About this Course

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Flexible deadlines
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Shareable Certificate
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100% online
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Beginner Level

Some familiarity with business is helpful, but not required.

Approx. 15 hours to complete
English

What you will learn

  • Customer value applications in pricing products

  • How to leverage core value-based pricing techniques to inform pricing decisions

  • How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)

  • Consumer psychology applications in setting prices beneficial to both consumers and sellers

Skills you will gain

  • Customer Willingness to Pay
  • Pricing Strategies
  • Customer Value-based Pricing
  • Measuring Customer Preferences
  • Customer Psychology
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

Some familiarity with business is helpful, but not required.

Approx. 15 hours to complete
English

Offered by

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University of Virginia

Placeholder

BCG

Syllabus - What you will learn from this course

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Week
1

Week 1

3 hours to complete

Understanding Customer Value

3 hours to complete
13 videos (Total 71 min), 3 readings, 3 quizzes
Week
2

Week 2

3 hours to complete

Implementing Value-based Pricing

3 hours to complete
11 videos (Total 62 min)
Week
3

Week 3

4 hours to complete

Measuring Customer Preferences

4 hours to complete
15 videos (Total 67 min), 1 reading, 4 quizzes
Week
4

Week 4

5 hours to complete

Considering the Human Nature of Customers

5 hours to complete
15 videos (Total 78 min), 1 reading, 5 quizzes

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About the Pricing Strategy Optimization Specialization

Pricing Strategy Optimization

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