- Digital Marketing
- Pricing Strategies
- Marketing Mix
- Product Strategies
- Data Collection
- Data Analysis
- Data Visualization (DataViz)
- Marketing Analytics
- Marketing Performance
- Marketing Channel
Digital Marketing Specialization
Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.
What you will learn
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Skills you will gain
About this Specialization
Applied Learning Project
Once you complete the courses, you will have the opportunity to apply the skills on a real life capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide.
How the Specialization Works
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.
There are 7 Courses in this Specialization
The Digital Marketing Revolution
Marketing in a Digital World
Digital Marketing Analytics in Theory
Digital Marketing Analytics in Practice
Frequently Asked Questions
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Where can I learn more and ask questions about earning credit or a degree from the University of Illinois at Urbana-Champaign?
More questions? Visit the Learner Help Center.