The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.
This course is part of the Social Media Marketing Specialization
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Social Marketing
- Social Network
- Social Media Marketing
- Social Media
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Introduction to Social Marketing
Social Trends
The Business of Social
Social Overview
Reviews
- 5 stars73.57%
- 4 stars19.22%
- 3 stars4.52%
- 2 stars1.36%
- 1 star1.31%
TOP REVIEWS FROM WHAT IS SOCIAL?
I was surprised at how effective and thorough the course content was. I feel like I've learned a great deal and I will be able to help boost my effectiveness at my job as a Communications Manager.
It was probably one of the best MOOC's I've ever attended! Sir Randy did a great job explaining everything, accompanied by excellent slides which made me understand the course more! Excellent course!
It's good and inspiring.
But I would say the contents covered are a little general.
However, I would expect this whole specification will help me go deeper into social media marketing.
This course is an excellent well executed course. It has allot of very interesting reading as well as quizzes to make sure you understand the knowledge, plus there is inter-action with fellow peers &
About the Social Media Marketing Specialization

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