About this Course

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Learner Career Outcomes

32%

started a new career after completing these courses

31%

got a tangible career benefit from this course

16%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 13 hours to complete
English

Skills you will gain

Digital MarketingMarketing AnalyticsMarketing PlanSearch AdvertisingMarketing Performance Measurement And Management

Learner Career Outcomes

32%

started a new career after completing these courses

31%

got a tangible career benefit from this course

16%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 13 hours to complete
English

Offered by

Placeholder

University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

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Week
1

Week 1

6 hours to complete

Course Overview & Module 1 Client/Brand Analysis

6 hours to complete
9 videos (Total 190 min), 10 readings, 1 quiz
Week
2

Week 2

2 hours to complete

Module 2 The Consumer Decision Journey

2 hours to complete
2 readings
Week
3

Week 3

1 hour to complete

Module 3 Collect and Analyze Data

1 hour to complete
2 readings
Week
4

Week 4

1 hour to complete

Module 4 The Channel and Content Strategy

1 hour to complete
2 readings

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About the Digital Marketing Specialization

Digital Marketing

Frequently Asked Questions

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