Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Skills you'll gain: Data Lakes, Data Governance, Google Cloud Platform, Data Infrastructure, Metadata Management, Data Management, Data Warehousing, Cloud Storage, Data Architecture, Big Data, Data Integration, Advanced Analytics, Analytics, Data Processing
Intermediate · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: JSON, Data Processing, Web Scraping, Restful API, Data Manipulation, Application Programming Interface (API), Python Programming, Data Transformation, Data Structures, Data Collection
Intermediate · Course · 1 - 4 Weeks

Amazon Web Services
Skills you'll gain: Generative AI, AI Personalization, No-Code Development, Application Development, Application Design, Cloud Applications, User Interface (UI)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Google Ads, Paid media, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Media Planning, Customer experience strategy (CX), Online Advertising, Email Automation, Marketing, Digital Marketing, E-Commerce
Beginner · Professional Certificate · 3 - 6 Months
Michigan State University
Skills you'll gain: Design Elements And Principles, Photography, Photo Editing, Peer Review, Image Quality, Photo/Video Production and Technology, Digital Design, File Management, Adobe Creative Cloud, Creativity, Storytelling, Digital Publishing, Social Media, Content Creation, Copywriting, Information Privacy, Writing, Web Design and Development
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Visualization Software, Plotly, Data Visualization, Dashboard, Interactive Data Visualization, Matplotlib, Seaborn, Data Presentation, Data Analysis, Geospatial Information and Technology, Pandas (Python Package), Scatter Plots, Histogram, Heat Maps, Box Plots, Python Programming
Intermediate · Course · 1 - 3 Months

AI CERTs
Skills you'll gain: AI Personalization, Applied Machine Learning, Deep Learning
Intermediate · Course · 1 - 3 Months

Northwestern University
Skills you'll gain: Real Time Data, Social Media Content, Social Media, Social Media Marketing, Big Data, Crisis Management, Analytics, Content Marketing, Social Media Strategy, Text Mining, Data-Driven Decision-Making, Competitive Analysis, Brand Strategy
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Blockchain, Web Development Tools, Software Development Tools, Application Development, Computer Programming Tools, Go (Programming Language), Development Environment, Software Development, Business Logic, Program Development, Digital Assets, Transaction Processing, FinTech, Virtual Machines, Distributed Computing, Cryptography, Emerging Technologies, Encryption, Business Analysis, Market Dynamics
Intermediate · Specialization · 3 - 6 Months

DeepLearning.AI
Skills you'll gain: Data Pipelines, Data Architecture, Requirements Analysis, Amazon Web Services, Data Warehousing, Data Processing, System Requirements, Performance Tuning, Extract, Transform, Load, Security Controls, Cloud Computing, Data Transformation, Scalability
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Cloud Computing Architecture, Cloud Services, Cloud Security, Cloud Infrastructure, Cloud Platforms, Cloud Hosting, Cloud Engineering, Cloud Computing, Cloud Solutions, Cloud Development, Cloud Storage, Emerging Technologies, Cloud-Native Computing, Cloud Management, Hybrid Cloud Computing, IBM Cloud, Virtual Machines, Serverless Computing, Technical Services, DevOps
Beginner · Course · 1 - 3 Months

Duke University
Skills you'll gain: Oil and Gas, Market Dynamics, Energy and Utilities, Transportation Operations, Operations, Production Process, Market Trend, Cost Estimation, Market Analysis, Natural Resource Management
Mixed · Course · 1 - 4 Weeks