University of Illinois Urbana-Champaign
Digital Marketing Specialization
University of Illinois Urbana-Champaign

Digital Marketing Specialization

Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.

Vishal Sachdev
Mike Yao
Steve Raquel

Instructors: Vishal Sachdev

350,486 already enrolled

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Get in-depth knowledge of a subject
4.6

(16,951 reviews)

Beginner level
No prior experience required
4 months
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.6

(16,951 reviews)

Beginner level
No prior experience required
4 months
at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Specialization - 7 course series

What you'll learn

  • Understand the key differences between Analog and Digital and the implications of these differences for marketing

  • Understand the four ways in which the Analog is being affected by the Digital Revolution

  • Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers

  • Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital World

Skills you'll gain

Category: Marketing Plan
Category: Marketing Performance Measurement And Management
Category: Search Advertising
Category: Digital Marketing
Category: Marketing Analytics
Marketing in a Digital World

Marketing in a Digital World

Course 228 hours

What you'll learn

Skills you'll gain

Category: Data Collection
Category: Data Analysis
Category: Analytics
Category: Data Visualization
Category: Digital Marketing

What you'll learn

  • Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals

  • Understand frameworks and approaches to measuring consumers’ digital actions

  • Learn to evaluate and choose appropriate web analytics tools and techniques

  • Earn familiarity with the unique measurement opportunities and challenges presented by New Media

Skills you'll gain

Category: Marketing
Category: Digital Marketing
Category: Marketing Mix
Category: Product Strategies
Category: Pricing Strategies

What you'll learn

  • Gain hands-on, working knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data

  • Learn to evaluate and choose appropriate web analytics tools and techniques

  • Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages

  • Understand approaches to visualizing data effectively

Skills you'll gain

Category: Mobile Marketing
Category: Integrated Marketing Communications
Category: Social Media
Category: Digital Marketing
Category: Marketing Channel

What you'll learn

Skills you'll gain

Category: Marketing Strategies
Category: Digital Marketing
Category: Marketing Channel

What you'll learn

Skills you'll gain

Category: Analytics
Category: Digital Marketing
Category: Marketing Analytics
Category: Marketing Performance
Digital Marketing Capstone

Digital Marketing Capstone

Course 713 hours

What you'll learn

Skills you'll gain

Category: Brand Communication
Category: Social Media
Category: Content Marketing
Category: Digital Marketing
Category: search marketing

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Instructors

Vishal Sachdev
University of Illinois Urbana-Champaign
2 Courses51,471 learners
Mike Yao
University of Illinois Urbana-Champaign
5 Courses181,421 learners
Steve Raquel
University of Illinois Urbana-Champaign
2 Courses627,010 learners

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Frequently asked questions

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