Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Blogs, Content Performance Analysis, LinkedIn, Marketing Analytics, Professional Networking, Marketing Effectiveness, Digital Marketing, Marketing Channel, Web Analytics, Digital Marketing Campaigns, Digital Marketing Tools, Content Marketing, Marketing Strategies, Performance marketing, Marketing, Branding, Web Presence, Content Creation, Product Promotion
Mixed · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Strategic Marketing, Marketing Planning, Product Marketing, Market Share, Marketing, Marketing Strategy and Techniques, Product Strategy, Customer Retention, Value Propositions, Target Market, Brand Strategy, Marketing Communications, Promotional Strategies, Customer Analysis, Branding, Market Analysis, Marketing Channel, Product Development, Market Dynamics, Business Intelligence
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Content Optimization, Web Content, Web Analytics and SEO, Content Development and Management, Blogs, Content Management, Content Creation, Writing and Editing, Maintainability, Writing, Content Marketing, Editing, Driving engagement
Beginner · Course · 1 - 3 Months

Skills you'll gain: Email Marketing, Social Media Content, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Digital Brand Strategy, Digital Marketing Tools, Branding, Digital Marketing, Marketing Design, Web Presence, Content Management Systems, Brand Management, Newsletters, Marketing Materials, Web Design and Development, Video Production
Beginner · Guided Project · Less Than 2 Hours

John Wiley & Sons
Skills you'll gain: Responsible AI, AI Personalization, Data Ethics, Data-Driven Marketing, Marketing Automation, MarTech, Marketing Operations, Marketing, Personalized Campaigns, Marketing Strategies, Marketing Analytics, Marketing Effectiveness, Generative AI, Marketing Planning, Machine Learning, Artificial Intelligence, Performance marketing, Customer Engagement, Data Analysis, Web Analytics and SEO
Beginner · Course · 3 - 6 Months

Skillshare
Skills you'll gain: Content Optimization, Web Analytics and SEO, Content Development and Management, Writing and Editing, Maintainability, Information Architecture, Driving engagement, Social Media Marketing, Extensible Markup Language (XML), Frontend Performance, Digital Marketing Tools, Analysis, Prioritization, Performance Metric
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Sprint Retrospectives, Timelines, Project Schedules, Workflow Management, Campaign Management, Project Management, Project Management Software, Marketing Effectiveness, Organizational Skills, Digital Marketing Campaigns, Sprint Planning, Process Management, Project Planning, Agile Methodology, Process Improvement, Performance Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Campaign Management, Digital Marketing Campaigns, Social Media, Content Performance Analysis, Digital Marketing, Performance marketing, Digital Media Strategy, Campaign Planning, Social Media Management, Social Media Marketing, Digital Marketing Tools, Case Studies, Target Market, Marketing Strategies, Social Media Campaigns, Marketing, Consumer Behaviour, Digital Analysis, Competitive Analysis, Business
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Social Media Campaigns, Storytelling, Social Media Content, Social Media Management, Content Performance Analysis, Data-Driven Marketing, Social Media Analytics, Marketing Strategies, Content Creation, Marketing Planning, Digital Brand Strategy, Marketing, Driving engagement, Marketing Strategy and Techniques, Customer Analysis, Web Presence, Business Ethics
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Paid media, Social Media Analytics, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Online Advertising, Digital Marketing Tools, Marketing, E-Commerce
Beginner · Professional Certificate · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Value Propositions, Social Media Campaigns, Social Media, Social Media Marketing, Market Research, Social Media Strategy, Search Engine Optimization, Marketing Operations, Competitive Analysis, Data-Driven Decision-Making, Consumer Behaviour, Business Research, Sales Presentation, Customer experience strategy (CX), Operations Management, Strategic Planning, Digital Marketing, Branding, Google Ads, Forecasting
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Smart Goals, Concision, Performance Metric, Marketing Communications, Goal Setting, Project Performance, Internal Communications, Communication, Strategic Communication, Writing
Beginner · Course · 1 - 4 Weeks