Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

IE Business School
Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Product Management, Product Strategy, New Product Development, Customer Engagement, Journey Mapping, Product Development, Experience Design, Internal Communications, Portfolio Management, Competitive Analysis, Employee Engagement, Conversion Funnel Analysis
Beginner · Course · 1 - 3 Months

Salesforce
Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Order Entry, Closing (Sales), Customer Relationship Management (CRM) Software, Lead Generation, Request For Quotation (RFQ), Sales Support, Customer Relationship Management, Sales Enablement, General Sales Practices, Service Management
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

ESSEC Business School
Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Asset Management, Hospitality, Marketing, Revenue Forecasting, Demand Planning, Financial Forecasting, Hotels and Accommodations, Target Market, Customer Demand Planning, Hotel Operations, Marketing Channel
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Spreadsheet Software, Marketing Analytics, Marketing Budgets, Business Reporting, Performance Reporting, Business Intelligence, Data Wrangling, Trend Analysis, Dashboard Creation, Data Manipulation, Data Analysis, Data Presentation, Performance Analysis, Descriptive Analytics, Data Visualization, Timelines
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Anthropic Claude, Claude Code, Visual Storytelling, AI powered creativity, Prompt Patterns, Prompt Engineering, Game Design, Work Breakdown Structure, Storytelling, Procedure Development, AI Workflows, Project Scoping, Ideation, Generative AI, Design Research, LLM Application, Brainstorming, Creativity, Project Documentation, Content Creation
Intermediate · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Compliance Training, Compliance Management, Regulatory Compliance, Health Insurance Portability And Accountability Act (HIPAA) Compliance, General Data Protection Regulation (GDPR), Medical Privacy, Law, Regulation, and Compliance, Legal Risk, Information Privacy, Governance Risk Management and Compliance, Personally Identifiable Information, Regulatory Requirements, Regulation and Legal Compliance, Internal Communications, Procedure Development, Data Security, Continuous Monitoring, Health Information Management, Risk Management, Business Strategy
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Responsible AI, Google Gemini, AI Workflows, AI Enablement, Generative AI, Artificial Intelligence, Google Workspace, AI Personalization
Beginner · Course · 1 - 4 Weeks

University of Alberta
Skills you'll gain: Software Architecture, Model View Controller, Unified Modeling Language, Object Oriented Design, Service Oriented Architecture, API Design, Systems Architecture, Web Services, Software Design Patterns, Software Design, Simple Object Access Protocol (SOAP), Microservices, Restful API, Software Design Documents, Software Visualization, Code Review, Product Family Engineering, Object Oriented Programming (OOP), Software Development, Java
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Behavioral Economics, Economics, Policy, and Social Studies, Social Sciences, Resource Allocation, Market Analysis, Socioeconomics, Consumer Behaviour, Decision Making, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Photo Editing, Adobe Illustrator, Adobe Express, Adobe Photoshop, Typography, Responsible AI, AI powered creativity, Color Theory, Generative AI, Graphic and Visual Design, Graphic and Visual Design Software, Graphic Design, Photography, Visual Storytelling, Data Ethics, Design, Adobe Firefly, Creative Design, Branding, Storytelling
Beginner · Specialization · 1 - 3 Months

Technion - Israel Institute of Technology
Skills you'll gain: Ideation, Innovation, Business Planning, Creative Problem-Solving, Creative Thinking, Value Propositions, Creativity, Entrepreneurship, Team Building, Operations Management, Problem Solving, Visionary, Business Strategy, Strategic Thinking, Initiative and Leadership, Market Research, New Product Development, Commercialization, Risk Management, New Business Development
Beginner · Specialization · 3 - 6 Months

University of Virginia
Skills you'll gain: Market Dynamics, Revenue Management, Cost Accounting, Supply And Demand, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Marketing Channel, Regression Analysis
Beginner · Course · 1 - 4 Weeks