Coursera
  • All DegreesExplore Bachelor’s & Master’s degrees
  • Computer Science & EngineeringExplore Computer Science & Engineering degrees
  • BusinessExplore MBA & Business degrees
  • Bachelor’s DegreesExplore master’s degrees from leading universities
  • MasterTrack™Earn credit towards a Master’s degree
  • University CertificatesAdvance your career with graduate-level learning
Find your New CareerFor EnterpriseFor Universities
  • Browse
  • Top Courses
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Content Writing

    Filter by

    244 results for "content writing"

    • Free

      Placeholder
      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Communication, Marketing, Media Strategy & Planning, Business Psychology, Marketing Design, Marketing Management, Marketing Psychology, Media Production, Research and Design, Digital Marketing, Influencing, Writing, Advertising, Advertising Sales, MarTech, Storytelling, Brand Management, Entrepreneurship, Leadership and Management, Sales, Strategy, Strategy and Operations

      4.5

      (3.9k reviews)

      Intermediate · Course · 1-3 Months

    • Placeholder
      University of Michigan

      Good with Words: Writing and Editing

      Skills you'll gain: Communication, Writing, Leadership and Management, Business Communication, Professional Development, Project Management, Strategy and Operations, Creativity, Entrepreneurship, Marketing, Sales, Strategy

      4.7

      (2k reviews)

      Beginner · Specialization · 3-6 Months

    • Placeholder
      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Marketing, Digital Marketing, Search Engine Optimization, Research and Design, Marketing Design, MarTech, Web Design, Web Development, Back-End Web Development, Communication, HTML and CSS, Front-End Web Development, Full-Stack Web Development, Social Media, Brand Management, Influencing, Data Analysis, Entrepreneurship, Market Analysis, Marketing Management, Business Analysis, Business Psychology, Collaboration, Customer Relationship Management, Finance, Forecasting, Leadership and Management, Market Research, Marketing Psychology, Mobile Development, Mobile Development Tools, Persona Research, Probability & Statistics, Sales, Statistical Analysis, Strategy, Strategy and Operations, Web Development Tools, Accounting, Algorithms, Human Computer Interaction, Mathematics, Software Architecture, Software Engineering, Software Testing, Theoretical Computer Science, User Experience

      4.6

      (11.5k reviews)

      Beginner · Specialization · 3-6 Months

    • Placeholder
      Meta

      Meta Social Media Marketing

      Skills you'll gain: Marketing, Digital Marketing, Social Media, Communication, Advertising, Marketing Management, Media Strategy & Planning, Business Analysis, Sales, Marketing Design, Research and Design, Entrepreneurship, Brand Management, Market Research, Business Psychology, Marketing Psychology, Customer Analysis, Design and Product, Finance, Planning, Product Marketing, Budget Management, Strategy and Operations, Advertising Sales, Business Communication, Customer Support, Financial Management, Influencing, MarTech, Market Analysis, People Analysis, Performance Management, Persona Research, Spreadsheet Software, Statistical Tests, Storytelling, Writing, Leadership and Management, Strategy, Computer Networking, Data Analysis, Data Visualization, Database Administration, Databases, Experiment, Network Security, Probability & Statistics, Public Relations, Regulations and Compliance, Security Engineering, Security Strategy, Software Engineering, Software Security, Software Testing, Supply Chain and Logistics, Visual Design

      4.8

      (14.8k reviews)

      Beginner · Professional Certificate · 3-6 Months

    • Placeholder
      Meta

      Introduction to Social Media Marketing

      Skills you'll gain: Communication, Marketing, Social Media, Digital Marketing, Media Strategy & Planning, Advertising, Entrepreneurship, Marketing Management, Business Analysis, Customer Analysis, Leadership and Management, Market Research, Research and Design, Sales, Strategy, Strategy and Operations, Public Relations, Writing

      4.8

      (10.8k reviews)

      Beginner · Course · 1-3 Months

    • Free

      Placeholder
      Lund University

      Writing in English at University

      Skills you'll gain: Communication, Writing

      4.6

      (503 reviews)

      Beginner · Course · 1-4 Weeks

    • Placeholder

      Free

      Placeholder
      Duke University

      English Composition I

      Skills you'll gain: Writing, Communication, Business Analysis, Critical Thinking, Research and Design, Strategy and Operations

      4.6

      (1k reviews)

      Beginner · Course · 1-3 Months

    • Placeholder
      Placeholder
      Coursera Project Network

      Use WordPress to Create a Blog for your Business

      Skills you'll gain: Digital Marketing, Marketing, Web Design, Web Development, Software Engineering Tools, Web Development Tools

      4.5

      (1.5k reviews)

      Beginner · Guided Project · Less Than 2 Hours

    • Placeholder
      Placeholder
      Northwestern University

      Content Strategy for Professionals: Engaging Audiences

      Skills you'll gain: Communication, Entrepreneurship, Influencing, Leadership and Management, Marketing, Sales, Strategy, Strategy and Operations, User Experience

      4.6

      (661 reviews)

      Mixed · Course · 1-4 Weeks

    • Placeholder
      Placeholder
      Northwestern University

      Content Strategy for Professionals

      Skills you'll gain: Accounting, Big Data, Business Analysis, Business Psychology, Communication, Computer Networking, Computer Programming, Data Analysis, Data Management, Digital Marketing, Entrepreneurship, Financial Analysis, General Statistics, Human Computer Interaction, Human Learning, Influencing, Leadership and Management, Marketing, Network Model, Other Programming Languages, Planning, Probability & Statistics, Programming Principles, Sales, Social Media, Strategy, Strategy and Operations, Supply Chain and Logistics, User Experience, Web Development, Writing

      4.6

      (848 reviews)

      Beginner · Specialization · 3-6 Months

    • Placeholder
      Placeholder
      Coursera Project Network

      Create a Promotional Video using Canva

      Skills you'll gain: Marketing

      4.4

      (469 reviews)

      Beginner · Guided Project · Less Than 2 Hours

    • Placeholder

      Free

      Placeholder
      Shanghai Jiao Tong University

      Training and Practicing in English Public Speaking

      Skills you'll gain: Communication, Accounting, Leadership and Management, Marketing, Business Analysis, Clinical Data Management, Computer Vision, Data Management, General Accounting, Human Computer Interaction, Human Resources, Leadership Development, Machine Learning, Natural Language Processing, Public Relations, Spreadsheet Software, User Experience, Writing

      4.5

      (87 reviews)

      Beginner · Course · 1-3 Months

    1234…21

    In summary, here are 10 of our most popular content writing courses

    • The Strategy of Content Marketing: University of California, Davis
    • Good with Words: Writing and Editing: University of Michigan
    • Search Engine Optimization (SEO): University of California, Davis
    • Meta Social Media Marketing: Meta
    • Introduction to Social Media Marketing: Meta
    • Writing in English at University: Lund University
    • English Composition I: Duke University
    • Use WordPress to Create a Blog for your Business: Coursera Project Network
    • Content Strategy for Professionals: Engaging Audiences: Northwestern University
    • Content Strategy for Professionals: Northwestern University

    Skills you can learn in Business Essentials

    Analytics (37)
    Presentation (33)
    Modeling (29)
    Business Analytics (27)
    Language (26)
    Microsoft Excel (26)
    Writing (26)
    Speech (18)
    Plan (17)
    Business Communication (16)
    Decision-making (16)
    Leadership (15)

    Frequently Asked Questions about Content Writing

    • Content writing is the creation of content specifically for internet channels, including blogs, social media, e-commerce sites, and more. In the context of the Web, “content” means information that is targeted towards the interests of a desired audience. Because good content writing can improve search engine optimization (SEO) rankings, reach famous influencers, and otherwise increase the prominence of a brand, content marketing has become an important part of marketing and communications strategy for many companies.

      While writing for content marketing is similar to traditional copywriting in advertising, it is different in both form and function. Blogs and other pieces of content writing are often hundreds or thousands of words, and seek to deliver free, valuable content to your audience with a goal of attracting them and ultimately turning them into customers. Copywriting is typically focused on shorter advertisements, webpage design elements, and emails that aim to convince the audience to take a specific action like buying a product or signing up for a mailing list.

      Despite these differences, content writing and copywriting both rely on many of the same types of good writing skills. Like copywriters, content writers must be able to write with both creativity and clarity, and they must possess excellent editing skills to meet word counts and keep their finished product focused on the goal. And, in the words of leading content writing site Copyblogger, the top professionals in this field must “combine strategic copywriting with great content to get the best of both worlds”.‎

    • If you are a writer interested in working in the world of advertising and marketing, a background in content marketing has become an essential part of the job description in the 21st century. With strong writing and editing skills, this career path can offer you fast-paced and engaging work as well as good pay.

      Alternatively, if you have an understanding of how content writing fits within today’s marketing landscape, you may become a marketing research analyst or marketing manager. According to the Bureau of Labor Statistics, marketing manager jobs pay a median wage of $135,900 per year, and “advertising managers who can navigate the digital world should have the best prospects.”‎

    • Yes, you can! Content writing is native to the internet, just like Coursera’s industry-leading online learning platform. With Coursera, you can take courses covering every aspect of the digital marketing world, including content writing, from top-ranked schools like Northwestern University, and University of Michigan. You can even take a course on content marketing jointly presented by University of California Davis and Copyblogger, a leading authority in the field.‎

    • Some of the skills or experience you may need to already have before learning content marketing include having the ability to clearly communicate through writing, proficiency working on a computer, and being comfortable researching information on the internet. If you can complete short- and long-term projects quickly, you may already have some of the skills needed to learn content writing. If you have done any copywriting, SEO and keyword research, or marketing, you may already have the experience needed to learn cutting-edge content writing strategies and techniques. In addition, if you have any experience using content management systems or other emerging digital delivery platforms and technologies, you could be well on your way to learning content writing.‎

    • There are many career paths for someone who studied content writing, including writing, editing, and content creation for a vast array of online websites. The most common career path for a content writer includes becoming a web content provider for online publications, e-commerce sites, and blogs. Another common career path for someone in content writing is to become a paid social media contributor, better known as an influencer. There are still plenty of traditional career paths for someone in content writing, such as marketing and journalism, but the content will be posted online instead of only published in print.‎

    • The topics you can study that are related to content writing may include advanced SEO strategies, social media marketing and management, Google Ads, and Google Analytics. If you are planning to open or run a social media site, blog, or e-commerce site, brand management is another topic to consider studying.‎

    • The types of places that hire people with a background in content writing include any company or agency that requires a solid and consistent online presence through online content, also known as campaigns. Places that need content writers can range from hospitals and health care providers to educational facilities, local businesses, and national retailers. Oftentimes, the types of places that hire content writers offer work that is remote because it is done on the internet.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
    Other topics to explore
    Placeholder
    Arts and Humanities
    338 courses
    Placeholder
    Business
    1095 courses
    Placeholder
    Computer Science
    668 courses
    Placeholder
    Data Science
    425 courses
    Placeholder
    Information Technology
    145 courses
    Placeholder
    Health
    471 courses
    Placeholder
    Math and Logic
    70 courses
    Placeholder
    Personal Development
    137 courses
    Placeholder
    Physical Science and Engineering
    413 courses
    Placeholder
    Social Sciences
    401 courses
    Placeholder
    Language Learning
    150 courses

    Coursera Footer

    Learn Something New

    • Learn a Language
    • Learn Accounting
    • Learn Coding
    • Learn Copywriting
    • Learn HR
    • Learn Public Relations
    • Boulder MS Data Science
    • Illinois iMBA
    • Illinois MS Computer Science
    • UMich MS in Applied Data Science

    Popular Data Science Topics

    • Artificial Intelligence
    • Data Analysis
    • Data Engineering
    • Data Science
    • Excel
    • Machine Learning
    • Python
    • Power BI
    • R Programming
    • SQL

    Popular Computer Science & IT Topics

    • Blockchain
    • Coding
    • Computer Science
    • Cybersecurity
    • Full Stack Web Development
    • IT
    • Java
    • Software Engineering
    • Web Design
    • Web Development

    Popular Business Topics

    • Accounting
    • Business Finance
    • Communication Skills
    • Leadership & Management
    • Marketing
    • Product Management
    • Project Management
    • UX Design
    • UX Research
    • Writing

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Coronavirus Response
    • Free Courses
    • All Courses

    Community

    • Learners
    • Partners
    • Beta Testers
    • Translators
    • Blog
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    Learn Anywhere
    Placeholder
    Placeholder
    Placeholder
    © 2023 Coursera Inc. All rights reserved.
    • Placeholder
    • Placeholder
    • Placeholder
    • Placeholder
    • Placeholder
    • Placeholder