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    • Marketing Analytics

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    1244 results for "marketing analytics"

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      IESE Business School

      Think like a CFO

      Skills you'll gain: Finance, Accounting, Financial Accounting, Investment Management, Financial Management, Management Accounting, Financial Analysis, Leadership and Management, Business Development, Sales, Business Analysis, Cash Management, Corporate Accouting, Data Analysis, Market Analysis, Marketing, Microsoft Excel, Risk Management, Correlation And Dependence, Entrepreneurship, Forecasting, General Accounting, Operational Analysis, Probability & Statistics

      4.8

      (5.5k reviews)

      Beginner · Specialization · 3-6 Months

    • Free

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      Università Bocconi

      Management of Fashion and Luxury Companies

      Skills you'll gain: Brand Management, Marketing, Business Design, Business Research, Communication, Market Analysis, Marketing Management, Research and Design, Retail Sales, Sales, Advertising, Advertising Sales, Digital Marketing, Influencing, Leadership and Management, Market Research, Merchandising, Strategy, Strategy and Operations, Business Communication, Design and Product, E-Commerce, Entrepreneurship, Retail Store Operations, Supply Chain and Logistics

      4.7

      (5.3k reviews)

      Mixed · Course · 1-3 Months

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      Rice University

      Investment and Portfolio Management

      Skills you'll gain: Finance, Investment Management, Behavioral Economics, Business Psychology, Risk Management, Accounting, Data Analysis, Financial Management, Securities Trading, Business Analysis, Financial Analysis, Leadership and Management, Market Analysis, Marketing, Microsoft Excel, Performance Management, Probability & Statistics, Spreadsheet Software, Strategy and Operations

      4.5

      (2.4k reviews)

      Beginner · Specialization · 3-6 Months

    • Free

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      Northwestern University

      Sports Marketing

      Skills you'll gain: Communication, Entrepreneurship, Market Analysis, Marketing, Sales, Strategy, Strategy and Operations

      4.7

      (1.1k reviews)

      Intermediate · Course · 1-3 Months

    • Free

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      University of Geneva

      International Organizations Management

      Skills you'll gain: Entrepreneurship, Leadership and Management, Business Psychology, Organizational Development, Collaboration, Communication, Marketing, Sales, Strategy, Strategy and Operations, Brand Management, Market Analysis, Computer Networking, Human Resources, Leadership Development, Marketing Management, Media Strategy & Planning, Network Model

      4.8

      (1.6k reviews)

      Beginner · Course · 1-3 Months

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      University of Minnesota

      Healthcare Marketplace

      Skills you'll gain: Entrepreneurship, Market Research, Research and Design, Clinical Data Management, Data Analysis, Data Management, Design and Product, Product Management, Strategy and Operations, Business Analysis, Insurance Sales, Leadership and Management, Sales, Basic Descriptive Statistics, Billing & Invoicing, Customer Analysis, Facility Management, Finance, Financial Management, Forecasting, Probability & Statistics, Process Analysis, Regulations and Compliance, Statistical Tests, Supply Chain and Logistics, Critical Thinking, General Statistics, Market Analysis, Marketing, Payments, Risk Management

      4.5

      (1.3k reviews)

      Beginner · Specialization · 3-6 Months

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      Google

      Satisfaction Guaranteed: Develop Customer Loyalty Online

      Skills you'll gain: Digital Marketing, Marketing, Sales, Business Communication, Communication, Customer Success, E-Commerce, Leadership and Management, Professional Development, Research and Design, Strategy and Operations, Survey Creation, Customer Relationship Management, Customer Support, Data Analysis, Entrepreneurship, Finance, Financial Analysis, Human Resources, Market Analysis, Market Research, Mathematics, Search Engine Optimization, Supply Chain and Logistics

      4.8

      (755 reviews)

      Beginner · Course · 1-4 Weeks

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      University of Illinois at Urbana-Champaign

      Auditing I: Conceptual Foundations of Auditing

      Skills you'll gain: Accounting, Audit, General Statistics, Market Analysis, Marketing, Probability & Statistics, Finance, Generally Accepted Accounting Principles (GAAP), Risk Management

      4.7

      (476 reviews)

      Mixed · Course · 1-3 Months

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      University of California, Davis

      Introduction to Google SEO

      Skills you'll gain: Communication, Digital Marketing, Marketing, MarTech, Search Engine Optimization, Brand Management, Influencing, Marketing Management, Research and Design, Market Analysis, Marketing Design, Persona Research, Social Media, Algorithms, Back-End Web Development, Human Computer Interaction, Strategy, Theoretical Computer Science, User Experience, Web Development

      4.6

      (9.4k reviews)

      Beginner · Course · 1-4 Weeks

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      University of California, Davis

      Advanced Search Engine Optimization Strategies

      Skills you'll gain: Marketing, Search Engine Optimization, Digital Marketing, Data Analysis, Entrepreneurship, Leadership and Management, Market Analysis, Sales, Strategy, Strategy and Operations, Back-End Web Development, Web Development

      4.5

      (509 reviews)

      Intermediate · Course · 1-4 Weeks

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      University of Virginia

      Foundations of Business Strategy

      Skills you'll gain: Entrepreneurship, Leadership and Management, Marketing, Sales, Strategy, Strategy and Operations, Market Analysis, Business Analysis

      4.8

      (2.7k reviews)

      Beginner · Course · 1-4 Weeks

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      Free

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      Northwestern University

      Scaling Operations: Linking Strategy and Execution

      Skills you'll gain: Strategy and Operations, Marketing, Operations Management, Accounting, Cost Accounting, Entrepreneurship, Finance, Leadership and Management, Market Analysis, Sales, Strategy, Budget Management, Facility Management, Investment Management, Marketing Design, Research and Design, Supply Chain and Logistics, Transportation Operations Management

      4.6

      (233 reviews)

      Mixed · Course · 1-3 Months

    Searches related to marketing analytics

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    1…456…84

    In summary, here are 10 of our most popular marketing analytics courses

    • Think like a CFO: IESE Business School
    • Management of Fashion and Luxury Companies: Università Bocconi
    • Investment and Portfolio Management: Rice University
    • Sports Marketing: Northwestern University
    • International Organizations Management: University of Geneva
    • Healthcare Marketplace: University of Minnesota
    • Satisfaction Guaranteed: Develop Customer Loyalty Online: Google
    • Auditing I: Conceptual Foundations of Auditing: University of Illinois at Urbana-Champaign
    • Introduction to Google SEO: University of California, Davis
    • Advanced Search Engine Optimization Strategies: University of California, Davis

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    • Marketing analytics is a set of tools used by market researchers to measure, analyze, and interpret marketing metrics so that they can make informed decisions about brand development and customer experiences. Especially in this era of big data, marketing analytics has become a powerful tool in the pursuit of important business goals like improving brand equity and increasing customer lifetime value.

      In order to derive meaningful insights from customers, market research has always used direct tools like surveys and marketing experiments. Yet, now with e-commerce and social media creating vast customer datasets, data analysis techniques can be used to create more sophisticated models of consumer behavior. For example, linear regression analysis can be used to identify key variables affecting customer purchases, allowing for the creation of predictive analytics that can be used to guide marketing choices.‎

    • Analytics skills help organizations navigate the future by enabling them to harness insights from the ever-expanding pools of data being generated each and every moment. Being able to make sense of this data is important for marketing professionals of all kinds, making marketing analytics a valuable skill for brand managers, survey researchers, social media specialists, and chief marketing officers (CMOs) alike.

      A background in marketing analytics is particularly important for market research analysts. They gather, analyze, and interpret data on products, customers, and competitors to inform product development, advertising, and sales plans. According to the Bureau of Labor Statistics, they make a median salary of $63,790 per year, and their job growth is expected to be much faster than the average for all occupations due to the increasing use of data and market research across many industries.‎

    • Absolutely! Coursera offers a broad range of online courses and Specializations on marketing analytics, as well as associated topics like digital marketing and business analytics. With Coursera, you can learn about marketing analytics remotely from top-ranked institutions like the University of Virginia, Emory University, and the University of Pennsylvania, so you won’t have to sacrifice the quality of your education to learn online.

      You’ll be completing the same coursework and working with the same faculty as on-campus students, yet at a lower tuition. And, with collaborative group projects, you’ll also get to practice the teamwork skills that are so important to marketing teams the world over.‎

    • The skills and experience that you might need to already have before starting to learn marketing analytics would include a keen sense of B2C or B2B purchasing habits, a strong knowledge of keyword research and data analytics, and an understanding of the basics of SEO. Marketing analysts use these skills together to analyze, measure, and manage the marketing performance of a product or service. This process involves data analytics, marketing research, sales and inventory, and other data points to help optimize a product’s return on investment (ROI).‎

    • The kind of people best suited for work that involves marketing analytics are people who are good at understanding business, marketing, and consumer behavior. When you work in marketing analytics, you need to organize data, develop spreadsheet models to analyze the data, and use this finished product to support business decisions about consumers for your products. People in marketing analytics may be creative and analytical at the same time, using both sides of the brain to make accurate product management decisions. The kind of people who are best suited for marketing analytics roles may be the ones who understand how to measure brand and customer assets, evaluate the effectiveness of keywords in an SEO campaign, and know the basics of pinpointing key marketing messages.‎

    • You might know if learning marketing analytics is right for you if you love to study data and try to analyze any obvious patterns that can help you adjust marketing messages. For instance, if the marketing analytics shows you a pattern of more sales over weekends for a certain online course, then you can use this information to bring possible discounts and savings to high-volume buyers on the weekend. If you love to Interpret data in these ways for future marketing and business decisions, then learning marketing analytics may be the right career move for you.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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