About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 10 hours to complete

Suggested: 4 weeks of study, 2-5 hours/week...

English

Subtitles: English, Greek, Arabic

What you will learn

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    Critique the role of advertisements and corporate funding in the development of search

  • Check

    Compare and contrast the functionality of search engine algorithms updates

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    Write your own content for a website that will improve search results

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    Develop an optimization strategy following best practices for a client to implement to help increase their ranking

Skills you will gain

Search AlgorithmSearch Engine Optimization (SEO)Mathematical OptimizationSemantics

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 10 hours to complete

Suggested: 4 weeks of study, 2-5 hours/week...

English

Subtitles: English, Greek, Arabic

Syllabus - What you will learn from this course

Week
1
5 hours to complete

Getting Started & Introduction to SEO

16 videos (Total 69 min), 3 readings, 1 quiz
16 videos
What You Can Expect from a Career in SEO6m
How I Got Started in SEO2m
My Role as an SEO Manager2m
Key Skills We Look for When Hiring3m
Tips for Finding a Job3m
How I Got Started in SEO3m
A Day in the Life of an SEO Professional3m
Key Skills We Look for When Hiring7m
Specific Skills Managers Want6m
Tips for Finding a Job5m
Tips for Interviewing5m
Building a Marketable Portfolio4m
Overview of In-house SEO5m
3 readings
A Note from UC Davis10m
Why a Career in SEO?10m
Optional: What You Can Expect from a Career in SEO10m
1 practice exercise
Getting Started & Introduction to SEO20m
Week
2
2 hours to complete

Evolution of SEO

4 videos (Total 21 min), 2 readings, 1 quiz
4 videos
Advancement of Search (1993 - 2000)10m
2 readings
Timeline of Google Search15m
History of Search Engines (1945 - 1993)30m
1 practice exercise
Evolution of SEO20m
Week
3
7 hours to complete

Current SEO Best Practices

9 videos (Total 58 min), 7 readings, 1 quiz
9 videos
Early Algorithms: Florida, Austin, and Brandy6m
Updates: Personalized, Universal, Vince, and Caffeine6m
Panda: The Game Changer for Content7m
Cleaning Up Links with Penguin9m
Refinements: Hummingbird, Pigeon, and Mobile6m
How You Can Avoid Penalties5m
7 readings
Introduction to Search Engine Algorithms45m
SEO Best Practices and Ranking Factors30m
Personalized, Universal, Vince, and Caffeine1h
Panda: The Game Changer for Content1h 30m
Cleaning Up Links with Penguin30m
Hummingbird, Pigeon, and Mobile30m
How You Can Avoid Penalties15m
1 practice exercise
Current SEO Best Practices30m
Week
4
6 hours to complete

SEO of Today, Tomorrow and Beyond & Course Wrap-Up

5 videos (Total 22 min), 2 readings, 1 quiz
5 videos
How Does Branding Influence Website Rank?8m
Course Summary and Wrap-Up1m
2 readings
Strengthening Your Keyword Strategy1h
How Does Branding Influence Website Rank?1h 45m
1 practice exercise
SEO of Today, Tomorrow and Beyond20m
4.6
816 ReviewsChevron Right

54%

started a new career after completing these courses

50%

got a tangible career benefit from this course

21%

got a pay increase or promotion

Top reviews from Introduction to Search Engine Optimization

By SSAug 10th 2016

Great course, very informative!! I can tell the classes are starting to be structured differently though. Not too much meat to this first course... reserving my opinion, until I go through a few more.

By AIJun 25th 2016

A great fundamental breakdown of SEO strategies that you need to know in order to further understand the field. Very well designed course that is perfect for someone who is new to the field of SEO!

Instructor

Avatar

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

About University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

About the Search Engine Optimization (SEO) Specialization

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.