lining, Strategic Communication, User Experience

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    74 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Ethics, Culture, and Global Perspectives

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Sensitivity, Cultural Diversity, Brand Management, Culture, Cultural Responsiveness, Global Marketing, Branding, Brand Strategy, Corporate Sustainability, Intercultural Competence, Decision Making, Stakeholder Management, Stakeholder Engagement, Stakeholder Analysis, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    258 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Power BI Fundamentals

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Dashboard, Business Intelligence, Data Import/Export, Dashboard Creation, Business Reporting, Performance Reporting, Interactive Data Visualization, Data Modeling, Data Wrangling, Data Transformation, Data Visualization Software, Data Analysis, Data Sharing, Sales

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    261 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    AI For Business Productivity - 2026

    Skills you'll gain: Prompt Engineering, Overcoming Objections, Closing (Sales), Rapport Building, Business Ethics, B2B Sales, Vibe coding, Prompt Patterns, Data Ethics, Price Negotiation, Content Performance Analysis, Negotiation, LLM Application, ChatGPT, AI Personalization, Generative AI Agents, Video Production, Artificial Intelligence, Generative AI, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    27 reviews

    Beginner Ā· Specialization Ā· 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    CompTIA Security+ Certification Preparation

    Skills you'll gain: Computer Security Incident Management, Vulnerability Management, Cyber Security Strategy, Cyber Governance, Incident Response, Cyber Operations, Cyber Threat Intelligence, Encryption, Cyber Attacks, Governance Risk Management and Compliance, Incident Management, Cryptographic Protocols, Threat Detection, Security Strategy, Mobile Security, Network Model, Vulnerability, Security Awareness, Vulnerability Assessments, Vulnerability Scanning

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    52 reviews

    Beginner Ā· Specialization Ā· 1 - 3 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentals of Leadership, with Goldman Sachs 10,000 Women

    Skills you'll gain: Professional Development, Leadership, Business Planning, Auditing, Strategic Planning

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    721 reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

1…403404405…834

In summary, here are 10 of our most popular marketing management courses

  • Leading People and Teams Capstone:Ā University of Michigan
  • Google Proje Yƶnetimi:Ā Google
  • Delivering Quality Work with Agility:Ā IBM
  • Gestión de proyectos: las bases del Ć©xito:Ā University of California, Irvine
  • Programando con Java para aplicaciones Android:Ā Universidad Nacional Autónoma de MĆ©xico
  • Scaling with Google Cloud Operations:Ā Google Cloud
  • Implicaciones estratĆ©gicas de la marca:Ā Tecnológico de Monterrey
  • Ethics, Culture, and Global Perspectives:Ā University of Illinois Urbana-Champaign
  • Power BI Fundamentals:Ā Corporate Finance Institute
  • AI For Business Productivity - 2026:Ā Alex Genadinik

Skills you can learn in Entrepreneurship

Innovation (38)
Modeling (25)
Business Model (18)
Plan (16)
Investment (15)
Market (economics) (15)
Product (12)
Planning (11)
Social Entrepreneurship (10)
Strategic Management (10)
Business Plan (9)
Business Strategy (6)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok