SEO Courses
SEO courses cover strategies for optimizing website visibility in search engines, including keyword research, on-page and off-page optimization, and link-building techniques. You can learn how to analyze website performance using tools like Google Analytics and Google Search Console, as well as how to create content that aligns with search intent.
Popular SEO Courses and Certifications
Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Generative Engine Optimization (GEO), Content Marketing, Web Analytics, Blogs, Content Optimization, Search Engine Marketing, Content Creation, Digital Marketing Tools, Digital Marketing, Content Strategy, Market Research
University of California, Davis
Skills you'll gain: Search Engine Optimization, Keyword Research, Content Optimization, Marketing, Content Creation, Social Media
Alex Genadinik
Skills you'll gain: Generative Engine Optimization (GEO), Prompt Engineering, Keyword Research, Press Releases, Web Analytics and SEO, Search Engine Optimization, Web Analytics, Content Optimization, Frontend Performance, Google Analytics, Google Gemini, AI Workflows, Vibe coding, Competitive Analysis, AI literacy, Writing, Digital Marketing Tools, Public Relations, Digital Marketing, Digital Marketing Campaigns
Skills you'll gain: Generative Engine Optimization (GEO), Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement
Alex Genadinik
Skills you'll gain: Generative Engine Optimization (GEO), Keyword Research, Blogs, Search Engine Optimization, Web Analytics and SEO, Copywriting, Content Optimization, Web Analytics, Search Engine Marketing, Web Content, Google Analytics, Google Gemini, Web Presence, Digital Marketing Tools, Content Creation, Anthropic Claude, Auditing, Marketing, Digital Marketing, Marketing Planning
What brings you to Coursera today?
University of California, Davis
Skills you'll gain: Search Engine Optimization, Keyword Research, Campaign Management, Content Marketing, Content Performance Analysis, Content Strategy, Persona Development, Campaign Planning, Competitive Analysis, Stakeholder Management, Content Optimization, Content Creation, Web Analytics and SEO, Digital Marketing Campaigns, Content Development and Management, Social Media Strategy, Stakeholder Communications, Social Media Marketing, Data Analysis, Analytics
Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media, Social Media Strategy, Order Fulfillment, Paid media, Online Advertising, Search Engine Optimization, Performance Measurement, Spreadsheet Software, Campaign Management, E-Commerce, Loyalty Programs, Relationship Management, Marketing, Web Presence, Interviewing Skills
Skills you'll gain: Blogs, Search Engine Optimization, Content Optimization
Skills you'll gain: Keyword Research, Content Performance Analysis, Search Engine Optimization, Dashboard, AI Personalization, Campaign Planning, Scheduling, Web Analytics, Project Planning, Generative Engine Optimization (GEO), Email Automation, Customer Analysis, Campaign Management, Digital Marketing, Content Strategy, Generative AI Agents, Market Intelligence, Performance Analysis, Marketing Design, Strategic Partnership
University of California, Davis
Skills you'll gain: Search Engine Optimization, Persona Development, Branding, Algorithms, Data Analysis, Business Reporting
Skills you'll gain: Generative Engine Optimization (GEO), Content Performance Analysis, Search Engine Optimization, Content Optimization, Generative AI, Web Analytics and SEO, Keyword Research, Digital Marketing, Performance Measurement, Content Creation, Competitive Analysis, Semantic Web, Content Strategy, Artificial Intelligence, Web Content, Content Marketing, Content Development and Management, Analysis, Ethical Standards And Conduct, Data Strategy
Coursera
Skills you'll gain: Google Ads, Keyword Research, Target Audience, Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Marketing, Digital Marketing
How to choose the right SEO course
Start with what you want to focus on in SEO. If you're interested in local SEO strategies, choose courses covering Google My Business, local keyword research, and citation management. If you want to use SEO tools for analytics, look for courses that include training on Google Analytics, SEMrush, and Ahrefs. Compare these options to find the right fit for your needs.
Best free SEO courses
High-quality free SEO courses you can start today.
- Search Engine Optimization (SEO) with SquarespaceCourseraBeginnerLess Than 2 HoursFree
- Google Ads for BeginnersCourseraBeginnerLess Than 2 HoursFree
Best SEO courses from University of California, Davis
Top-rated SEO courses offered by University of California, Davis on Coursera.
- Google SEO FundamentalsUniversity of California, DavisIntermediate1 - 4 WeeksUniversity of California, Davis
- Search Engine Optimization (SEO)University of California, DavisBeginner3 - 6 MonthsUniversity of California, Davis
- Introduction to Google SEOUniversity of California, DavisBeginner1 - 4 WeeksUniversity of California, Davis
Best SEO certificate programs
Earn a certificate in SEO from top universities and companies.
- 2026 AI SEO Tools And Techniques (LLM SEO, GEO, AEO)Alex GenadinikBeginner3 - 6 MonthsSpecialization
- SEO Mastery: From Fundamentals to GenAI and GEO StrategiesIBMIntermediate1 - 3 MonthsSpecialization
- SEO Masterclass With AI SEO: Beginner To Advanced - 2026Alex GenadinikBeginner3 - 6 MonthsSpecialization
Best SEO courses for beginners
Top-rated beginner-friendly SEO courses with no prerequisites.
- Search Engine Optimization and Content MarketingIBMBeginner1 - 3 MonthsNo prerequisites
- Google Digital Marketing & E-commerceGoogleBeginner3 - 6 MonthsNo prerequisites
- AI SEO & GEO: Boost Your Brand's AI VisibilityCourseraBeginner3 - 6 MonthsNo prerequisites
