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Content Writing Courses

Showing 263 total results for "content writing"

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    Good with Words: Writing and Editing
    University of Michigan
    SPECIALIZATION
    Rated 4.7 out of five stars. 874 reviews
    4.7(874)
    42k students
    Beginner LevelBeginner
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    The Strategy of Content Marketing
    University of California, Davis
    COURSE
    Rated 4.5 out of five stars. 2719 reviews
    4.5(2,719)
    190k students
    Intermediate LevelIntermediate
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    Content Strategy for Professionals
    Northwestern University
    SPECIALIZATION
    Rated 4.6 out of five stars. 688 reviews
    4.6(688)
    36k students
    Beginner LevelBeginner
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    Search Engine Optimization (SEO)
    University of California, Davis
    SPECIALIZATION
    Rated 4.6 out of five stars. 8607 reviews
    4.6(8,607)
    220k students
    Beginner LevelBeginner
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    Writing in English at University
    Lund University
    COURSE
    Rated 4.7 out of five stars. 366 reviews
    4.7(366)
    110k students
    Beginner LevelBeginner
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    Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences
    UNSW Sydney (The University of New South Wales)
    COURSE
    Rated 4.7 out of five stars. 542 reviews
    4.7(542)
    66k students
    Mixed LevelMixed
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    Business English for Non-Native Speakers
    The Hong Kong University of Science and Technology
    SPECIALIZATION
    Rated 4.5 out of five stars. 1663 reviews
    4.5(1,663)
    210k students
    Beginner LevelBeginner
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    How to Write a Resume (Project-Centered Course)
    The State University of New York
    COURSE
    Rated 4.5 out of five stars. 3132 reviews
    4.5(3,132)
    170k students
    Mixed LevelMixed
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    Writing Professional Email and Memos (Project-Centered Course)
    University System of Georgia
    COURSE
    Rated 4.3 out of five stars. 263 reviews
    4.3(263)
    72k students
    Mixed LevelMixed
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    Writing in the Sciences
    Stanford University
    COURSE
    Rated 4.9 out of five stars. 4230 reviews
    4.9(4,230)
    200k students
    Beginner LevelBeginner
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    Introduction to Personal Branding
    University of Virginia
    COURSE
    Rated 4.4 out of five stars. 6890 reviews
    4.4(6,890)
    210k students
    Beginner LevelBeginner
  • Placeholder
    English for Business and Entrepreneurship
    University of Pennsylvania
    COURSE
    Rated 4.9 out of five stars. 3327 reviews
    4.9(3,327)
    290k students
    Beginner LevelBeginner
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    Social Media Marketing
    Northwestern University
    SPECIALIZATION
    Rated 4.6 out of five stars. 4536 reviews
    4.6(4,536)
    170k students
    Beginner LevelBeginner
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    Content Strategy for Professionals: Ensuring Your Content's Impact
    Northwestern University
    COURSE
    Rated 4.6 out of five stars. 150 reviews
    4.6(150)
    10k students
    Mixed LevelMixed
  • Placeholder
    Content Strategy for Professionals: Engaging Audiences
    Northwestern University
    COURSE
    Rated 4.6 out of five stars. 538 reviews
    4.6(538)
    28k students
    Mixed LevelMixed
  • Placeholder
    Advanced Content and Social Tactics to Optimize SEO
    University of California, Davis
    COURSE
    Rated 4.5 out of five stars. 797 reviews
    4.5(797)
    49k students
    Intermediate LevelIntermediate
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    Technical Writing
    Moscow Institute of Physics and Technology
    COURSE
    Rated 4.6 out of five stars. 388 reviews
    4.6(388)
    33k students
    Intermediate LevelIntermediate
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    Script Writing: Write a Pilot Episode for a TV or Web Series (Project-Centered Course)
    Michigan State University
    COURSE
    Rated 4.5 out of five stars. 592 reviews
    4.5(592)
    75k students
    Mixed LevelMixed
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    Business English Communication Skills
    University of Washington
    SPECIALIZATION
    Rated 4.8 out of five stars. 3133 reviews
    4.8(3,133)
    210k students
    Intermediate LevelIntermediate
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    Social Media Management
    Facebook
    COURSE
    Rated 4.9 out of five stars. 724 reviews
    4.9(724)
    26k students
    Beginner LevelBeginner
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In summary, here are 10 of our most popular content writing courses

  • Good with Words: Writing and Editing: University of Michigan
  • The Strategy of Content Marketing: University of California, Davis
  • Content Strategy for Professionals: Northwestern University
  • Search Engine Optimization (SEO): University of California, Davis
  • Writing in English at University: Lund University
  • Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences: UNSW Sydney (The University of New South Wales)
  • Business English for Non-Native Speakers: The Hong Kong University of Science and Technology
  • How to Write a Resume (Project-Centered Course): The State University of New York
  • Writing Professional Email and Memos (Project-Centered Course): University System of Georgia
  • Writing in the Sciences: Stanford University

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

Frequently Asked Questions about Content Writing

  • Content writing is the creation of content specifically for internet channels, including blogs, social media, e-commerce sites, and more. In the context of the Web, “content” means information that is targeted towards the interests of a desired audience. Because good content writing can improve search engine optimization (SEO) rankings, reach famous influencers, and otherwise increase the prominence of a brand, content marketing has become an important part of marketing and communications strategy for many companies.

    While writing for content marketing is similar to traditional copywriting in advertising, it is different in both form and function. Blogs and other pieces of content writing are often hundreds or thousands of words, and seek to deliver free, valuable content to your audience with a goal of attracting them and ultimately turning them into customers. Copywriting is typically focused on shorter advertisements, webpage design elements, and emails that aim to convince the audience to take a specific action like buying a product or signing up for a mailing list.

    Despite these differences, content writing and copywriting both rely on many of the same types of good writing skills. Like copywriters, content writers must be able to write with both creativity and clarity, and they must possess excellent editing skills to meet word counts and keep their finished product focused on the goal. And, in the words of leading content writing site Copyblogger, the top professionals in this field must “combine strategic copywriting with great content to get the best of both worlds”.

  • If you are a writer interested in working in the world of advertising and marketing, a background in content marketing has become an essential part of the job description in the 21st century. With strong writing and editing skills, this career path can offer you fast-paced and engaging work as well as good pay.

    Alternatively, if you have an understanding of how content writing fits within today’s marketing landscape, you may become a marketing research analyst or marketing manager. According to the Bureau of Labor Statistics, marketing manager jobs pay a median wage of $135,900 per year, and “advertising managers who can navigate the digital world should have the best prospects.”

  • Yes, you can! Content writing is native to the internet, just like Coursera’s industry-leading online learning platform. With Coursera, you can take courses covering every aspect of the digital marketing world, including content writing, from top-ranked schools like Northwestern University, and University of Michigan. You can even take a course on content marketing jointly presented by University of California Davis and Copyblogger, a leading authority in the field.

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