About this Course

Learner Career Outcomes

25%

started a new career after completing these courses

14%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 14 hours to complete
English

Learner Career Outcomes

25%

started a new career after completing these courses

14%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 14 hours to complete
English

Offered by

Placeholder

Northwestern University

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(2,422 ratings)Info
Week
1

Week 1

2 hours to complete

What is sports marketing?

2 hours to complete
10 videos (Total 41 min), 2 readings, 1 quiz
Week
2

Week 2

2 hours to complete

Sports Marketing: differences and similarities with other marketing

2 hours to complete
5 videos (Total 28 min), 1 reading, 1 quiz
Week
3

Week 3

2 hours to complete

Value: Sponsorship, Partnerships & Dynamic ticket pricing

2 hours to complete
8 videos (Total 41 min), 1 reading, 1 quiz
Week
4

Week 4

3 hours to complete

Sports communication: press releases, media relations, public relations

3 hours to complete
5 videos (Total 36 min), 2 readings, 2 quizzes

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