• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Management

Marketing Management Courses

Marketing management courses can help you learn strategic planning, market analysis, brand development, and customer relationship management. You can build skills in digital marketing tactics, campaign management, and data analytics to measure campaign effectiveness. Many courses introduce tools like Google Analytics, CRM software, and social media platforms, showing how these resources can enhance your marketing strategies and improve engagement with target audiences.


Popular Marketing Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Sales Managers: Data-Driven Sales Forecasting

    Skills you'll gain: Sales Pipelines, AI Personalization, Sales Management, Sales Process, Sales, Sales Strategy, Anthropic Claude, Customer Engagement, Responsible AI, Sales Training, Customer experience improvement, Lead Generation, Generative AI, ChatGPT, Forecasting, Business Ethics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Java Concepts and Collections

    Skills you'll gain: Selenium (Software), JUnit, HTML and CSS, Test Automation, Software Testing, Test Script Development, Web Development, Software Quality Assurance, Continuous Integration, Java, Test Execution Engine, Object Oriented Programming (OOP), Debugging

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    TikTok Optimization: Grow Your Presence

    Skills you'll gain: TikTok, Content Performance Analysis, Content Creation, Content Strategy, Data-Driven Decision-Making, Marketing Analytics, Social Media Marketing, Brand Marketing, E-Commerce, Revenue Management, Live Streaming

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Planejamento Estratégico e Finanças Estratégicas

    Skills you'll gain: Organizational Strategy, Corporate Strategy, Financial Analysis, Business Strategy, Financial Management, Corporate Finance, Strategic Decision-Making, Performance Measurement, Return On Investment, Key Performance Indicators (KPIs), Business Valuation, Risk Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Solid Waste Processing and Treatment

    Skills you'll gain: Waste Minimization, Environmental Engineering, Environmental Regulations, Sustainable Engineering, Thermal Management, Land Management, Process Engineering, Energy and Utilities, Chemical Engineering, Mechanical Engineering

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    F

    Fred Hutchinson Cancer Center

    Determining AI Needs

    Skills you'll gain: Model Evaluation, AI Enablement, AI Product Strategy, AI Security, Artificial Intelligence, Project Design, Goal Setting, Decision Making, Usability Testing, Needs Assessment, Project Planning, Cost Estimation, Resource Planning, Resource Management, Data Security

    4.1
    Rating, 4.1 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Advanced Reproducibility in Cancer Informatics

    Skills you'll gain: Code Review, GitHub, Git (Version Control System), Version Control, Docker (Software), Software Development Tools, Continuous Integration, Containerization, Bioinformatics, Informatics, Automation, Data Analysis, R Programming

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Transacionando na Blockchain

    Skills you'll gain: Blockchain, Digital Assets, FinTech, Financial Systems, Emerging Technologies, Transaction Processing, Empowerment, Financial Services, Cryptography, Distributed Computing, Identity and Access Management, Contract Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    23 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    BFSI Career Roadmap: Roles, Skills, and Industry Trends

    Skills you'll gain: Financial Services, Banking, Compensation Analysis, Financial Sales, Investment Banking, Financial Management, Commercial Banking, Private Equity, Retail Banking, Project Finance, Financial Modeling, FinTech, Financial Statement Analysis, Actuarial Science, Emerging Technologies, Trend Analysis, Corporate Finance, Digital Transformation, Credit Risk, Risk Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    The Ultimate Hands-On Hadoop

    Skills you'll gain: Apache Hadoop, Real Time Data, Apache Spark, Apache Kafka, Data Integration, Apache Hive, Big Data, Applied Machine Learning, System Design and Implementation, Distributed Computing, Data Processing, NoSQL, MongoDB, SQL, Scalability

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Healthcare: Transforming Personalized Care

    Skills you'll gain: Responsible AI, Data Ethics, Medical Privacy, Generative AI, Generative AI Agents, Clinical Informatics, Patient-centered Care, Health Insurance Portability And Accountability Act (HIPAA) Compliance, AI Workflows, Health Information Management, Regulatory Compliance, Patient Flow, Healthcare Industry Knowledge, Health Informatics, Artificial Intelligence, Healthcare Ethics, Health Care Procedure and Regulation, Health Care, Innovation, System Implementation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    B

    Birla Institute of Technology & Science, Pilani

    Online Social Media

    Skills you'll gain: Social Media, Social Media Strategy, Cybersecurity, Social Media Marketing, Social Media Management, Professional Networking, digital literacy, Data Ethics, Facebook, Digital Media Strategy, Professional Development, Media and Communications, Safety and Security, Personally Identifiable Information, Information Privacy, Social Network Analysis, Digital Marketing, Content Creation, Digital Communications, Communication

    Beginner · Course · 1 - 3 Months

Searches related to marketing management

marketing management essentials: product and branding
marketing management essentials:the marketing plan structure
marketing management essentials: market analysis
marketing management essentials: price and place
market research essentials for marketing management
international marketing and management
digital and marketing asset management essentials
1…811812813…834

In summary, here are 10 of our most popular marketing management courses

  • GenAI for Sales Managers: Data-Driven Sales Forecasting: Coursera
  • Advanced Java Concepts and Collections: Packt
  • TikTok Optimization: Grow Your Presence: Coursera
  • Planejamento Estratégico e Finanças Estratégicas: Fundação Instituto de Administração
  • Solid Waste Processing and Treatment: L&T EduTech
  • Determining AI Needs: Fred Hutchinson Cancer Center
  • Advanced Reproducibility in Cancer Informatics: Johns Hopkins University
  • Transacionando na Blockchain: INSEAD
  • BFSI Career Roadmap: Roles, Skills, and Industry Trends: Board Infinity
  • The Ultimate Hands-On Hadoop: Packt

Skills you can learn in Entrepreneurship

Innovation (38)
Modeling (25)
Business Model (18)
Plan (16)
Investment (15)
Market (economics) (15)
Product (12)
Planning (11)
Social Entrepreneurship (10)
Strategic Management (10)
Business Plan (9)
Business Strategy (6)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok