Certificat Marketing digital
Completed by BAFOUKA Lewis on August 9, 2026
Verified learner ·
Badge ID: kLoVNA2LRQi6FTQNi_UIcA
About this Badge
Ce programme a pour objectif de te former aux fondamentaux du marketing digital dans le monde professionnel d’aujourd’hui.
Learning objectives
- Analyser et optimiser les campagnes de marketing numérique en utilisant des outils d'analyse et des tests A/B pour améliorer les performances et le retour sur investissement.
- Intégrer l'intelligence artificielle générative pour automatiser la création de contenu, personnaliser les campagnes et améliorer l'efficacité du marketing numérique.
- Mettre en œuvre des stratégies de marketing sur les réseaux sociaux, y compris Facebook, Instagram et Snapchat, pour accroître la notoriété de la marque et engager les audiences.
- Utiliser les principes fondamentaux du SEO et du SEM pour augmenter la visibilité en ligne et attirer des clients potentiels à travers les moteurs de recherche.
Skills learned
- Social Media Analytics
- Social Media Marketing
- Pay Per Click Advertising
- Digital Marketing Tools
- Online Advertising
- Advertising Campaigns
- Marketing Automation
- Email Marketing
- Digital Advertising
- Google Analytics
- Pivot Tables And Charts
- Return On Investment
- Marketing Strategies
- Data Storytelling
- Marketing Effectiveness
- Content Marketing
- Brand Marketing
- Search Engine Optimization
- Law, Regulation, and Compliance
- Performance marketing
- Digital Marketing
- Consumer Behaviour
- Target Audience
- Responsible AI
- Digital Media Strategy
- Brand Awareness
- Content Creation
- Keyword Research
- Information Privacy
- Customer Engagement
- Paid media
- AI Integrations
- AI Personalization
- Performance Metric
- Web Presence
- Target Market
- Brand Strategy
- Content Optimization
- Content Development and Management
- Customer Relationship Management
- Competitive Analysis
- Trend Analysis
- Data Presentation
- Generative AI
- Data Capture
- Persona Development
- Spreadsheet Software
- Data Collection
- Data Integration
- Advertising
- Presentations
- Branding
- Media Planning
- Data Ethics
- Writing
- Social Media
- Customer Analysis
- Strategic Planning
- Data Visualization
- Storytelling
- Brand Management
- Performance Analysis
- Digital Analysis
- Data Analysis
- Key Performance Indicators (KPIs)
- Data-Driven Decision-Making
- Application Programming Interface (API)
- E-Commerce
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Learning content completed
Some of the content and skills presented have been contributed by the content provider.