Search AlgorithmSearch Engine Optimization (SEO)Mathematical OptimizationSemanticsSocial MediaKeyword ResearchMarketingContent MarketingSocial Media Marketing
Search Engine Optimization (SEO) Specialization
Become an SEO Expert. Master search engine optimization tools and strategies
Offered By
Search Engine Optimization (SEO) SpecializationUniversity of California, DavisWhat you will learn
Complete a competitive analysis on a webpage
Develop a solid approach for achieving a productive and successful relationship with your client
Create influencer relationships and collaborations and analyze data to see which content gets the most shares
Create a final report of your findings and recommendations for SEO and present your recommendations to your client
Skills you will gain
About this Specialization
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This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
Learner Career Outcomes
50%
Started a new career after completing this specialization.
25%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
At least 2 years of business experience.
Approx. 5 months to complete
Suggested 7 hours/week
English
Subtitles: English, Arabic, French, Portuguese (European), Chinese (Simplified), Greek, Italian, Vietnamese, Korean, German, Russian, Turkish, Spanish, Portuguese (Brazilian), Nepali
Learner Career Outcomes
50%
Started a new career after completing this specialization.
25%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
At least 2 years of business experience.
Approx. 5 months to complete
Suggested 7 hours/week
English
Subtitles: English, Arabic, French, Portuguese (European), Chinese (Simplified), Greek, Italian, Vietnamese, Korean, German, Russian, Turkish, Spanish, Portuguese (Brazilian), Nepali
There are 5 Courses in this Specialization
Introduction to Search Engine Optimization
7,334 ratings
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google.
Search Engine Optimization Fundamentals
2,355 ratings
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
Optimizing a Website for Search
1,182 ratings
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
Advanced Content and Social Tactics to Optimize SEO
799 ratings
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
Offered by
University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
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