• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • U

    Universidad de los Andes

    Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Predictive Modeling, Data Presentation, Marketing Analytics, Statistical Machine Learning, Predictive Analytics, Financial Data, Interactive Data Visualization, Analytics, Data Preprocessing, Marketing Management, Marketing Operations, Transfer Learning, Pandas (Python Package), Financial Statement Analysis, Random Forest Algorithm, Operations Research, Model Optimization

    Credit offered

    Mastertrack · 6 - 12 Months

  • U

    Universidad de los Andes

    Maestría en Inteligencia Analítica de Datos

    Skills you'll gain: Social Network Analysis, Unsupervised Learning, Bayesian Network, Computer Vision, Deep Learning, Reinforcement Learning, Natural Language Processing, Systems Thinking, Data Storytelling, Engineering Management, Time Series Analysis and Forecasting, Predictive Modeling, Project Management Life Cycle, MLOps (Machine Learning Operations), Capital Budgeting, Marketing Analytics, Logistic Regression, Financial Data, Analytics, Environmental Management Systems

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Job Ready
    Job Ready
    U

    University of Illinois at Urbana-Champaign

    Master of Business Administration | iMBA

    Skills you'll gain: Business Strategy, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Agile Methodology, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Data Visualization, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Data Storytelling

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Colorado Boulder

    Engineering Management Graduate Certificate

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Goal Setting, User Story, Engineering Management, Capital Budgeting, Cost Estimation, Stakeholder Analysis, Project Scoping, Team Leadership, Mental Concentration, Environmental Social And Corporate Governance (ESG), Portfolio Risk, Agile Project Management, Risk Mitigation, Risk Management, Self-Awareness, Growth Mindedness, Leadership Development, Personal Development

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • H

    HEC Paris

    Leading Innovation With Creativity University Certificate

    Skills you'll gain: Design Thinking, Active Listening, Innovation, Organizational Structure, Creativity, Strategic Thinking, Creative Thinking, Talent Management, Business Strategy, Self-Awareness, Entrepreneurship, Corporate Strategy, Consumer Behaviour, Organizational Effectiveness, Strategic Decision-Making, Leadership Development, Creative Problem-Solving, User Research, Leadership, Ideation

    University Certificate · 6 - 12 Months

  • Status: Job Ready
    Job Ready
    U

    University of Illinois at Urbana-Champaign

    Master of Science in Management | iMSM

    Skills you'll gain: Business Strategy, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Agile Methodology, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Data Storytelling, Internal Controls

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Job Ready
    Job Ready
    U

    University of Huddersfield

    MSc Management

    Skills you'll gain: Integrated Marketing Communications, Research Methodologies, Strategic Decision-Making, Scope Management, Negotiation, Leadership Studies, Stakeholder Management, Earned Value Management, Intercultural Competence, Organizational Strategy, Organizational Leadership, Business Strategy, Research Design, Project Controls, Project Schedules, Strategic Planning, Cost Management, Institutional Review Board (IRB), Research, Digital Marketing

    Earn a degree

    Degree · 1 - 4 Years

  • U

    Universidad de los Andes

    Maestría en Gerencia de la Ingeniería

    Skills you'll gain: Design Thinking, Reinforcement Learning, Environmental Social And Corporate Governance (ESG), Organizational Strategy, Engineering Management, Classification Algorithms, Technology Strategies, Project Management, Deep Learning, Feasibility Studies, Capital Budgeting, Infrastructure Security, Logistic Regression, Systems Thinking, Product Development, Asset Management, Environmental Management Systems, Data Ethics, Climate Change Mitigation, Project Risk Management

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Job Ready
    Job Ready
    U

    University of London

    Bachelor of Science in Business Administration

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Supply Management, Process Mapping, Statistical Methods, Integrated Marketing Communications, Innovation, Mergers & Acquisitions, Performance Measurement, Training and Development, Virtual Teams, Databases, International Finance, Research, Branding, Economic Development, Cultural Diversity

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Job Ready
    Job Ready
    H

    HEC Paris

    Executive MSc & MSc in Innovation and Entrepreneurship

    Skills you'll gain: Intellectual Property, Negotiation, Research Methodologies, New Product Development, Performance Measurement, Design Thinking, Private Equity, Value Propositions, Financial Modeling, Competitive Analysis, Social Media Strategy, Business Modeling, Active Listening, Ideation, Sustainable Business, Retail Store Operations, Business Strategy, Social Impact, Innovation, Organizational Structure

    Earn a degree

    Degree · 1 - 4 Years

  • U

    Universidad de los Andes

    Maestría en Inteligencia Artificial

    Skills you'll gain: Real-Time Operating Systems, Supervised Learning, Semantic Web, Cloud-Native Computing, LLM Application, Unsupervised Learning, Computer Vision, Reinforcement Learning, Natural Language Processing, Data Storytelling, Classification Algorithms, Engineering Management, Stakeholder Management, Biomedical Engineering, Site Reliability Engineering, Deep Learning, Artificial Intelligence, LangGraph, Capital Budgeting, Marketing Analytics

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Preview
    Preview
    B

    Birla Institute of Technology & Science, Pilani

    Introduction to Social Media Analytics

    Skills you'll gain: Social Network Analysis, Social Media Analytics, Graph Theory, Network Analysis, Big Data, Network Model, Data Ethics, Applied Machine Learning, Responsible AI, AI Personalization, Analytics, Data Mining, Machine Learning, Machine Learning Software, Research, Deep Learning, Artificial Intelligence, Unsupervised Learning, Algorithms

    Intermediate · Course · 1 - 3 Months

1…476477478479

In summary, here are 10 of our most popular product marketing courses

  • Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®: Universidad de los Andes
  • Maestría en Inteligencia Analítica de Datos: Universidad de los Andes
  • Master of Business Administration | iMBA: University of Illinois at Urbana-Champaign
  • Engineering Management Graduate Certificate: University of Colorado Boulder
  • Leading Innovation With Creativity University Certificate: HEC Paris
  • Master of Science in Management | iMSM: University of Illinois at Urbana-Champaign
  • MSc Management: University of Huddersfield
  • Maestría en Gerencia de la Ingeniería: Universidad de los Andes
  • Bachelor of Science in Business Administration: University of London
  • Executive MSc & MSc in Innovation and Entrepreneurship: HEC Paris

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok