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    • Content Writing

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    244 results for "content writing"

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      University of Glasgow

      Computational Thinking with Javascript 1: Draw & Animate

      Skills you'll gain: Computational Thinking, Computer Programming, Theoretical Computer Science, Javascript, Programming Principles

      Beginner · Course · 1-4 Weeks

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      University of Colorado System

      SRS Documents: Requirements and Diagrammatic Notations

      Skills you'll gain: Computer Architecture, Human Resources, Design and Product, Product Design, Project Management, Software Architecture, Software Engineering, Strategy and Operations, Theoretical Computer Science

      4.3

      (46 reviews)

      Beginner · Course · 1-3 Months

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      National University of Singapore

      Engaging in Persuasive and Credible Communication

      Skills you'll gain: Collaboration, Communication, Emotional Intelligence, Leadership and Management

      4.6

      (263 reviews)

      Beginner · Course · 1-4 Weeks

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      The Hong Kong University of Science and Technology

      Business English for Cross-cultural Communication

      Skills you'll gain: Business Communication, Business Psychology, Communication, Culture, Leadership and Management

      4.7

      (370 reviews)

      Mixed · Course · 1-3 Months

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      CertNexus

      Turn Ethical Frameworks into Actionable Steps

      Skills you'll gain: Leadership and Management, Strategy and Operations, Business Analysis, Sales

      4.7

      (101 reviews)

      Beginner · Course · 1-3 Months

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      Rice University

      Interpersonal Communication for Engineering Leaders

      Skills you'll gain: Communication, Leadership and Management, Human Resources, Business Psychology, Conflict Management, Culture, Leadership Development

      4.7

      (158 reviews)

      Mixed · Course · 1-3 Months

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      Duke University

      Python Essentials for MLOps

      Skills you'll gain: Computer Programming, Python Programming, Statistical Programming, Data Management, Data Structures, Theoretical Computer Science, Applied Machine Learning, Machine Learning

      Intermediate · Course · 1-3 Months

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      University of Illinois at Urbana-Champaign

      Sustainable Innovation for Subsistence Marketplaces

      Skills you'll gain: Entrepreneurship, Market Research, Research and Design

      4.1

      (115 reviews)

      Beginner · Course · 1-3 Months

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      Johns Hopkins University

      Health for All Through Primary Health Care

      Skills you'll gain: Design and Product, Entrepreneurship, Human Computer Interaction, Market Research, Research and Design, User Research

      4.7

      (252 reviews)

      Mixed · Course · 1-3 Months

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      HubSpot Academy

      Inbound Sales

      Skills you'll gain: Sales, Inside Sales, Prospecting and Qualification, Strategy, Insurance Sales

      Beginner · Course · 1-3 Months

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      NIIT

      Building High Quality User Experience Using Material UI

      Skills you'll gain: Web Development, Front-End Web Development, HTML and CSS, React (web framework), Web Design

      Intermediate · Course · 1-4 Weeks

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      Coursera Project Network

      Create Visually Engaging Presentations using Microsoft Sway

      Skills you'll gain: Business Communication, Business Development, Graphic Design

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular content writing courses

    • Computational Thinking with Javascript 1: Draw & Animate: University of Glasgow
    • SRS Documents: Requirements and Diagrammatic Notations: University of Colorado System
    • Engaging in Persuasive and Credible Communication: National University of Singapore
    • Business English for Cross-cultural Communication: The Hong Kong University of Science and Technology
    • Turn Ethical Frameworks into Actionable Steps: CertNexus
    • Interpersonal Communication for Engineering Leaders: Rice University
    • Python Essentials for MLOps: Duke University
    • Sustainable Innovation for Subsistence Marketplaces: University of Illinois at Urbana-Champaign
    • Health for All Through Primary Health Care: Johns Hopkins University
    • Inbound Sales: HubSpot Academy

    Skills you can learn in Business Essentials

    Analytics (37)
    Presentation (33)
    Modeling (29)
    Business Analytics (27)
    Language (26)
    Microsoft Excel (26)
    Writing (26)
    Speech (18)
    Plan (17)
    Business Communication (16)
    Decision-making (16)
    Leadership (15)

    Frequently Asked Questions about Content Writing

    • Content writing is the creation of content specifically for internet channels, including blogs, social media, e-commerce sites, and more. In the context of the Web, “content” means information that is targeted towards the interests of a desired audience. Because good content writing can improve search engine optimization (SEO) rankings, reach famous influencers, and otherwise increase the prominence of a brand, content marketing has become an important part of marketing and communications strategy for many companies.

      While writing for content marketing is similar to traditional copywriting in advertising, it is different in both form and function. Blogs and other pieces of content writing are often hundreds or thousands of words, and seek to deliver free, valuable content to your audience with a goal of attracting them and ultimately turning them into customers. Copywriting is typically focused on shorter advertisements, webpage design elements, and emails that aim to convince the audience to take a specific action like buying a product or signing up for a mailing list.

      Despite these differences, content writing and copywriting both rely on many of the same types of good writing skills. Like copywriters, content writers must be able to write with both creativity and clarity, and they must possess excellent editing skills to meet word counts and keep their finished product focused on the goal. And, in the words of leading content writing site Copyblogger, the top professionals in this field must “combine strategic copywriting with great content to get the best of both worlds”.‎

    • If you are a writer interested in working in the world of advertising and marketing, a background in content marketing has become an essential part of the job description in the 21st century. With strong writing and editing skills, this career path can offer you fast-paced and engaging work as well as good pay.

      Alternatively, if you have an understanding of how content writing fits within today’s marketing landscape, you may become a marketing research analyst or marketing manager. According to the Bureau of Labor Statistics, marketing manager jobs pay a median wage of $135,900 per year, and “advertising managers who can navigate the digital world should have the best prospects.”‎

    • Yes, you can! Content writing is native to the internet, just like Coursera’s industry-leading online learning platform. With Coursera, you can take courses covering every aspect of the digital marketing world, including content writing, from top-ranked schools like Northwestern University, and University of Michigan. You can even take a course on content marketing jointly presented by University of California Davis and Copyblogger, a leading authority in the field.‎

    • Some of the skills or experience you may need to already have before learning content marketing include having the ability to clearly communicate through writing, proficiency working on a computer, and being comfortable researching information on the internet. If you can complete short- and long-term projects quickly, you may already have some of the skills needed to learn content writing. If you have done any copywriting, SEO and keyword research, or marketing, you may already have the experience needed to learn cutting-edge content writing strategies and techniques. In addition, if you have any experience using content management systems or other emerging digital delivery platforms and technologies, you could be well on your way to learning content writing.‎

    • There are many career paths for someone who studied content writing, including writing, editing, and content creation for a vast array of online websites. The most common career path for a content writer includes becoming a web content provider for online publications, e-commerce sites, and blogs. Another common career path for someone in content writing is to become a paid social media contributor, better known as an influencer. There are still plenty of traditional career paths for someone in content writing, such as marketing and journalism, but the content will be posted online instead of only published in print.‎

    • The topics you can study that are related to content writing may include advanced SEO strategies, social media marketing and management, Google Ads, and Google Analytics. If you are planning to open or run a social media site, blog, or e-commerce site, brand management is another topic to consider studying.‎

    • The types of places that hire people with a background in content writing include any company or agency that requires a solid and consistent online presence through online content, also known as campaigns. Places that need content writers can range from hospitals and health care providers to educational facilities, local businesses, and national retailers. Oftentimes, the types of places that hire content writers offer work that is remote because it is done on the internet.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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