Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.
Offered By


Introduction to Personal Branding
University of VirginiaAbout this Course
Skills you will gain
- Personal Branding
- Social Media
- Management
- Brand Management
Offered by

University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Syllabus - What you will learn from this course
Introduction
Hello and welcome!
An Overview of Personal Branding
The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).
Building your Brand's Infrastructure
Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.
Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web
Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu
Creating your Brand's Maintenance Plan
This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.
Reviews
- 5 stars63.99%
- 4 stars23.55%
- 3 stars7.77%
- 2 stars2.48%
- 1 star2.18%
TOP REVIEWS FROM INTRODUCTION TO PERSONAL BRANDING
Excellent course! The course made me think about how I should brand myself in the digital economy and which social media platforms would be best suited for me and my business. Thanks very much!
Understanding and application of Personal Branding with the fundamental skills to build leadership skills in the personal branding success in business is very important in today's E-network business.
This course gives a positive vibe to Personal branding and makes it look less self-centered. I now understand the importance of having a digital presence and how I should use it to my advantage.
The content of this course was really good and could help in many different situations. I can tell I really learned so many new things that I've never heard of ! Thanks for providing such content :)
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