Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Google Cloud
Skills you'll gain: Generative AI, AI Product Strategy, Web Analytics and SEO, Google Cloud Platform, LLM Application, Data Management, Information Management, Analytics, Information Architecture, Data Integration, Artificial Intelligence and Machine Learning (AI/ML), Unstructured Data, Application Programming Interface (API), System Configuration, Identity and Access Management, Authorization (Computing)
Intermediate · Course · 1 - 3 Months

Digital Marketing Institute
Skills you'll gain: Social Media Marketing, Social Media Management, Facebook, Instagram, Target Audience, Advertising Campaigns, Social Media Campaigns, Social Media Strategy, Web Analytics, Digital Advertising, Brand Awareness, Performance Measurement, Content Creation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Marketing Analytics, Advertising Campaigns, Digital Advertising, Content Performance Analysis, Campaign Management, Marketing Budgets, Data Analysis, Digital Marketing, Data Presentation, A/B Testing, Key Performance Indicators (KPIs), Return On Investment, Performance Reporting, Business Metrics, Presentations, Communication
Beginner · Course · 1 - 4 Weeks

Rice University
Skills you'll gain: Capital Budgeting, Cash Flows, Probability & Statistics, Finance, Financial Statements, Microsoft Excel, Descriptive Statistics, Financial Accounting, Business Analytics, Box Plots, Probability Distribution, Data Visualization, Probability, Statistics, Ledgers (Accounting), Financial Analysis, Business Valuation, Business Mathematics, Financial Management, Data Analysis
Beginner · Specialization · 3 - 6 Months

University of Washington
Skills you'll gain: Applied Machine Learning, Feature Engineering, Regression Analysis, Machine Learning, Image Analysis, Supervised Learning, Artificial Intelligence, Deep Learning, Classification And Regression Tree (CART), Computer Vision, Predictive Modeling, Natural Language Processing, Text Mining, Python Programming, Data Mining
Mixed · Course · 1 - 3 Months
Duke University
Skills you'll gain: Bayesian Statistics, Statistical Hypothesis Testing, Sampling (Statistics), Statistical Inference, Exploratory Data Analysis, Peer Review, Regression Analysis, R (Software), Statistical Reporting, Probability Distribution, Statistical Methods, Statistics, Statistical Analysis, Data Analysis, Probability & Statistics, Probability, R Programming, Statistical Modeling, Correlation Analysis, Data Visualization
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Search Engine Optimization, Case Studies, Process Improvement and Optimization, Web Analytics and SEO, Competitive Analysis, Keyword Research, Content Strategy, Business Strategy, Marketing Strategies, Analysis, Auditing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: LangChain, Prompt Engineering, Prompt Patterns, LLM Application, Generative AI Agents, AI Personalization, Front-End Web Development, Application Deployment
Intermediate · Course · 1 - 4 Weeks

Scrimba
Skills you'll gain: React.js, UI Components, Front-End Web Development, Web Content Accessibility Guidelines, User Interface (UI), JavaScript Frameworks, Web Development Tools, Event-Driven Programming, Web Frameworks, Functional Design, Cascading Style Sheets (CSS), Application Programming Interface (API)
Intermediate · Course · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Bioinformatics, Unix Commands, Biostatistics, Exploratory Data Analysis, Statistical Analysis, Unix, Data Science, Data Management, Statistical Methods, Command-Line Interface, Statistical Hypothesis Testing, Linux Commands, Data Analysis Software, Data Quality, Statistical Modeling, Data Structures, Data Analysis, Molecular Biology, R Programming, Python Programming
Intermediate · Specialization · 3 - 6 Months

Erasmus University Rotterdam
Skills you'll gain: Econometrics, Time Series Analysis and Forecasting, Regression Analysis, Data Analysis, Statistical Analysis, Quantitative Research, Statistical Modeling, Statistics, Case Studies, Forecasting, Probability, Linear Algebra, Peer Review
Mixed · Course · 1 - 3 Months

Red Hat
Skills you'll gain: Object Oriented Programming (OOP), JSON, Python Programming, Debugging, Data Structures, Red Hat Enterprise Linux, Programming Principles, Scripting, Integrated Development Environments, Development Environment, Text Mining, File Management, Software Installation
Intermediate · Course · 3 - 6 Months