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    • Marketing Analytics

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    1244 results for "marketing analytics"

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      Coursera Project Network

      Create a Custom Marketing Analytics Dashboard in Data Studio

      Skills you'll gain: Business Analysis, Data Analysis, Data Analysis Software, Data Visualization, Data Visualization Software, Marketing

      4.4

      (79 reviews)

      Intermediate · Guided Project · Less Than 2 Hours

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      Coursera Project Network

      Measure a Marketing Strategy using Facebook Insights

      Skills you'll gain: Communication, Data Analysis, Digital Marketing, Marketing, Project Management, Social Media, Strategy and Operations, Strategy

      4.6

      (22 reviews)

      Beginner · Guided Project · Less Than 2 Hours

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      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Marketing, Digital Marketing, Search Engine Optimization, Research and Design, Marketing Design, MarTech, Web Design, Web Development, Back-End Web Development, Communication, HTML and CSS, Front-End Web Development, Full-Stack Web Development, Social Media, Brand Management, Influencing, Data Analysis, Entrepreneurship, Market Analysis, Marketing Management, Business Analysis, Business Psychology, Collaboration, Customer Relationship Management, Finance, Forecasting, Leadership and Management, Market Research, Marketing Psychology, Mobile Development, Mobile Development Tools, Persona Research, Probability & Statistics, Sales, Statistical Analysis, Strategy, Strategy and Operations, Web Development Tools, Accounting, Algorithms, Human Computer Interaction, Mathematics, Software Architecture, Software Engineering, Software Testing, Theoretical Computer Science, User Experience

      4.6

      (11.4k reviews)

      Beginner · Specialization · 3-6 Months

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      University of Maryland, College Park

      Survey Data Collection and Analytics

      Skills you'll gain: Research and Design, Survey Creation, Probability & Statistics, General Statistics, Data Analysis, Entrepreneurship, Market Research, Big Data, Data Management, Extract, Transform, Load, Change Management, Communication, Computer Programming, Journalism, Leadership and Management, Programming Principles, Strategy and Operations

      4.3

      (1.3k reviews)

      Beginner · Specialization · 3-6 Months

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      IE Business School

      Marketing Strategy

      Skills you'll gain: Marketing, Market Analysis, Market Research, Research and Design, Design and Product, Entrepreneurship, Leadership and Management, Brand Management, Business Analysis, Communication, Customer Analysis, Sales, Strategy and Operations, Human Computer Interaction, Media Strategy & Planning, Strategy, User Research, Business Psychology, Finance, Investment Management, Marketing Psychology, Product Lifecycle, Product Management, Product Marketing, Product Strategy, Advertising, Decision Making, Planning, Supply Chain and Logistics

      4.5

      (5.6k reviews)

      Beginner · Specialization · 3-6 Months

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      Aptly

      Marketing with TikTok

      Skills you'll gain: Marketing, Communication, Social Media, Brand Management, Media Strategy & Planning, E-Commerce, Entrepreneurship, Leadership and Management, Market Analysis, Planning, Sales, Supply Chain and Logistics

      4.6

      (9 reviews)

      Beginner · Specialization · 1-3 Months

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      University of Illinois at Urbana-Champaign

      Business Analytics

      Skills you'll gain: Data Analysis, Business Analysis, Machine Learning, Statistical Programming, Data Visualization, R Programming, Data Management, Accounting, Business Communication, Communication, Exploratory Data Analysis, Algorithms, Data Analysis Software, Data Visualization Software, Machine Learning Algorithms, Probability & Statistics, Theoretical Computer Science, Big Data, Data Mining, Natural Language Processing, Statistical Analysis, Storytelling, Audit, Basic Descriptive Statistics, BlockChain, Business Psychology, Customer Analysis, Extract, Transform, Load, Finance, Graph Theory, Management Accounting, Marketing Psychology, Mathematics, Network Analysis, Regression, Software Engineering, Software Testing, Spreadsheet Software, Statistical Visualization, Business Intelligence, Data Structures, Design and Product, Entrepreneurship, Human Computer Interaction, Market Research, Research and Design, User Research

      4.6

      (801 reviews)

      Beginner · Specialization · 3-6 Months

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      IBM

      IBM Cybersecurity Analyst

      Skills you'll gain: Security Engineering, Cyberattacks, Computer Security Incident Management, Network Security, System Security, Network Model, Computer Networking, Cryptography, Security Strategy, Python Programming, System Software, Cloud Infrastructure, Human Factors (Security), Operating Systems, Computer Programming, Databases, Other Programming Languages, Cloud Computing, Cloud Engineering, DevOps, Linux, Mobile Security, Software Security, Agile Software Development, Application Development, Cloud Management, Computer Architecture, Computer Security Models, Data Analysis, Data Management, Data Structures, Data Warehousing, Database Administration, Database Application, Distributed Computing Architecture, Entrepreneurship, Finance, Leadership and Management, Marketing, Mathematics, Mobile Development, Network Analysis, Network Architecture, Networking Hardware, Regulations and Compliance, SQL, Sales, Security Software, Software Engineering, Software Testing, Statistical Programming, Strategy, Strategy and Operations, Theoretical Computer Science

      4.6

      (18.9k reviews)

      Beginner · Professional Certificate · 3-6 Months

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      University of Illinois at Urbana-Champaign

      Predictive Analytics and Data Mining

      Skills you'll gain: Algorithms, Bayesian Statistics, Data Analysis, Entrepreneurship, Market Research, Probability & Statistics, Research and Design, Theoretical Computer Science, Accounting, Advertising, Algebra, Communication, Econometrics, Marketing, Mathematics

      4.4

      (128 reviews)

      Intermediate · Course · 1-4 Weeks

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      Google

      Assess for Success: Marketing Analytics and Measurement

      Skills you'll gain: Digital Marketing, Marketing, Marketing Management, Data Analysis, Media Strategy & Planning, Data Visualization, Algorithms, Big Data, Business Analysis, Communication, Data Management, Data Mining, Entrepreneurship, Financial Analysis, Leadership and Management, Market Research, Microsoft Excel, Planning, Probability & Statistics, Research and Design, Sales, Software Engineering, Software Testing, Strategy and Operations, Supply Chain and Logistics, Theoretical Computer Science, Web Development

      4.6

      (485 reviews)

      Beginner · Course · 1-4 Weeks

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      Meta

      Data Analytics Methods for Marketing

      Skills you'll gain: Marketing, Business Analysis, Data Analysis, Marketing Management, Statistical Analysis, Digital Marketing, Media Strategy & Planning, Advertising, Experiment, Forecasting, Market Analysis, Market Research, Probability & Statistics, Regression, Research and Design, Statistical Tests, Algorithms, Econometrics, Entrepreneurship, General Statistics, Machine Learning, Machine Learning Algorithms, Software Engineering, Software Testing, Theoretical Computer Science

      4.8

      (108 reviews)

      Beginner · Course · 1-4 Weeks

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      University of Illinois at Urbana-Champaign

      Digital Marketing Analytics in Practice

      Skills you'll gain: Business, Market Analysis, Marketing, Digital Marketing, Big Data, Data Analysis, Data Management, Data Visualization

      4.5

      (3.2k reviews)

      Beginner · Course · 1-4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Create a Custom Marketing Analytics Dashboard in Data Studio: Coursera Project Network
    • Measure a Marketing Strategy using Facebook Insights: Coursera Project Network
    • Search Engine Optimization (SEO): University of California, Davis
    • Survey Data Collection and Analytics: University of Maryland, College Park
    • Marketing Strategy: IE Business School
    • Marketing with TikTok: Aptly
    • Business Analytics: University of Illinois at Urbana-Champaign
    • IBM Cybersecurity Analyst: IBM
    • Predictive Analytics and Data Mining: University of Illinois at Urbana-Champaign
    • Assess for Success: Marketing Analytics and Measurement: Google

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    • Marketing analytics is a set of tools used by market researchers to measure, analyze, and interpret marketing metrics so that they can make informed decisions about brand development and customer experiences. Especially in this era of big data, marketing analytics has become a powerful tool in the pursuit of important business goals like improving brand equity and increasing customer lifetime value.

      In order to derive meaningful insights from customers, market research has always used direct tools like surveys and marketing experiments. Yet, now with e-commerce and social media creating vast customer datasets, data analysis techniques can be used to create more sophisticated models of consumer behavior. For example, linear regression analysis can be used to identify key variables affecting customer purchases, allowing for the creation of predictive analytics that can be used to guide marketing choices.‎

    • Analytics skills help organizations navigate the future by enabling them to harness insights from the ever-expanding pools of data being generated each and every moment. Being able to make sense of this data is important for marketing professionals of all kinds, making marketing analytics a valuable skill for brand managers, survey researchers, social media specialists, and chief marketing officers (CMOs) alike.

      A background in marketing analytics is particularly important for market research analysts. They gather, analyze, and interpret data on products, customers, and competitors to inform product development, advertising, and sales plans. According to the Bureau of Labor Statistics, they make a median salary of $63,790 per year, and their job growth is expected to be much faster than the average for all occupations due to the increasing use of data and market research across many industries.‎

    • Absolutely! Coursera offers a broad range of online courses and Specializations on marketing analytics, as well as associated topics like digital marketing and business analytics. With Coursera, you can learn about marketing analytics remotely from top-ranked institutions like the University of Virginia, Emory University, and the University of Pennsylvania, so you won’t have to sacrifice the quality of your education to learn online.

      You’ll be completing the same coursework and working with the same faculty as on-campus students, yet at a lower tuition. And, with collaborative group projects, you’ll also get to practice the teamwork skills that are so important to marketing teams the world over.‎

    • The skills and experience that you might need to already have before starting to learn marketing analytics would include a keen sense of B2C or B2B purchasing habits, a strong knowledge of keyword research and data analytics, and an understanding of the basics of SEO. Marketing analysts use these skills together to analyze, measure, and manage the marketing performance of a product or service. This process involves data analytics, marketing research, sales and inventory, and other data points to help optimize a product’s return on investment (ROI).‎

    • The kind of people best suited for work that involves marketing analytics are people who are good at understanding business, marketing, and consumer behavior. When you work in marketing analytics, you need to organize data, develop spreadsheet models to analyze the data, and use this finished product to support business decisions about consumers for your products. People in marketing analytics may be creative and analytical at the same time, using both sides of the brain to make accurate product management decisions. The kind of people who are best suited for marketing analytics roles may be the ones who understand how to measure brand and customer assets, evaluate the effectiveness of keywords in an SEO campaign, and know the basics of pinpointing key marketing messages.‎

    • You might know if learning marketing analytics is right for you if you love to study data and try to analyze any obvious patterns that can help you adjust marketing messages. For instance, if the marketing analytics shows you a pattern of more sales over weekends for a certain online course, then you can use this information to bring possible discounts and savings to high-volume buyers on the weekend. If you love to Interpret data in these ways for future marketing and business decisions, then learning marketing analytics may be the right career move for you.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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