• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Toronto

    Knowledge and Skills for Dementia Care: the SSLD Approach

    Skills you'll gain: Gerontology, Long Term Care, Geriatrics, Caregiving, Nursing Homes, Dignity in Care, Home Health Care, Mental and Behavioral Health, Psychosocial Assessments, Behavioral Management, Substance Abuse, Patient-centered Care, Diversity Awareness, Cultural Responsiveness, Informed Consent, Behavior Management, Needs Assessment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    131 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Creativity Toolkit I: Changing Perspectives

    Skills you'll gain: Innovation, Creativity, Creative Thinking, Creative Problem-Solving, Ideation, Cognitive flexibility, Open Mindset, Recognizing Others, Resourcefulness, Empowerment, Organizational Leadership, Persistence, Problem Solving, Self-Motivation, Growth Mindedness, Collaboration, Motivational Skills, Constructive Feedback, Emotional Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    657 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    National Taiwan University

    大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions)

    Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Strategic Decision-Making, Data-Driven Marketing, Data Strategy, Analytics, Financial Data, Social Media Analytics, Marketing Analytics, Market Analysis, Customer Insights, Big Data, Social Media, Business, Brand Management, Banking, FinTech

    4.8
    Rating, 4.8 out of 5 stars
    ·
    414 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Combining Scrum with Other Agile Methodologies

    Skills you'll gain: Behavior-Driven Development, DevSecOps, Test Driven Development (TDD), Kanban Principles, Continuous Integration, Agile Software Development, Lean Methodologies, DevOps, Agile Methodology, Scrum (Software Development), Software Development Methodologies, Lean Manufacturing, Development Testing, Continuous Deployment, Unit Testing, Continuous Delivery, Application Security, CI/CD, Integration Testing, Software Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    566 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Energy, Environment, and Everyday Life

    Skills you'll gain: Energy and Utilities, Oil and Gas, Petroleum Industry, Environmental Issue, Electrical Power, Environmental Science, Economics, Environment and Resource Management, Sustainable Technologies, Plant Operations and Management, Economics, Policy, and Social Studies, Radiation Protection, Sustainable Engineering, Physics, Natural Resource Management, Behavioral Economics, Climate Change Mitigation, Emerging Technologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    223 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Understanding User Needs

    Skills you'll gain: UI/UX Research, Qualitative Research, User Research, Design Research, User Experience, Research Methodologies, Needs Assessment, Research and Design, Interviewing Skills, Human Centered Design, Research, Human Computer Interaction, Research Design, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    550 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Successful Career Development

    Skills you'll gain: LinkedIn, Professional Networking, Professional Development, Mentorship, Rapport Building, Relationship Building, Professionalism, People Development, Relationship Management, Habit Formation, Growth Mindedness, Adaptability, Personal Development, Lifelong Learning, Self-Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Semiconductor Packaging

    Skills you'll gain: Statistical Process Controls, Process Control, Semiconductors, Quality Assurance, Process Validation, Production Process, Verification And Validation, Electronics Engineering, Manufacturing Operations, Manufacturing Processes, Manufacturing and Production, Manufacturing Standards, Electronic Hardware, Electronics, Hardware Design, Process Improvement, Process Analysis, Microarchitecture, Hardware Architecture, Thermal Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    261 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Digital Marketing

    Skills you'll gain: Digital Marketing, Digital Media Strategy, Digital Marketing Campaigns, Digital Analysis, Content Development and Management, Digital Advertising, Digital Marketing Tools, Data-Driven Marketing, Digital Content, Social Media Analytics, Growth Strategies, Social Media, Pay Per Click Advertising

    4.7
    Rating, 4.7 out of 5 stars
    ·
    88 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Foundations of Public Health Practice: Behaviour & Behaviour Change

    Skills you'll gain: Health Promotion, Health Education, Behavioral Economics, Behavioral Health, Public Health, Applied Behavior Analysis, Social Determinants Of Health, Public Health and Disease Prevention, Health Policy, Public Policies, Cultural Diversity, Psychology, Risk Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    108 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Empathic AI Communication, Trust & Ethical Use

    Skills you'll gain: UI/UX Research, User Research, Empathy, De-escalation Techniques, Active Listening, Responsible AI, Data Sharing, User Experience, Verbal Communication Skills, ChatGPT, Interpersonal Communications, AI literacy, Anthropic Claude, Data Ethics, Consumer Behaviour, Prompt Engineering, Strategic Decision-Making, Information Privacy, Trustworthiness, Mitigation

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    I

    Indian Institute for Human Settlements

    The Art and Science of Economic Policy

    Skills you'll gain: Economics, Policy, and Social Studies, Policy Development, Public Policies, Economic Development, Policy Analysis, Research, and Development, Policy Analysis, Financial Policy, Behavioral Economics, Political Sciences, Economics, Supply And Demand, Market Dynamics, Public Affairs, Competitive Analysis, Governance, Program Implementation, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    121 reviews

    Beginner · Course · 1 - 3 Months

1…495051…141

In summary, here are 10 of our most popular consumer behavior courses

  • Knowledge and Skills for Dementia Care: the SSLD Approach: University of Toronto
  • Creativity Toolkit I: Changing Perspectives: University of Illinois Urbana-Champaign
  • 大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions): National Taiwan University
  • Combining Scrum with Other Agile Methodologies: LearnQuest
  • Energy, Environment, and Everyday Life: University of Illinois Urbana-Champaign
  • Understanding User Needs: University of Michigan
  • Successful Career Development: Kennesaw State University
  • Semiconductor Packaging: Arizona State University
  • Introduction to Digital Marketing: IBM
  • Foundations of Public Health Practice: Behaviour & Behaviour Change: Imperial College London

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok