This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
This course is part of the Digital Marketing Specialization
About this Course
Skills you will gain
- Digital Marketing
- Pricing Strategies
- Marketing Mix
- Product Strategies
Start working towards your Master's degree
Syllabus - What you will learn from this course
COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
HOW DIGITAL TOOLS ARE CHANGING PROMOTION
HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
HOW DIGITAL TOOLS ARE CHANGING PRICE
- 5 stars79.62%
- 4 stars16.78%
- 3 stars2.15%
- 2 stars0.50%
- 1 star0.93%
TOP REVIEWS FROM MARKETING IN A DIGITAL WORLD
This course can helped me to learn all about marketing in a digital world . This experience is helped me for my whole life. And the other the certificate of that course is beneficial for me in future
Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
Valuable class for discovering high level digital trends impacting commerce. Detailed look at how digital is changing the marketing mix. Fairly complete overview. (Mostly geared toward B2C commerce.)
This is a good course for people from any industry. Especially learning about how even 3 or 4 years ago successful digital tools require constant innovation to keep up with new trends of end users.
About the Digital Marketing Specialization
Frequently Asked Questions
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